Vegetarian Star Ball Zhang Si: For 10 years of vegetarian food, from part -time blogger to full -time entrepreneurship, sweet and bitter

Hi! I am Zhang Si, the founder of a vegetarian planet. Vegetarians for ten years, pure vegetarian 3 years, and founded vegetarian planets in 2013. The original intention was to make humans and animals and the earth more healthy and harmonious. In 2015, it was entrepreneurial. Today, we want to promote a healthy, environmentally friendly, and civilized lifestyle, affect more people's lives and life, and build a better and civilized world together.

01 Story started 10 years ago ...

August 1, 2012 is a very important node in my life. On that day, when I accidentally browsed to a vegetarian website, I heard a voice in my heart and said, you should be vegetarian.

After searching for some articles on the Internet, after watching the 11 -minute video of "From Farm to the Refrigerator", I cried a lot, and decided to vegetarian.

Half a year later, I registered the "vegetarian planet" public account, started part -time as bloggers, and shared a vegetarian lifestyle. At that time, I did not expect that I would start a business a few years later. Just like when I returned from school from New York University, I did not expect that entrepreneurship was a wayless path. I never went back to read the degree.

Leaving New York in April 2015 and returning to start a business, the last dinner with friends

After starting a business, the challenges, troubles, problems, and their own limitations, the imbalance of work and life, the huge gap of reality and ideals once eliminated my enthusiasm for work, and made me deeply doubt myself. I was hesitant to turn off the company. At that time, I never saw the entrance examination and sharpening given by Heaven to awaken myself, but now three years later, I can look back at the experience with a smile, and I no longer feel sad.

Just as the sentence in "Gump": Life is like a box of chocolate, you never know what the next one is.

02 When you really want to do one thing, the whole universe will come to help you

After transitioning from the pot of the pot and the egg milk for about 1 month, after reading some vegetarian nutrition books, I firmly eat the vegan.

After half a year of vegetarian food, I found that my body became better, the skin was clean, the body was light and smooth, and her personality became soft, and she no longer loved her temper as in the past. I gradually came to share the idea of ​​sharing vegetarian food from more people.

At that time, there were very few vegetarians around him. It was inconvenient to eat out. Many people had misunderstandings and prejudices about vegetarian food. How can we break people's stereotypes of vegetarian food? How to make more people discover the beauty of vegetarian food, willing to experience and try vegetarian food? How to make vegetarian food more popular and convenient?

I want to do something, but I didn't have a clear idea at first.

Interestingly, the registered public account was the suggestion of the boyfriend at that time. What do I want to do after the registration? Vegetarian food is so good, let's share vegetarian food.

At that time, I liked the story of the founder of "Lonely Planet", so I thought hard to think of the name "vegetarian planet".

The birth of vegetarian planets originated from such a simple and pure original intention.

Later, I met a lot of people, some became good friends, some became volunteers, some became investors, some became the supporters of the sturgeon of vegetarian planets, and some became colleagues who struggled together. I really realize, "When you really want to do one thing, the whole universe will come to help you."

Later, when there were countless times, loss, and self -doubt in entrepreneurship, when the simple and pure original intention of the "vegetarian planet" was born, a motivation would be pushed forward, pushing himself forward.

03 Driven by the sense of mission, I decided to go to school and start a business

Fortunately, in the ten years of vegetarian food, except for the initial parents' concerns, I have not encountered any obstacles, and I have not swayed once, because I feel that vegetarian food is the right thing from my heart.

However, in the relatively niche environment of vegetarian food, many vegetarians will encounter obstacles from their families, questioning of relatives and friends, and even ridicule.

A sister shared her vegetarian for a long time, her family gathered, and her mother said to her, "I don't eat anything, really sweeping, you don't want to go to the table today." Another time, there was no dish she could eat on the table, and she only had only a dish that she could eat, and she only had only a dish that she could eat, so she only had only a dish that she could eat, and she only had only a dish that she could eat. Eating white rice is also interesting. Later, her determination slowly won the respect of her family.

A colleague shared that she had no confidence when she was vegetarian. When eating at noon, put himself in the conference room of no one, secretly took out a vegetarian bento, and did not dare to let colleagues see her vegetarian. Later, after repeatedly communicated with friends who had a vegetarian food, the heart that cared about others and evaluated it became neutral and comfortable.

Not everyone lives in a friendly environment for vegetarians. In the case of not being vegetarian around, it is still firm vegetarian, and it is not easy to maintain harmony with family and friends.

The vegetarian planet public account accumulated thousands of fans a year later. At that time, I was studying in New York. I saw the problems of the reader's message and active feedback every day, which gradually made me feel a sense of mission. When people open vegetarian food, they need to affect vegetarian partners to create a more friendly and environmentally.

Daily food sharing in New York in 2014

First of all, I want to be a gentle and firm vegetarian, patient, tolerance, and respect for others. In this way, people will be very impressed with vegetarians, and I will plant the seeds of vegetarian food in my heart. Share the stories of vegetarian celebrities and ordinary people after vegetarian food, let people see examples and yearn for their hearts.

Secondly, to change people's impression of vegetarian food, it is necessary to professional, rigorous, and scientifically spread the benefits of health and environment, and do not exaggerate and express false remarks. In the end, you must also learn to make good dishes, eat healthy and beautiful yourself, and can also share with people. Recommend and support vegetarian restaurants and vegetarian companies, so that more people have the opportunity to experience vegetarian food.

So, driven by the sense of mission, I decided to go to school and start a business.

04 Entrepreneurship is a journey of self -cultivation

"If you want to disaster people, you must be a little blessing, depending on him; if you want to be blessed, you must be a little disaster, and it depends on him to save it."

In the past few years, I have experienced a lot of ups and downs. After highlighting, everyone has loved it, and there have been no moment of darkness, depression and confusion. Along the way, it is increasingly realizing that entrepreneurship is a process of knowing yourself and self -cultivation.

It is funny to say that a person who has no concept of money since he was a child, did not hold home and had no financial management. He became the person in charge of the startup company. He was destined to pay some tuition fees and experience a profound lesson.

In the new rent in 2016

At the beginning, Xingxing and I were working in a vegetarian restaurant. Later, I worked in my living room in my house. Later, our "brown rice space" crowdfunding was successful. The appearance in my heart made it out. The team was formed as I thought, and everyone was full of enthusiasm.

Everything looks beautiful, but I am exhausted and anxious, how to lead the team, how to coordinate the development of business, how to sort the priority of affairs, how to recruit people, how to open source, and how to balance feelings and business. Essence

In 2017, the first book was published in the planet. At that time, I was so tired every day.

Zeng Guofan said: The defeat is lazy, the defeat is proud, and the defeat is due to luxury. Looking back at the first two years after getting an angel investment, I took up all three.

Lazy, using tactical diligence to cover up strategic laziness, very busy every day, full of various people and things, no time and energy thinking, caught a vicious circle, and finally struggling.

If you can't listen to your family and colleagues, you are unwilling to ask for advice from his peers or successful entrepreneurs. They often enlarge others' questions. They will not appreciate and play the strengths of others, blame themselves, and blame others.

Luxury, lack of cherishment of money, do not know about Zhongzheng, do not spend money, do not understand money, treat your own sense of value low, do not cherish your time, energy and resources, and so on.

Later, my colleagues left one after another, awakened me, and let me start to look at myself more soberly, thinking about how I want to live, how to no longer be worked and lived, and what is the ultimate direction of life.

05 Self -Li is born, and altrules are long for a long time

In 2019, I spent a year, while constantly clarifying the direction of my life, began to change myself from small things, slow down the rhythm, live with my heart, leave the time to recharge the energy and replenish energy, and be gentle to myself and others.

In November of that year, when I was struggling to continue my business, I was lucky to meet the nobles in my life, a sister who was two years older than me. We met four years ago and started business almost at the same time. The change in temperament in four years made me yearn for me.

The same time for the four years of entrepreneurship, I still have a lot of unclear, and she can easily see the key to my problem, and understand my suffering, understand and believe in me.

I am very grateful to meet a friend who is like -minded, willing to give me some of them, and cherish my friends. I have learned a lot in her, and I know more about respecting myself, truly loving myself, and self -service. And "gentleman's position", "the rich and rich, the rich and the wealth, the poverty and the poor, the poor and the poor", "frugality to nourish morality", "carefully and well -known blessings", all of which have entered my heart and turned into a bit of actions and actions. Change.

Gradually understand, growing up, how can there be no mistakes? No one knows how to do it for the first time, and no one will be a leader.

Today, I accept that I am just an ordinary person and admit that I have a lot of deficiencies, but I do n’t have to compare with others. I do n’t need to be better than others, as long as I am better than yesterday.

In the past, I always thought about changing the world and affecting others. Now I know that more attention still needs to return to myself, grow up, make good content, and make good products, so that the company can develop sustainable development. This division. Only by self -interest can he better benefit him.

Celebrating the 5th anniversary of the company's registration with the team in February 2021

I finally assume the responsibility I should bear and let go of my responsibility. Facing your own fear sincerely, walking out of the comfort circle, accumulated a little bit, and constantly breaking through yourself.

Take the recent live broadcast, it is a good opportunity for me.

A year ago, I still had some resistance to the live broadcast and even looked down on. Later, I thought about it. The products in the mall were selected by our hearts, and they would buy it ourselves. If we share it with your heart and sincere recommendation, it is what everyone needs. It is a natural thing to bring goods. And through live broadcast, you can present the living conditions of a vegetarian. Give people who have a vegetarian food in the live broadcast room. Maybe when will the seeds bloom?

Live teach everyone to make a eagle -mouth bean row

So, last month, I did a total of 7 live broadcasts, with an average of 2 games a week. Although I still don't know what to say, I can bring the goods generously. Here, thank you for your support for novice anchors.

06 From the idealism to the realistist movie "Shawshank's Redemption", the protagonist An Di insisted on the escape plan that was almost impossible to complete after being wronged in jail.

He used his professional knowledge to solve financial problems for the prison guards and let himself be relieved from physical labor. For a few years, he has always insisted on writing to the governor and successfully obtained funds and second -hand books for the Prison Library. He also taught prisoners to learn to help them obtain qualifications for their qualifications so that they could find jobs better after leaving prison.

Andy did not have been assimilated by a numb and cruel prison life like other prison friends to become perpetrators, nor did he lose his hope for life because of his will. He guarded his inner light, firm inner kindness, regret his fault, accepted his fate, but still pursuing freedom.

Looking at Andy's story again, it has a new inspiration for himself. Like Andy, the ideal realization of entrepreneurs requires a clear vision, wisdom and ability, and the support of firm will and money.

From borrowing money to start a business, to gaining 2.66 million angel investment, to investing in a year and a half, vegetarian planets have been hovering at the edge of the survival line in the past 5 years, and it has not been earned. Now I still carry repurchase investors. All shares debt.

If I still have unrealistic fantasies last year and want to relieve some pressure by finding new investors, then this year, I was completely awakened by reality.

In the first half of the year, due to the poor epidemic and economic trends, income and profits decreased sharply. The lawsuit of deficit, debt plus occupation fakes was very stressful, but it also made me soberly and had fighting spirit. Thinking is a question, and doing it is the answer. Only by continuously improving your ability to solve problems, constantly fighting inertia to change yourself, and creating an economic trend of positive evolution, can you truly take responsibility and go to the mission.

Thanks to God's love, I gave me those valuable experiences in the past. The sweet and bitterness of the past has now become the return of life, accumulating a thickness. And I am also really willing to share more entrepreneurial and life insights with you, passing a copy of energy and warmth.

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