Stimulating terminal consumption to promote consumption upgrade -40 policy interpretations of Yichang City bailout assistance

Three Gorges Daily All -Media reporter Tan Qiangming Correspondent Li Yan Liu Yali

Yesterday, when the reporter visited the China Trade Building, the merchants all posted the theme poster of the "Consumer Council Consumer Council in the New Year's Ceremony". With the endless stream of consumers, many people hold consumer coupons to start the "buy, buy and buy" model.

In order to further boost consumer confidence and stimulate consumer demand, in February this year, the Municipal Commerce Bureau issued the "Yichang City Four Seasons Theme Promoting Consumption Activities Plan", which requires combined with the consumption habits and major festivals of residents in different seasons to carry out extensive development throughout the city. The four seasons themes combined with online and offline, and the integration of business and cultural tourism promotes consumer activities, so as to "have themes, every month, and promotions every month." Driven by the promotion of consumption policies, the city's total retail sales of social consumer goods with a total retail sales of 51.562 billion yuan from January to April.

In the recently introduced "Yichang City to increase bailout assistance efforts to promote several measures to promote the restoration of market entities" (hereinafter referred to as "Several Measures"), it has also further emphasized that multiple measures should be taken to help catering, retail and other service industries to speed up recovery recovery. Essence

"Several measures" proposes to stimulate terminal consumption. Around this goal, many real policies, such as spring rain, make consumption hot. Taking the timely distribution of electronic consumer coupons, active consumer markets are examples. There are three types of consumer coupons issued in this round. 6 platforms for wing payment and Douyin.

"This round of consumer vouchers is new and targeted." Liu Zonggang, head of the Municipal Commerce Bureau of Commerce and Trade, said that not only consumers will enjoy a real policy dividend, but also merchants will further enhance confidence.

In addition, at the press conference of 40 policy interpretation of the 40 policies of relief, Zhou Huarong, a member of the Party Group and Deputy Director of the Municipal Commerce Bureau, also said that it will also hold an exhibition and exhibition activities for car home appliances to go to the countryside, home, home appliances, and other exhibitions to promote the promotion Consumption of commodities such as automobiles and home appliances; support business enterprises and catering units to extend business hours, combine holiday leisure, parent -child entertainment, tide game experience, etc., vigorously develop new types of consumption such as night economy and online celebrity economy.

To promote consumption, it is necessary to promote consumption upgrade. In the ice rink of China Trade, the reporter saw that consumers are experiencing the novelty and excitement brought by Ice and Snow Sports. The relevant person in charge of the enterprise told reporters that since its business, the real ice rink has become the new favorite of consumers and attracts a lot of traffic every day. Using the new model to ignite new consumption and find new kinetic energy from the new format, in Yichang, the new consumption represented by this is also booming.

When consumption is strong, the economy will be a pool of "living water". The relevant person in charge of the Municipal Commerce Bureau said that the implementation of various consumer policies will be further implemented to ensure the continuous recovery of consumption and fully release the role of consumption on the economy.

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