The monthly income exceeds 100,000, and the creation of web3.0 is not a good business?

"China Economic Weekly" reporter Guo Yiyao | Beijing report

The virtual fashion of 399 yuan, 40,000 yuan WeChat avatar, and a digital music work of up to 300,000 yuan ... The creator economy in Web 3.0 has been on the country from abroad to China. Whether it is paintings, music, or fashion, and web articles, they have "on -chain", and Xiaohongshu, Weibo, and B Station have also launched the corresponding sales platform. While people are surprised that everything can be "NFT", they are also shocked by the prices of these electronic products.

Web3.0 is also known as the third -generation Internet, which is an Internet concept relative to Web2.0 and Web1.0. Although there is no standard definition, the industry generally understands it as a distributed Internet based on blockchain technology and clear data property rights.

"Web3.0 can reshape the power structure of users and the platform and solve the issue of ownership of the creative content of the web2.0 era." Rao Shaoyang, director of the Strategic Development Institute of China Telecom Research Institute.

Today, some creators have entered Web3.0 to obtain revenue from electronic works with digital property rights to achieve "Create to Earn".

This may be a good business. Some interviewees said that the single income of many creators can reach 20,000 to 100,000 yuan; some illustrators have increased their income by 3 to 5 times before the NFT creation.

Can web3.0 really start a new era of creation? Or is the fleeting wealth bubble again?

Create like a project

When it comes to the creator economy of Web3.0, NFT is always a topic that cannot be around.

Rao Shaoyang said that the reason why NFT is the main carrier of web3.0 creation is that the NFT solves the problem left by the web2.0 era -the issue of ownership of the creative content. "Although the UGC has developed quite mature in the web2.0 era, whether the content owned by the user created by the user or the platform is blurred." And the arrival of web3.0 may break this dilemma, return the content ownership to the ownership to return to reaching the content The user itself, technology implementation is NFT.

The so-called NFT is the abbreviation of Non-FUNGIBLE tokens, which means non-homogeneous token currency. It is a data unit on a blockchain digital account book. Each token can represent a unique digital data. Because it cannot be swapped, intangible homogeneous tokens can represent digital files, such as paintings, sounds, videos, projects in the game or other forms of creative works. Although the file (work) itself can be copied infinitely, the tokens that represent their tokens can be tracked on their underlying blockchain, thereby providing buyers with ownership proof.

Strictly speaking, there are currently no pure NFT on the legal platform of my country, but digital collections. Foreign NFT is based on the public chain and is not regulated by the state. The public chain is open to everyone. Anyone can participate, read data, send transactions, etc. The nature belongs to digital assets. The digital collections in my country are based on the national management alliance chain. It needs to be reviewed by the content review. Its positioning is similar to digital publications. It can be understood as regulatory and NFT with Chinese characteristics.

"After entering the game, I sold my paintings for a year within a week." Original independent illustrator Ogawa shared his experience with the reporter of China Economic Weekly. In September last year, Ogawa began to come into contact with Web3.0 creation, which is a domestic creator who has entered earlier. In addition to the original illustrator, his personal introduction also has a identity label -senior NFT creator. With NFT creation, his income has also risen by 3 to 5 times, with a monthly income of more than 100,000.

It is not just a professional who came from artistic origin. There have been more than 15 years of gaming industry experience. During this year's Shanghai epidemic isolation, he also created his first set of NFT works. In his opinion, the blockchain digital copyright is inspiring more people to invest in artistic creation, and "it feels quietly starting the Renaissance."

NFT creator Ogawa

When mentioning creation, several interviewees like to call them "doing projects." Different from the traditional lonely artist "alone", today's NFT creators often need to form a professional team with a close division of labor and their own duties to jointly complete the creation, publicity, distribution and sales.

"Avatar projects above 10K (Editor's Note: Refers to the NFT project that manufacture 10,000 unique avatars), at least one product manager, an engineer, a designer, and an operator." Kaishan explained so.

The designer is responsible for designing the image. The engineer is responsible for storing the image data on the blockchain, realizing the "upper chain", and writing smart contract processing related data. But this is just the beginning, how to make the project in the future is the key to success. After the production of the work is completed, the project manager and operators need to create the brand image of the project, and promote the promotion of various platforms, attracting followers to join the project community. These communities are also the main purchases of the work. It is generally believed that the more popular a project community, the more successful the project.

"The project team also needs to formulate a RoadMap (editor's note: roadmap, a series of project plans to increase value to the community in the NFT field), so that the community believes that the operation of this NFT is planned." Kaishan told "" China Economic Weekly reporter, "After launching, it is similar to a company issued stocks. You must keep moving forward and empower your works." And the current industry evaluation of the success of a NFT is often not the artistic value of the work. Instead, the market value of the project, that is, the total market value of all NFT issued by the project. If the market value is high, it must be a good project. The growing market value of projects can also attract community members to buy and collect NFT works, thereby gaining economic success.

"The NFT that can take off is the first of the" project ", and then the‘ creation ’.” Ogawa believes that many NFT projects now have some “strong binding finance” in it. "In order to do market value management, sometimes star endorsements, KOL platforms, establishment of community, airdrop rewards, etc."

To create like a project, it also gave birth to a specific manufacturer of providing chain services. "Many people will find professional companies in the form of outsourcing to bring the relevant data of the series of works and write smart contract processing." Ogawa introduced to reporters.

In the entire creative ecosystem, the most concerned of the creators is whether the web3.0 can break the serious imbalance between the platform and the creator.

Some creators said that in China, creators still need to cooperate with the platform in order to obtain enough traffic sales. Therefore, in the current sales of NFT works, many platforms will still take away the big head of income. It is understood that there are currently no secondary markets in China, and the platform sales are mostly priced at RMB, and the nature is more electronic art collection. "This is not the NFT of the" pure blood ". Domestic selling digital collections. You can understand that I upload an electronic work with a chain as a support, and then wait for others to buy it." Kobayashi said.

Some creators have pointed out that the reason why some platforms can take away the benefits is because web3.0 has not been realized. They emphasized that web3.0 provides the creator's permanently and does not have to worry about the income deprivation of the platform. "On a foreign professional trading platform, no matter how many times the NFT is sold, there will be creators' income." Some creators revealed to reporters revealed to reporters Essence

Kaishan works

New art and generations in web3.0

Obviously, the above web3.0 era paintings are different from the traditional painting in the public cognition. Judging from the return of the creation itself, the two are completely different.

The visual computer vision that has just graduated this year has successfully sold multiple NFT works on the R-SPACE platform of Xiaohongshu. She hopes to promote "artificial intelligence generation art" in Web3.0. "Simply put, it is your instructions that enter a sentence. The program will generate a work after 10-20 minutes according to the instruction." Green Orange introduced to reporters, but it would not be just that simple operation. She was where she was. The artificial intelligence art system developed by the team generates pictures through a collaborative ratio such as models, parameters, and statement adjustments. It also needs to pass thousands of debugging to generate a good NFT work.

Green mandarin told reporters that the reason why AI painting works in Web3.0 is because their works are naturally suitable for NFT. "AI generate art has natural random attributes, and contains uniqueness in random attributes, which is very close to the fundamental value (intangible) of NFT. Conversely, when we make NFT, we also want to get some in random randomly. Good things, so I naturally think of using AI to generate art to make. "

This new form of art has been widely sought after among Web 3.0 users. Introduction of green mandarin: "In 2020, there is a project called Art Blocks through AI. At that time, it caused an investment boom in the NFT field. The cumulative transaction value exceeded 1.3 billion US dollars."

The works created by AI painting technology through AI painting technology

Not just green mandarin, many creators try to find new creative models. Kaishan is also considering entering the field of virtual image and virtual fashion to create its own unique artistic style. "Things in web3.0 have changed too quickly. The persistence in the field of art and learning of new things are the core competitiveness of Web3.0 artists," he said.

It is worth mentioning that, in addition to the pioneering of art forms, the creation of web3.0 often uses a batch production method, that is, one -time manufacturing into tens of thousands of electronic works with unique codes. Thousands of tens of thousands of creations have the color production of industrial assembly lines. In the eyes of many foreigners, this work will give people a sense of repetition.

The works created by AI painting technology through AI painting technology

"Isn't it just a few monkeys with different colors?" The reporter often issued such questions.

Green Orange believes that the reason why this art form is sought after is not talking about hype. It is more that young people now want to pursue special special information in too many similar information. "Under the common public spirit of industrialization, people's pursuit of duplicate theme+random variables becomes strange -because we are too similar to everyone, and the products we use are similar. On this basis, The random coming out is very important. "The main group for buying this new art is the" Z era ". Almost all interviewees given to the purchase group portrait from 19 to 25. "It is unimaginable for middle -aged people to spend huge sums of money to buy NFT avatars. But I really want to be with my partners around me, because only we understand the concepts behind this art." NFT players told reporters.

Return to creation itself, curb the trend of finance

"At the end of last year, it was really too enthusiastic, which caused me to have a good mind for about half a month, and I slowly calmed down." Ogawa admitted that he was once a huge income when he first entered the game. After being stunned, after communicating with friends in a few circles, everyone found that everyone had such a situation.

He told reporters that there are many money on the market today, and they will find many students who have just graduated from college. They are packaged into so -called artists. Let these students draw parts (that is, each part of the painting), and after painting, spend two or three hundred yuan to buy a running map software for mass production, without even writing smart contracts. After that, find a publishing platform, just promote it to the outside world.

"Many people now only draw parts, not the overall work. Putting up each component together and losing the overallness of the work." For today's creative model, Ogawa believes that it can easily lead to the lack of artistic. "And this has almost become the" formula "created by NFT."

This impetuous market environment also made him realize that if he did not return to the creation itself, it would be difficult to continue in the long run. "So my friends and I still say good painting, don't need to think about it," he said.

Ogawa revealed that there are still many college students with the mentality of gamblers who buy NFT more than 100,000 yuan online, but they are overwhelmed for depreciation.

This is undoubtedly a chaos in the industry.

Rao Shaoyang pointed out that NFT, as a blockchain technology innovation, has certain potential value in promoting cultural and artistic development and enriching digital economic models, and we must give full play to this advantage. But at the same time, because NFT technology is consistent with the underlying technology of digital currency, it is prone to hidden risks such as illegal fundraising and financial speculation fraud. Therefore, he emphasized: "It is necessary to curb the tendency of financial and securitization of NFT creation."

He suggested that at the national level, the application scenario of NFT needs to be further standardized, and the positive role of NFT in promoting the digitalization and digital industrialization of NFT. Accurately disclose the complete information of NFT to prevent the price from deviating from normal market value. "

(This article published in "China Economic Weekly", No. 13, 2022)

Responsible | Yao Kun

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