[January 1 county and city, Wei Mountain] Create a special snack brand to promote local food culture

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Every day snack street, snacks enjoy every day. People on the streets of the ancient city of Weishan come and go, snacks are fragrant! Bean Rice Baba, walnut sugar, honey tadpoles, roll -rolled rice noodles ... attracted many "food" to stop and taste taste. On July 23, coincided with the Weishan Fire Histle Festival, Weishan County's normalized snack street officially opened in the ancient city of Weishan. The opening of the snack street fully demonstrated the local specialty food culture, actively promoted and displayed various special snacks to the outside world, and comprehensively created the "eat on Weishan" food culture tourism brands and bred the economy on the tongue.

(Wang Zehang Picture)

It is understood that as of July 25, During the torch festival, Weishan received 39,500 domestic tourists, 10,600 tourists overnight, 28,900 tourists a day, and total tourism revenue of 51.73 million yuan.

Normal resource brighter gourmet business cards

Weishan Su has the reputation of "Snack Paradise", "Nanzhao Food Capital" and "Hometown of Chinese Famous Snacks". As a national historical and cultural city, Nanzhao State Fragments, the Chinese Yi people's roots and ancestors, the "Belt and Road" tea -horse roads in the southwest of the motherland, the "Literature Famous State" of the Qing Dynasty Yufeng, and the hometown of Chinese Yi people. After thousands of years of accumulation, Weishan Catering fully absorbed the characteristics of various diet, forming a very personal diet style and food culture. Various snacks of Weishan are not only the daily food of the people of Weishan, but also welcomes the first business cards for tourists in all directions to understand Weishan.

Weishan snacks are known for their variety, fine workmanship, unique flavor, and contain a long history and culture. They are the "living fossils" of national diet. Among the more than 3,700 collections of Weishan's existing cultural relics, there are more than 100 catering appliances. There are 24 series and more than 350 varieties in Weishan County. The river bait, chopping meat bait shreds are fragrant at home and abroad. The old names such as honey, pickles, Niu Qianba and other old -fashioned special foods are endless. Walking in the ancient city of Weishan, a variety of special snacks can be seen everywhere, and also attracted a large number of surrounding tourists to stop and watch. "The snack here is really enjoyable, so satisfied!" "I came to Weishan for the first time, and I felt popular in all aspects here. I like to eat meat bait here. There are also oil powder and Liangmi wires. If you come to Weishan, you will not be afraid to find it ... "Tourists from Hunan said with emotion!

Focus on investing in snacks famous at home and abroad

Relying on the dietary style and catering cultural resources of Weishan, Weishan uses the snack industry as an important part of Weishan's tens of billions of tourism industry and the important fulcrum of leverage Weishan tourism. On the basis of it, it has reached strategic cooperation with Jingdong Group. With the advantages of JD Group's resources, talents, technology, brands, marketing, etc., in accordance with the "overall cooperation, step -by -step implementation, from easy to difficult, projects as traction and commercialization operations To realize the idea of ​​win -win situations and the government ", fully dig into the characteristic culture of Weishan snacks, promote the promotion and operation of the flagship store of" Nanzhao "snacks in the whole state, and the connotation of" eating in Weishan "continues to expand.

(Weishan travel map)

Every morning, the people in the south of the south are crowded, and consumers are waiting for a long line to wait for meals. "We come to their house every day to eat early. If we come to their house early, we must come earlier, and around nine o'clock is the most time." Aunt Zhang said. Today, Nanyuan is a famous snack shop of the Weishan brand. Through the absorption and refinement of raw materials and traditional practices, Xun Nanzhang showed the traditional snacks of Weishan's traditional snacks. Through the modern chain, Weishan's cuisine walked out of Weishan, Yunnan, and nationwide.

Pay attention to talents to build "Weishan Township Kitchen" labor brand

Weishan through integrating training channels, funds, projects, and increasing the training of "Weishan Township Kitchen" labor brand training. It is responsible for training 3,000 chefs in the county's famous Dian cuisine master and snack shops. Develop the team of chefs, promote the employment of rural labor transfer, and help the masses to increase their income and become rich. At present, there are 2,161 merchants engaged in food circulation, catering, and snacks in Weishan County, with 6506 employees and 444.24 million yuan in annual business income. Business income is about 661.44 million yuan, and it has driven the output value of nearly 3 billion yuan in related industries.

According to Zhu Congbin, director of the leading group of Weishan County Snack Industry Development, in 2021, "Weishan Township Kitchen" was awarded the honorary title of "Local Featured Labor Brands" and "I am the most concerned about the labor service brand". Weishan's seductive snacks and leisurely slow life have become the world's longing for tourist leisure destinations. Yunnan's unique and popular characteristic town -Weishan Snack City has begun to take shape. Bright light. In March of this year, in order to further enhance the brand of "Chinese Famous Snacks", develop the "Weishan Township Kitchen" labor economy, help rural rejuvenation, promote the healthy development of Weishan tourism industry, and launch it on Weishan Houzhong Street and Guansheng Street The creation of normalized snack streets, currently the settlement of 17 characteristic merchants has been completed and 50 temporary stalls. As of now, the full -scale Weishan Normal Snack Street has begun to take shape and has officially opened the street. It is understood that since 2011, Weishan has held a total of ten snack festivals. Weishan snacks have been famous inside and outside the province. One of the only two "Chinese snacks" in the country. In the next step, Weishan County will continuously optimize the business environment, strengthen industry management, strengthen policy guarantee, enrich the format of snack streets, and allow tourists to enjoy the deep historical and culture of Weishan while enjoying the special food. With cultural connotation, we strive to make normal snack streets into a new landmark for tourists to travel to Weishan. After experiencing a slow -paced life in Weishan, we can comfort the nostalgia by taste of Weishan on the tip of the tongue.

Cultural Tourism Head Firing Media Reporter Li Mei Rongwen/Photo

Editor Liu Rongshan

Review Ma Yonghu

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