County Youlou TOP100 & Rural Good Ichiers TOP100 Fire Symistic!

The 2022 Global Agricultural Products Live E-commerce Festival will be held on September 22-25. 923 The Global Agricultural Products Live E -commerce Festival is guided by the China Farmers' Harvest Festival Organization and Guidance Committee. The China Agricultural Film and Television Center is jointly organized by the National Agricultural Exhibition Hall, the China Agricultural Products Circulation Broker Association and other units. Provide display and trading platforms for high -quality agricultural products, geographical logo products, agricultural products regional public brands, MCN institutions, and live equipment manufacturers, so that participants can be widely contacted and exchanged. For the future development of agricultural products.

In order to promote the county economy, empower brand propaganda, and help rural e -commerce development, the organizing committee of the conference and the county school (Beijing) E -Commerce Technology Research Institute established the county Youlou TOP100 and the TOP100 collection of rural good anchors to condense the comprehensive promotion of rural revitalization Strong joint efforts, empower the construction of Chinese agricultural products brand, and help farmers increase yields and income.

01

Scope

The county's full series of high -quality standardized products, including regional public brands, geographical identification brands, corporate brands, and product brands.

02

Basic conditions

The brand holding the subject must register in the registered authority of China in accordance with the law. It has an independent legal person's community or enterprise or business qualifications; it must obtain a legitimate and effective trademark registration, and establish a comprehensive trademark (brand) authorization management system. Enterprise development continues to stabilize and has a certain economic scale and good economic benefits. Enterprise and product credit records are good, there are no illegal records, no quality and safety accidents, major production safety incidents, environmental pollution incidents, unqualified product random inspections, and major negative public opinion within five years.

03

Collect standard

· Quality: Good quality, obvious competitive advantage with the same category, and distinctive product characteristics.

· Brand: The brand is clearly positioned, has obvious regional resource advantages, historical and humanistic characteristics and industrial characteristics, has strong development advantages and market promotion potential, and establishes a brand visual recognition system.

· Qin control: have raw materials, production, brand, marketing, data statistics and product control capabilities, and product quality and safety traceability system.

· Morality: Enterprises must have social responsibilities to promote the development of the agricultural industry, help farmers increase their income, and help rural revitalization.

· Product sales: have the foundation of e -commerce cognitive capabilities and online marketing.

04

Organization and implementation

· Dynamic management: The brand that is included in the county's TOP100 is valid for 3 years. The brand expert group will organize the annual random review and review. If the validity period is found to be false declaration or there are violations of laws and regulations, once verified, it will be announced immediately.

· Regulatory development: TOP100 adheres to the principle of public welfare, establish a standard system, standardize working procedures, and organize orderly. It is forbidden to obtain benefits in the name of this work and shall not charge improper fees to the brand's subject. Selected brand participation in live broadcasting exhibition, live broadcast promotion, CCTV advertising exhibition, brand promotion activity, etc.

· Relevant requirements: The declaration of the application for contact the declaration team, offline registration or filling in and uploading relevant attachment materials on the small program, print the signature and seal of the signature of the declaration letter.

05

Rights and interests

1. Selected 923 Agricultural Products Live E -commerce Selection Library

2. Get three years of "county brand product quality and safety traceability public service platform" qualifications

3. Get the county with good product TOP100 certificate

4. Get 923 Global Agricultural Product Live E -commerce Festival large screen, small screen, live broadcast interaction

5. Get the publicity of the China Food News and the publicity of the central media, paper media and online media

6. Get CCTV1 designated gold exhibition subsidy 100,000 yuan (actually 150,000 yuan/5 seconds)

7. Obtain rural good anchor public welfare endorsements and help farmers help promotion

8. Obtain explosive products and brand marketing capabilities

9. Obtaining the all -media matrix of the village broadcasting project once

01

Scope

Anchor, short videos, and new media users registered on the Internet platform, abide by national laws and regulations, have good personal credit records, have no illegal records, and have no major negative public opinion.

02

Organization and implementation

· Dynamic management: Integrated into the good anchor talent pool in China. The good anchor of TOP100 is valid for 3 years. The expert group will organize random review and review each year.

· Regulatory development: TOP100 adheres to the principle of public welfare, establish a standard system, standardize working procedures, and organize orderly. It is forbidden to obtain benefits in the name of this work and shall not charge the anchor.

· Relevant requirements: The declaration of the application for contact the declaration team, offline registration or filling in and uploading relevant attachment materials on the small program, print the signature and seal of the signature of the declaration letter.

03

Rights and interests

1. Selected into a good anchor talent pool in China

2. Get the TOP100 certificate of the good anchor of the countryside

3. Monoun 923 Global Agricultural Products Live E -commerce Festival Bumper Harvest Show

4. Recommend the public welfare ambassador "I endorsed by my hometown" of the county government

5. Obtaining an interview and promotional opportunity for the village broadcasting engineering all -media matrix

6. Obtain a letter of employment of "Internet Marketing Master" of the National County E -commerce Lecture Hall

deadline

September 16, 2022

Declaration method

Application mailbox: [email protected]

Application telephone: 010-88782001 (county You Liangpin TOP100) 010-88786566 (TOP100, good village anchor)

Attachment requirements

Photo (JPG format) does not exceed 5M

File (word, PDF format) does not exceed 20M

*The interpretation of this campaign is returned to the Organizing Committee of the Global Agricultural Products Live E -commerce Festival. If you have any questions, you can consult the relevant calls.

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