[Blue Whale · New Caishi] Fresh and Cold Chain Logistics: Short boards are still there, scientific and technological reinforcement

The normalization of new coronary pneumonia's epidemic prevention and epidemic prevention has accelerated the development of a variety of formats that facilitate life, such as community group purchase, fresh e -commerce, prefabricated dishes, etc. Fresh and cold chain logistics realizes blowout development through close connection with these emerging industries. The government has also launched a multi -cold chain support plan to make the cold chain burning more vigorously.

However, the ideal return to reality, the upsurge will eventually cool down. There are still many problems to be solved by fresh cold chain logistics. For example, the selection of the Eastern Selection is turned over due to the "rotten peach incident". This is still necessary to strengthen the fresh cold chain logistics.

On July 12, Shanghai Newspaper Group ｜ Hosted by Blue Whale Finance, CIC Burning Consultation Co-Organization, China Information Association Smart Logistics Branch [Blue Whale · New Caishi] [Innovation-Future "[Fresh Cold Chain" Logistics] At the Salon Live Summit, the chief partner and president of Wanwei Cold Chain Chen Juncheng, the founder and CEO of Weijie City, Wang Qi, Vice President Bai Guangli of Ya Leng Group, Shenzhen Yiliu Technology Co., Ltd. Manager Wang Zhen, CIC Burning Consulting Partner Feng Yanjiao, Blue Whale Finance Consultant, Logistics Supply Chain Industry Expert Shang Erbin gathered together, focusing on the current epidemic, anxiety, inflection point, opportunities and other topics, to explore the reconstruction of fresh cold chain logistics fields And future.

Directly hit the pain point

"Wind Wind · July" cloud: "On the two days, the ice is rushing, and the three days will be in Lingyin." This shows that there has been a habit of using ice in the Zhou Dynasty. Among them, "Lingyin" is the prototype of the cold storage. Essence

Later to the Tang Dynasty, the prototype of cold chain transportation also appeared. "One riding a red concubine laughed, and no one knew that it was lychee." It is rumored that the Tang Dynasty specializes in transporting lychee's post road, and the transportation speed can also be preserved.

If you go back to ancient times, China's cold chain transportation has a long history, and it can truly achieve modern and large -scale development only nearly 10 years.

Around 2000, companies that operate fresh products have not completely had a sense of cold chain transportation. They are more of the "pseudo -cold chain". After long -distance transportation, the quality of fresh products cannot be guaranteed.

Until the 2008 Beijing Olympic Games was successfully held, which inspired people's demand for fresh fruits and vegetables. Since then, enterprises such as central enterprises and foreign capital have begun to build cold chain logistics infrastructure.

According to the statistics of the China Wood Union Cold Chain Commission, the total scale of China's cold chain market in 2021 was 458.5 billion yuan, a year -on -year increase of 19.66%. The preservation of the refrigerator market reached 341,400, a year -on -year increase of 19.1%. The total number of cold storage in the country reached 196 million cubic meters, a year -on -year increase of 26.1%.

However, due to the short development time, domestic cold chain logistics still faces greater challenges.

Feng Yanjiao said, "China's cold chain logistics market is still relatively scattered, but in recent years, it has shown a strong concentration trend. Among the top 100 companies, the head effects have significant head effects, and there are a large number of players at the end of the waist. Compared with Japan, China's cold chain logistics development is still in the early days and there is still much room for development. "

For example, in terms of damage rate, China's agricultural product damage rate is much higher than European and American countries; the per capita cold storage capacity and penetration rate are much lower than the United States and Japan.

In addition, the notice of the General Office of the State Council on issuing the "Fourteenth Five -Year Plan" cold chain logistics development plan pointed out that the problems of imbalance in the development of cold chain logistics in my country are not sufficient. There is a lot of circulation, and there is still a large gap compared to developed countries. From the perspective of the policy environment, the lack of overall planning plans, the distribution of cold chain logistics infrastructure in the east, middle, west, north and south, and urban and rural areas, and there are problems such as structural imbalances.

Bai Guangli pointed out that economic geography and natural geography have made it difficult to increase the field of fresh logistics in China. On the west, but the east side of this line gathers nearly 70%of China's population, nearly 70%of the consumption power, and the consumption power of the west may be about 30%. "

He said that China's region is vast, with a variety of temperature bands, such as the northern winter of minus 40 degrees, and the south is still more than zero, and the temperature difference is large. For example, Shanghai's temperature control standards are difficult to unify the temperature control standards of Xinjiang, but from the perspective of management standardization, there must be the same standards and actions. This is also a test of how the vehicle is insulated and how the warehouse adapts to different temperatures in different seasons.

Toilet Safety

Back to the East selection, the mildew peach incident appeared.

Through moldy peaches, it can be found that the responsibility of the cold chain logistics is not just transportation, but the category of fresh and refrigerated medicines and other categories at the minimum degree of loss to the B -end and terminal consumption circulation field.

The new coronary pneumonia epidemic has gradually transferred the consumer's original offline consumption habits to online, such as buying fruits and vegetables, fresh meat, etc. Fresh e -commerce companies use the opportunity to get a wave of development opportunities. At the same time, simple and easy -to -operate catering foods, such as prefabricated dishes, also ushered in the peak of development.

Fresh e -commerce, prefabricated dishes and cold chain logistics are inseparable. Fresh products have the characteristics of short shelf life, easy damage, and easy rotten; prefabricated dishes are mainly fresh frozen products. If warm -up, improper preservation, etc. will directly affect the quality of the product.

According to the "Research Report on the Cold Chain of Agricultural Products 2019" released by the China Federation Cold Chain Commission, developed countries such as Europe and the United States have controlled the loss rate of fresh products at a stable level of 5%, and the loss rate of other foods can be controlled to 1%at 1%. Below, the average loss rate of fresh products in my country is still above 10%. Another set of data for fruits and vegetables shows that due to the high water content of fresh fruits, high humidity, easy rotten and deteriorating, the room temperature storage time is short, the postpartum circulation loss rate of fruit and vegetables in my country is 20%to 30%. my country's modern fruits and vegetable cold chain logistics technology started in the 1980s. It has been developing slowly so far, and its international competitiveness is weak, which is not commensurate with the status of fruit production countries. In 2017, the cold chain circulation rate of fruits and vegetables in my country was 22%, and the refrigerated transportation rate was 35%. The cold chain circulation rate in developed countries such as Europe and the United States and Japan was 95%to 98%. %, The gap is large.

Wang Zhen said, "The supplier now has high requirements for temperature control, and requires the whole process to trace the whole process. From warehouses, vehicles, stores, and the final insulation box link, temperature control will be given. The logo, the so -called regulatory code uses one item, one code, and can collect data from each scenario. You can know the trajectory of the product in real time by scanning the code. "

According to Wang Zhen, the government is also gradually introducing control methods. Earlier, the government basically basically made a pursuit of incidents at the food safety level. Now the perspective of government governance has been engaged in postponement of postponement into pre -supervision. For example, Guangzhou, Sichuan and other places have set up cold chain data supervision platforms.

In addition, fresh products have difficulty in standardized difficulties such as quality, specifications, and measurement units, making cold chain logistics companies unable to uniform standards when facing different customers.

"Weijie City with a head -headed customer attaches great importance to food quality, but there are relatively low standard customers. This cannot be harmonious and unified." Wang Qi said, "Whether fresh fresh logistics and distribution companies can work with customers in food safety and operating quality in food safety and operation Finding a common recognition standard and reaching management consensus will have a promotion effect on the cooperation between the two parties and the standardization of the industry. "

In Wang Qi's view, as the opportunity increases, there will be new needs in the field of cold chain logistics and food safety, but they also face some challenges. They hope that companies will be united in the face of food safety issues and truly implement the Food Safety Management Law.

Scientific and technological improvement

In fact, the problem that domestic cold chain logistics has long been bland for a long time is the problem of profitability.

The cost of cold chain logistics is far higher than ordinary logistics costs. At the level of cold storage, the construction and operation costs are high, and there are high requirements for the selected cities, locations, transportation, and amount of dosage.

Some research reports pointed out that under the same area and structure, the total cost of cold storage is 2-2.5 times that of high marks. After the construction of the cold storage, future maintenance is more complicated, including electricity consumption, operation and maintenance, and manpower.

Chen Juncheng said that cold chain logistics is an industry that heavy assets and large investment. It is necessary to solve the problem of cost reduction and efficiency for a long time. After the construction of the cold storage, it will face the cost of electricity, labor and other costs at the operation level. This requires enterprises to comprehensively improve data analysis, operation management, and engineering management. "It is necessary to use technological innovation and nurture core competitiveness. Only the application of new technologies and new equipment can drive cold chain companies to become bigger and stronger."

With the overall transformation of the logistics industry to digital, the pain points in the logistics field are also solved one by one.

When the labor cost is constantly rising, the express logistics field is gradually pursuing automation and unmanned. Wait. There are even autonomous driving research and development companies who are developing unmanned smart trucks, relying on sensor technology to perceive the surrounding environment of the vehicle, and then control the speed and direction of the vehicle through the algorithm.

Or a digital service provider represented by Yiliu Technology can realize the temperature, humidity, trajectory, and time limit of the vehicle through IoT device monitoring, which is convenient for real -time monitoring in real time, and handling abnormalities in time, thereby improving the service quality and level of cold chain logistics enterprises Essence

Shang Erbin also said, "In recent years, with the improvement of the competent authorities and users' requirements for full -chain monitoring, digital intelligence has become a general application of general application, and the management efficiency brought by digital intelligence applications has improved , Improve service quality and improve customer experience, largely offset cost investment pressure, and even bring direct benefits. "

The General Office of the State Council's notice on the development of the "Fourteenth Five -Year Plan" cold chain logistics development plan pointed out that with the new round of scientific and technological revolution and industrial changes, new technologies such as big data, the Internet of Things, the fifth -generation mobile communication (5G), and cloud computing are fast. Promote the various fields and links of the cold chain logistics, speed up the digital transformation and intelligent upgrade of facilities and equipment, improve the real -time collection of information and dynamic monitoring efficiency, and to achieve the temperature of the whole chain of the cold chain logistics, the process visual, the source of the process, the source Tracing, improving the integrated operation and accurate management and control capabilities of storage, transportation, and distribution provides strong support, effectively promote the innovation of cold chain logistics format model innovation and modernization of industry governance capabilities.

In Chen Juncheng's view, with the innovation of technology, every company with long -term thinking should think about how to optimize each link through digitalization.Because of this, there must be a lot of details, including investment, accuracy, and understanding of the industry. They must match each other.When Wanwei Cold Chain is conducting technical research and development, it is a survey of the pain points of business needs, and the planning ideas from the bottom to top."In the future, as digitalization and technology are becoming more and more powerful, more solutions will be produced. However, under the opportunity, we must be cautious to believe that the problem of digital intelligence can immediately solve the problems encountered by the cold chain logistics, and it must meet the operation of the logistics industry itself.The law. "Chen Juncheng emphasized," We must avoid technology for technology, technology for technology, because the final operation needs to be implemented to create real value. "

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