The leaders of the Provincial Trademark Brand Association visited Nanyuan New Materials in Nanyuan

On the afternoon of July 13, Zhu Zenghui, president of the Hunan Provincial Trademark Brand Association, led the research team to visit Nanyuan New Materials in Nanyuan to understand the development of Nanyuan New Materials, and declared the "Nanyuan" trademark "The first batch of Hunan in 2022 in Hunan The provincial well -known brand "conducts field visits, and plans for its brand strategy, marketing, dissemination and intellectual property rights protection and application. Zhang Zhaoping, director of the well -known brand review committee of the association, Hu Zhixin, secretary and secretary general of the Association's Party Branch, and Feng Huibin, Li Weizhi, Peng Jun, Zhang Ji, and Assistant Liu Chao of the Association of well -known brand review committees, accompanied the visit. Chen Weixiang, chairman of Nanyuan New Materials, Xie Limei, deputy general manager, Tang Lingying, chief financial officer Tang Lingying, and Xie Weiying, the Minister of Comprehensive, and other enthusiastic receiving the research team.

Nanyuan New Materials was established in 2018. It is a manufacturer specializing in the production of jaoseki fiber environmentally friendly decorative boards and mattress core boards. The company has a total investment of 200 million yuan, covers an area of ​​42 acres, and has a total construction area of ​​26,000 square meters. The annual production capacity is 16,000 tons, the annual output value is 200 million yuan, and the annual tax contribution is 14 million yuan. The company introduces German fully automated professional production line technology to ensure that the coat mattress core plate from raw materials to the manufacturing process. It has no pollution, no irritation, glue, zero formaldehyde, environmentally friendly, healthy, humid, water -absorbing, winter and cool in summer. welcome.

On the same day, the investigation team worked hard and drove to Nanyuan New Material Production Base, which is located in Ningxiang Economic and Technological Development Zone, visited the company's factory buildings and office buildings. Introduction to the situation. Through in -depth discussions, the research team learned that Nanyuan New Materials had the bottleneck of consumers' awareness of corporate cognition and insufficient awareness of jaosenical materials. In this regard, Zhu Zenghui suggested that the company's all -round layout of patent declaration work and strive to invent a patent of more than ten pieces. Shape your own value. The Provincial Trademark Brand Association is willing to help member enterprises to connect with relevant platform resources such as the China Convention and Exhibition Economic Research Association to provide service to Nanyuan New Materials. Brand experts such as Zhang Zhaoping and Li Weizhi suggested that the company strengthened product research and development, and won the attention of more young consumers by developing cultural and creative products. At the same time, it strengthened brand cultural development and dissemination to enhance the popularity and influence of the enterprise.

Chen Weixiang, chairman of Nanyuan New Materials, expressed his gratitude to the research team and his party. He believes that the investigation team's visit is justified, and the suggestions put forward in line with the actual situation of enterprise development have greatly promoted the company's next brand construction. In the future, we will carefully study and discuss, implement the guidance of experts, and promote the transmission and upgrading of the brand dissemination and upgrading of Nanyuan New Materials.

Manuscript Source: Hunan Trademark Brand Association

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