Exclusive secrets: What are the highlights of the 923 Global Agricultural Products Live E -commerce Festival in 2022

In the Internet era, live broadcast e -commerce injects new vitality for the market and creates new opportunities for rural economic development. With the expansion and upgrading of the rural live broadcasting e -commerce industry, the content of the e -commerce industry is diversified, product standardization, the professionalization of rural e -commerce talents, and advantageous agricultural products brands have gradually been tapped by the consumer market. The village broadcasting project responded to the call of the times, cultivated e -commerce new peasants, found good anchors in the countryside, tapped high -quality agricultural products, integrated agricultural cultural tourism brands, and helped rural revitalization.

923 The Global Agricultural Products Live E -commerce Festival fully helped the 2022 Chinese Farmers' Harvest Festival Golden Autumn Consumption Season. As the IP brand of the Chinese Farmers Film Harvest Festival, it has been successfully held for two sessions.

This year's 923 Organizing Committee will adopt the dual -line layout of "online live broadcast activities as the main position and offline multi -venue layout" to enrich the e -commerce format, accelerate the upgrading of quality of the e -commerce industry, promote the healthy development of rural e -commerce, expand the expansion of rural e -commerce, expand The sales channel of wide agricultural products help farmers increase production and income.

01 strong and strong together to build together

In order to better empower the construction of high -quality agricultural product brands and make the agricultural product market international and branding, the 923 E -commerce Festival and MCN institutions such as Douyin, CCTV, People's Daily, Ruisuo Consultation, Xinzhi Convention Exhibition, and head e -commerce anchor Together with the launch of a number of 923 specialty -by -goods cargo activities. On the stage of 923, I also participated in the one million -level traffic anchors such as Sister Barley, the four sisters of the Tian family, and the western cargo king. At the same time, the 923 E -commerce Festival will also cooperate with the Ten million -level traffic anchors such as East Selection and Crazy Xiao Yang, and jointly select agricultural products to bring live broadcasts to work together to better promote the promotion of high -quality agricultural products, and for agricultural products Brand construction help.

02 Licensed up and down in many places

"Live broadcast, make life better", 2023 Global Agricultural Products Live E -commerce Festival is planned to start on September 24, 2022 in Qidu Town, Wujiang District, Suzhou City, and set up venues in Chengdu, Jincheng and other places. The selected venue in 923 is the place where Fei Xiaotong has visited 26 times and conducted a survey in the local opening of the string village. This place is also famous for Fei Xiaotong's book "Jiangcun Economy". The window. 923 Suzhou's main venue takes the theme of "Rural Good Anchor Taihu Qidu Du Sword and Good Product Online Competition". Through the 923 e -commerce festival expand brand awareness and influence, promote the construction of local public regional brands, and enhance regional brand value.

03 The anchor of the county region is empowerment

In order to have a better cohesion and sense of accomplishment, the 923 Global Agricultural Products Live E -commerce Festival Organizing Committee Lianxian (Beijing) Electronic Commerce Technology Research Institute launched the county has good products and rural good anchor dual TOP100 collection activities to empower China The construction of agricultural product brands helps the development of talents in rural live broadcast. At present, the number of high -quality agricultural products brand in the country has reached 500 times, and the registration of good village anchors has reached 1,000 person -times. The awarding ceremony is expected to be held in Beijing in October.

04 Rural revitalization of the rule of law first

The Department of Regulations and Regulations of the Joint Department of the China Agricultural Film and Television Center and the Sichuan Provincial Department of Agricultural and Rural Affairs organized the "rural revitalization, the rule of law first", and the two venues of Suzhou and Chengdu were launched. Let legal knowledge enter the lives of the masses, strengthen the masses to strengthen the concept of rule of law, strengthen legal awareness, promote the construction of rural rural areas, and promote the painting of rural revitalization. As of now, more than 100 videos reported by more than 20 provinces and cities including Beijing, Fujian Province, Shanxi Province, Hubei Province, and Inner Mongolia Autonomous Region have been collected, and it is exhibited and promoted during the 923 Global Agricultural Products Live E -commerce Festival.

05 In -depth cooperative talent training

923 reached a cooperation with high -speed rail TV professional operator -High -Heung Media to conduct two -month 923 Global Agricultural Products Live E -commerce Festival Rural Goods and Rural Good Anchor special exhibition activities. The high -speed rail television owned by Gaohe Media covers more than 300 cities with 33 trunk lines in 24 regions and 220,000 screens, which affects 1.8 billion audiences. Broadcasting through the high -speed rail series, high -quality agricultural products are well known to the public.

923 will be united by the County Electronic Commerce Technology Research Institute, the China Rural Development Foundation, the National Rural Revitalization Industry and Education Integration Alliance, the Beijing Agricultural and Rural Bureau, Tsinghua University, China Telecom, China Gold, Zhendong Pharmaceutical, Wanxue Education, etc. Jointly carry out the 2023 Rural Apartments Competition. This competition will better display the anchor style, accelerate the construction of talent construction of the live broadcast e -commerce industry, strengthen agricultural brands, and empower the development of the agricultural industry.

Jinfeng Yulu's harvest scene, singing high everywhere. Thanks to people from all walks of life for their strong support for the 923 Global Agricultural Products Live E -commerce Festival. Live, make life better!

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