Seven questions about Hangzhou consumer coupons are the most popular in Hangzhou.

Zhejiang News Client reporter Liu Jian correspondent Wang Cong Pan Qingyun

On July 3rd, Hangzhou Raffles ushered in consumption fever

On July 18, the reporter learned from the Hangzhou Commerce Bureau that starting from June 17, the three -phase consumer coupon with a total amount of 285 million yuan in Hangzhou ended at 22:00 on July 17th, and the amount of sales has been checked at 270 million yuan. Directly drive consumption of 4.216 billion yuan to promote the recovery of Hangzhou consumption.

Which time period is the fastest for sale of consumer coupons? Which district has the largest number of consumer coupons? ... Behind Hangzhou Digital Consumer Coupon, there are these "little secrets".

1. Consumer vouchers pry up consumption, which three districts in Hangzhou are the most powerful?

This round of Hangzhou consumer coupons leveraged Bida 1: 15.3, which was more than twice that of other cities in the same period, showing the characteristics of strong driving effects. Driven by consumer vouchers, the total retail sales of consumer goods in Hangzhou in June reached 14.7%, ranking first in the province.

The urban areas in the first three are 1: 17.3 in Shangcheng District, 1: 17.0 in Gongshu District, and 1: 16.3 Binjiang District. From the perspective of three types of vouchers, the 20 yuan coupons leveraged the highest to 1: 16.5.

2. Three -wheeled consumer coupon, which round of nuclear sales is the highest?

In this round of Hangzhou's third -phase digital consumer coupon, the verification rate of digital consumer coupons increased by period, of which the first phase of the verification rate reached 72.5%, the second -phase nuclear sales rate reached 78.7%, the third phase of the verification rate reached 85.0%, and the digital consumption in this round The total sales rate of the coupon was as high as 96.4%, ranking first in the cities that issued consumer vouchers in the same period in the country.

From the perspective of three types of vouchers, the 20 yuan coupon is the most popular, with the highest nuclear sales rate, reaching 80.3%.

3. Which time period, consumer coupon is fastest?

At 8:01 on June 17th, the first phase of the consumer coupon was just one minute. During the process of grabbing the coupon, 33 consumption coupons had been sold out; the second phase was launched for 2 hours, and the consumption had been sold for consumption. There were more than 600 vouchers, with a value -in sales of more than 7 million yuan; the third phase of the digital consumer coupon was launched for only half of the three days.

From the perspective of the nuclear sales period, it is mainly concentrated on weekends and evenings. On the first weekend of each period, the amount of verification accounts for about half of the total distribution.

4. Which scenarios are the most?

From the perspective of the nuclear sales area, it is mainly concentrated in Shangcheng District, Gongshu District, and Xiaoshan District. The total sales amount of the three places is 122.878 million yuan, accounting for 44.7%.

From the perspective of consumption scenarios, it is mainly concentrated in shopping malls, supermarkets, catering, convenience stores, etc.

5. Why should you set the three vouchers of 5 yuan, 10 yuan and 20 yuan?

The number of vouchers in this round of digital consumer vouchers is small, with a total of three types of vouchers: two 5 yuan vouchers, 2 yuan of 10 yuan vouchers, and 1 20 yuan voucher. The use threshold is basically within the daily consumption range of citizens. Go to make a single consumption.

All personnel in Hangzhou (including foreign -exterior Hangzhou personnel) can apply for quickly. Digital consumer vouchers are generally inclusive, and the scope of use is not limited. As long as the Alipay merchant's receipt code can be used, offline physical merchants can be used. It is very convenient for consumption.

6. How much time is used to grab these three rounds of consumer coupons?

With the improvement of knowledge, the enthusiasm for citizens to grab vouchers is as high as summer temperatures.

The first phase of 2 million vouchers packs, the launch is completed for 25 minutes; the second phase of the third phase of the 3.7 million coupon bag was snatched in 7 minutes and 55 seconds. ) Unexpectedly; the third phase of more than 1.3 million vouchers packs, and it will be light in seconds for 125 seconds.

Those who did not grab also came to inquire about whether there were consumer coupons in the future.

7. What benefits do consumers bring to consumers?

Hangzhou issued digital consumer vouchers has also led to merchants' benefits. Featured streets, complexes, and shopping mall supermarkets have launched colorful preferential measures to superimposed discounts for consumers. Wumi Supermarket and Lianhua Group also launched folding on the basis of consumer vouchers.

During the period, various types of consumer activities were held in various places, such as the Wisdom Life Festival in Shangcheng, the 6.18 martial arts consumer season of Gongshu, the Xiaoshan shopping festival, and the perfect life festival of Yuhang, etc., to create a fiery consumer voucher atmosphere.

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