Wuhan crayfish noodle merchants have the most nationwide, "One -person food" becomes new fashion

The Yangtze River Daily Da Wuhan Client June 20 (Reporter Zhang Yan) Cracks have been popular for many years as "supper food". What are the new trends this year? Recently, the reporter visited a number of crayfish stores and takeaway platforms to learn that this summer, Wuhan crayfish merchants doubled, and merchants gradually walked out of the supper "comfort circle". Snails and shrimp balls, fat intestines crayfish, spicy chicken and shrimp balls, lobster instant noodles ... In order to adapt to young consumers, new products launched by each family are endless, and the new fashion of the "summer solstice" of "eating crayfish noodles in the summer solstice". To this end, Wuhan also launched the "one -person food" takeaway preferred by young people after the 95th. The number of merchants in the country is the first in the country. The appearance of "one -person food" has made the nation's people have to lament that Wuhan people eat "crayfish noodles" to eat "extreme".

Eating crayfish noodles in the summer solstice becomes new fashion

Wuhan crayfish noodle merchants are endless

Every year, the summer solstice seasons are the peak consumption season of crayfish. A few crayfish on the summer night and partying with friends with three or five friends are a great enjoyment of life. However, in the past two years, crayfish have gradually stepped out of the supper "comfort circle", "one -person food" such as crayfish noodles and crayfish rice is loved by young people.

The data of Hungry shows that more than 60%of the "one -person" crayfish consumed in the post -95s, of which the girls accounted for nearly 60%. Huang Qiuqiu, a post -95 girl in Wuhan, said that crayfish are their favorite, but they dare not eat more because they want to lose weight. "Fortunately, there is a small crayfish on the takeaway platform. Don't worry about ordering a big name."

Yitang Lobster launched a classic package of one -person food this year, including drinks, cold noodles and a full -flavored shrimp ball. It only sold thousands of copies last month. Manager Peng Wei introduced that relatively speaking, this year's takeaway orders have increased significantly compared with previous years. "Although the price of takeaway is the same as the physical store, there will be some full reduction in the takeaway platform. To be honest, it will be cheaper than the food."

On this summer solstice, many places have the custom of "eating noodles in the summer solstice", and crayfish noodles have become the new favorite of young people. The data on the platform shows that Wuhan, as a representative city of crayfish, is 279%in the same period last year on the eve of the summer solstice. The number of merchants ranks first in the country. Essence "There are also noodles eating crayfish noodles in other places, but there are far from Wuhan. Wuhan crayfish noodles are equipped with alkaline water. This method of eating is unique to Wuhan. There are a large number of merchants on the noodles on the noodles of Wuhan, and the number in the country is the largest in the country. , Far more than other cities. The way of eating this 'one -person food' is currently unique to Wuhan. "The relevant person in charge said hungry.

Crayfish flavor is constantly innovating

Welcome to cheese, hot and sour, snail powder and other flavors

According to statistics, Wuhan people eat 300 tons of crayfish every day last year. The enthusiasm for crayfish has spawned more new new products that are not only delicious and more creative. For example: Fat Baked Phoenix Claws launched a cup noodle version of the crayfish: a layer of crayfish, a layer of fine noodle strips, packed in a coffee cup, suitable for packaging, more suitable for taking pictures and sending friends.

The "Pepper Popper" launched by a lobster is packed in a transparent glass jar. The white radish and green green pepper are dotted with red crayfish.

In terms of the taste of crayfish, classic flavors such as spicy and garlic have been very popular. In addition, more and more innovative tastes have emerged this year, such as curry, sauerkraut, iced taste. Among them, the sales of cheese flavors increased by 84%over last year, followed by sweet and spicy and egg yolk flavor, which increased more than 30%over last year.

Peng Wei, the operating manager of Wuhan Yitang Crayfish, introduced that this year they combined with the preferences of young people and the tastes of Wuhan people, they launched snail powder crayfish and fat intestinal shrimp balls. In particular, the snail powder crayfish are grass -master grass and vibrato bloggers.

"These two dishes have only started trying this year. I didn't expect so hot." Peng Wei introduced that since Yitang took the lead in launching durian shrimp balls and salted egg yolks and shrimp balls, it has continued to develop new flavors. At present There are already fourteen or five flavors in the store.

According to Manager Yuan, the person in charge of the operation of the Liangliang steamed shrimp market, this year Liang Liang specializes in two products that meet the supper takeaway scenes, spicy chicken shrimp balls and lobster instant noodles.

According to Manager Yuan, as the World Cup and other events are about to start, more and more people will eat crayfish while watching the game. "Therefore, we have launched spicy chicken crayfish, which allows consumers to watch the ball while drinking beer, which is very strong." And for the new generation of the post -95s, the lobster instant noodles they launched are fully cater to the taste of young people. The pursuit of young people.

The diversity of crayfish eating and taste reflects the continuous innovation of this "net red food". The relevant person in charge said that the platform has been working hard to discover high -quality crayfish merchants and develop more new flavors. It will also cooperate with crayfish merchants to launch a higher -standard full -link guarantee service, so that consumers can rest assured that they can be casual, and they can be at ease. Click to delicious and quality crayfish.

【Edit: Ding】

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