With innovation to the future, can Xilinmen reshape the world mattress pattern in the change?

The national strength is strengthened, the culture is on its own, and the rise of domestic goods is the tendency of the times. According to "Baidu 2021 National Tide Pride Search Big Data", Guo Chao has risen 528%in the past ten years. In the past 5 years, the proportion of Chinese brand search heat has increased from 45%to 75%, three times that of overseas brands. In 2021, the sales volume of Douyin e -commerce domestic products increased by 667%year -on -year; among JD.com's TOP10 brand, the proportion of domestic brand brands accounted for from 60%in 2017 to 90%in 2021.

From clothing, mobile phones to cars, and home furnishings, domestic brands are gradually becoming a new favorite for overseas brands to become young people. Data show that in 2021, the five domestic mattress brands of Xilinmen, Musi, Minhua, Gujia and Meng Lily occupied the top five in the industry, pushing the time forward for 40 years.

Looking back at the development history of the mattress industry, it is not difficult to find that technological innovation is a key factor in the changes in the leading industry.

The emergence of spring mattresses marked the beginning of the modern mattress era. In 1865, the American Xi Mengsi invented the spring mattress and became one of the world's largest spring mattress manufacturers in just 30 years. In 1925, Xi Mengsi invented the independent bag spring technology. Popularized; in the 1970s, Lian Lian produced a high -performance spring mattress with stronger support, and successively developed latex foam and memory foam mattresses, which gradually surpassed Xi Mengshi to become the "hegemon" in the global mattress industry; 2011; 2011; 2011; 2011; 2011 In the year, Shu Da broke this pattern. With memory cotton technology and gel memory sponge, Shuda became the number one mattress brand in the United States.

Although the spring mattress of Xi Mengsi became popular all over the world, in China, it was not until the reform and opening up that the spring mattress began to enter millions of households. After the arrival of the commercial house and joining the WTO, China's mattress industry entered the fast track of development.

Looking back at the development of Chinese mattresses, it has always been figured by overseas brands. Around 2000, American mattress brands represented by Shuda, Sili, and Xi Mengsi entered China one after another, and continued to occupy the mid -to -high -end market. At this time, domestic brands Meng Lily, Mu Si, and Gu's family were established one after another. The "Big Brother" Xilinmen founded in 1984 formed a joint brand of domestic brands, and began long -term competition with overseas brands.

In the mattress market, brown mattresses, memory cotton mattresses, latex mattresses, and 3D mattresses have been launched one after another. The categories are increasingly richer and the market is gradually prosperous. According to the "2021 Xilinmen Sleep Index Report", from 2002 to 2019, the total consumption of Chinese mattress increased from 30.6 billion yuan to 76.8 billion yuan.

The competition between Chinese and foreign mattresses continues to heat up. The 17th National Congress of the Communist Party of China was held, and "innovation" has become a keyword for strong national strength and economic development, and also pointed out a new direction for domestic brands.

Increasing technology research and development, accelerating channel expansion, and accelerating the digital transformation of traditional manufacturing industry, in the road of scientific and technological innovation, domestic mattress brands have demonstrated strong vitality.

In terms of channels, in 2014, 2017, and 2019, the number of 6 Chinese -made products stores in Xilinmen, Mu Si, Gu Jia, Chihua Shi, Meng Lily, and Suibao were 5242, 8004, and 11393, respectively. Sili, Xi Mengshi, Jin Keer and other overseas brands.

In terms of innovation, as of September 2021, China's mattress patent applications accounted for 39.08%of the total number of global mattress patent applications, ranking first in the world, significantly exceeding the United States, which accounted for 26.22%and ranked second. Among them, Xilinmen holds over 1,000 patent and copyrights, and is shortlisted for TOP10 applicants for the number of patent applications for the global mattress industry.

The domestic mattress industry has repeatedly made major technological breakthroughs in recent years. Ruhilinmen has been developed for 9 years, and launched the Smart Wave spine deep sleeping system. It is understood that after the system is equipped, the mattress can intelligently recognize induction through big data algorithms and sleeping positions, automatically adjust the soft hardness of the spring, and change the support point to adapt to people of different body and different sleeping positions. The air spring technology used by Smart Wave is different from the traditional European and American steel wire springs, which is more accurate. At present, Smart Wave has entered the family and hotel scenes, which has further promoted the popularization of the construction of wisdom and sleeping ecology.

The development history of the Chinese mattress industry is part of the history of China's manufacturing industry from weak to strong. The wheels of the times are rolling forward, and the domestic mattress industry is also participating in the competition in the world's mattress pattern with increasingly strong scientific and technological innovation strength.

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