Shenzhen's largest "vegetable basket" uses "numbers" to solve problems

Shenzhen Pinghu Haiji Xing International Agricultural Product Logistics Park

Focus on food safety, efficient operation of agricultural product circulation industry chain

Text/Yangcheng Evening News reporter Huang Ting Wang Danyang Sun Jing intern Lu Zhihao

Photo/Interviewee provided

At 5 pm, the largest "vegetable basket" in Shenzhen -the large trucks in the vegetable trading area of ​​Haiji Star Base are flowing. The owners here are the groups who know the price of Shenzhen most. However, I know that the delivery of the phone on the mobile phone in advance and the autonomous inspection of the vegetables on the system.

Data collection is the most headache in the chain of agricultural product data. Zhang Yunbo, Assistant Assistant and Products of Shenzhen Cabbage Technology Co., Ltd. introduced: "The owners of the files can enjoy the value -added services brought by digitalization, and they will consciously join the data collection. The mobile phone and the informatization and intelligent system behind the mobile phone have been completely incorporated into this tradition, just like the ledger and calculator on the stall counter. "

Administrator's artificial inspection only depends on one mobile phone

The changes in the price of fruits and vegetables affect the nerves of each ordinary people. In 1989, in order to ensure the supply of agricultural products and calm prices, Shenzhen decided to establish a large -scale agricultural wholesale market and work in a large circulation. The Shennong Group, which is said to be "Shenzhen Agricultural Products Wholesale Company", came into being on the banks of the Puji River in Luohu District, Shenzhen. In the section of agricultural product circulation, Shennong Group has created a precedent for "enterprise marketing and market enterprises". In the second year of the market opening, the price of vegetables in Shenzhen decreased by 17%compared to the previous year, and fruit decreased by 14%. To this day, Shenzhen Haiji Star, a high -end wholesale market brand under Shennong Group, is known as the "total vegetable basket" of Shenzhen. Vegetable supply accounts for 70%of the city.

Shenzhen Haijixing has a market administrator. The administrators shuttled between the stalls of the wholesale market like bee and honey, collecting agricultural prices together, and effectively monitoring the regulation of agricultural products market and citizen consumption trends. The "post -90s" Hong Zechuan has been a administrator for 5 years. Price collection is his important job every day. For 5 years, Hong Zechuan also observed that some work that originally needed paper and pen registration is being replaced by smartphones. For example, the administrator can report the price collected on the Smart Seaji APP. For real -time updates, there are 50 fruit varieties alone.

The staff understands the situation of vegetables through the "Digital Vegetable Basket" WeChat Mini Program

In addition to the price collection, administrators inspect the epidemic prevention and control, fire safety, market order and food safety are more efficient and fast. "It turned out that after recording on the paper, it was necessary to take pictures to other colleagues, and the other party performed statistics. Now directly submitting photos to reduce these intermediate links. The original work that was completed in three minutes can now be completed in one minute." Hong Zechuan said.

"After using digital technology, the collection of price information is more effective than the original. We can quickly and quickly grasp the wholesale price and supply of agricultural products throughout the market in real time, make some early warnings on the large fluctuations, and assist government departments to regulate the market." Shenzhen Shenzhen. "Shenzhen Shenzhen." Shenzhen Zhan Ninghao, manager of Haiji Star Information Department, revealed.

8,000 tons of vegetables daily for the epidemic period

In March of this year, the Shenzhen epidemic was distributed more, and the epidemic control measures were fully upgraded on the evening of March 13. At present, the supply of citizens' "vegetable baskets" has attracted much attention. As the largest "vegetable basket" in Shenzhen, Shenzhen Haiji Star has made a call to the main products of the market and the main merchants of processing distribution from the market in the market from March 12 to realize the market demand situation in real time. Chain.

On March 13, the total amount of vegetables from Shenzhen Haijixing Market totaled 5534 tons, an increase of 233 tons compared with the previous day, an increase of 4%; the average price of 20 vegetable products that were monitored was 5.2 yuan/kg, which was basically flat. Compared with the previous time (February 27 to March 5), the price has decreased by 20 % compared with. "In this place in Shenzhen, even if the supermarket in a certain area is out of stock, we can make up for the fresh agricultural products that this supermarket lacks." Zhan Ninghao introduced.

It is necessary to stabilize the "vegetable basket" of the people, and it is inseparable from the digital construction of the confession scene. Shennong Group and Tencent Group explore the construction of "digital vegetable baskets" on the basis of existing digital capabilities.

"With the 'digital vegetable basket', the government and enterprises can monitor the supply of the entire wholesale market as soon as possible, including the supply price and the inventory of the supply of supply. The unbalanced supply and demand caused by panic buying. "Zhang Yunbo mentioned that when the supply or price fluctuates largely, they will organize the national layout of the agricultural market, partner merchants, and deep farm farm (base) to come to the first time. Organize the stability of supply supply.

According to statistics, when the Shenzhen epidemic occurred this year, the average daily average daily daily can reach 8,000 tons of vegetables from the market across the country, which assumed the supply of 80%of the fresh agricultural products in Shenzhen. In addition, Shennong Group and Hai Jixing also coordinated with the Shenzhen Municipal Government to provide subsidies and support for wholesalers, and encouraged wholesalers to increase their efforts to come to Shenzhen.

In terms of joint insurance regulation mechanism, Shenzhen Haiji Star has joined the markets of neighboring provinces and cities such as Changsha Haiji Star and Huizhou Haiji Star. In emergency, the support of the Shenzhen market can be mobilized at any time to ensure that various types of agricultural products are adjusted, provided, and non -removal. , Constantly gear. Promote the chain of the full circulation of agricultural products

The "vegetable basket" is connected to the rural revitalization and the city to protect the city. Zhang Yunbo has been cultivating the digital transformation of the agricultural industry for 7 years, and he deeply feels that the data of the full circulation link of agricultural products has been chained. According to him, factors such as there are many industrial chain nodes of agricultural products, more dispersed supply and demand networks, and non -standardized fresh agricultural products, which have increased the difficulty of transaction data collection and chain.

The transaction data of the agricultural wholesale market is relatively concentrated nodes. Zhang Yunbo said: "The dealers in the agricultural batch market are the most sensitive groups of the entire market transaction price. The needs of which agricultural products are not ideal. The upstream production area and guide agricultural production. "Therefore, the wholesale market in the agricultural product chain is an important entry point for stabilizing price and protection.

However, the digitalization of the agricultural batch market is by no means easy. The non -standardization of trading products determines that the traditional face -to -face rival trading scenarios are still difficult to change. Through the compulsory management and control methods of food safety, merchants cannot be willing to use the trading system.

How to mobilize the enthusiasm of merchants? The answers given by Shennong Group and Hai Jixing are: incorporating data collection into the daily operation and management of the market; while controlling food safety, with a truly affordable benefit and a more fair business environment, to promote the use of wholesalers to use the use of wholesalers use The trading system is involved in digital construction. In terms of the collection of traceability data, Haijixing has promoted the use of information such as the use of the inspection system, the entry of the pound registration system, the food safety self -delivery system, the smart Haiji star food safety inspection system, and the intelligent trace trading system Tools have greatly improved the efficiency of management.

Today, the digital exploration of Shennong Group and Haiji Star is no longer limited to the agricultural market. With the expansion of the company's national wholesale market network system, its digital layout has also accelerated, from the informatization of a single point to the multi -point networking to the digitalization of a network. Zhang Yunbo revealed: "At present, Shennong Group is accelerating the digitalization of the entire industrial chain and promoting the chain of the full circulation link of agricultural products. First, for our business on various circulation nodes, the nodes that can be controlled controlled; Improve the standardization of agricultural products. "

Agricultural products plus "numbers" forward

Insert technology wings for the village revitalization

From production to consumption, from farmland to dining tables, from three meals a day of green pork to vegetables and fruits, there are "small vegetable baskets, guarding the big people's livelihood".

Deepen and upgrade the "digital vegetable basket", in addition to creating a leading digital application platform for the industry, it can also insert technology wings for rural revitalization and contribute the wisdom of the Bay Area for the transformation and upgrading of agricultural digitalization.

In terms of digital technology, Zhang Tong, general manager of Tencent Safety Ecology, introduced that in August this year, Tencent's peaceful platform will be one year old.

In August last year, Tencent launched the "Anxin Agricultural Products Plan" landmark agricultural product brand for help. It plans to work together for 100 counties and cities in the next three years to practice digital prosperous agriculture. At present, more than 10 counties and cities have completed agricultural digital transformation.

In Zhang Tong's view, put the added value of agricultural products and sell further, solve transportation and financing, and let more people understand where high -quality agricultural products are good, where is the origin of origin, and where is the difference between other products ... Together, it can help agricultural products to increase brand premiums and achieve value -added.

With the support of Zhang Tong's hometown of Qinghai, the potato there, with the support of the Tencent peace platform, established a potato blockchain traceability information management platform with regulatory land coding rules, records of production files, and product packaging. A "ID card". Through this unique identity card, each circulation link will give potato more information after scanning the code. Consumers can see when this potato fertilizes, when to water, where is the quality inspection, where to check, where is Package.

In addition to the use of blockchain technology to complete the anti -counterfeiting traceability, Tencent also arranged 50 live broadcasts in the official number of WeChat video numbers, 2 hours each time, and added small programs to shop. Through three months of live broadcast, consumers allow consumers Can intuitively see the process of potato production and packaging, feel the benefits of high -quality agricultural products, and make farmers directly benefit.

According to reports, the Tencent peaceful platform has been put into practice in agriculture, logistics, medicine, energy and other industries, and has played an important role in product traceability and brand building. The store is 2.1 million; the value of cost reduction and efficiency is prominent, which saves the company's marketing costs of more than 500 million yuan and the management cost of more than 1 billion yuan.

(Huang Ting Wang Danyang Sun Jing Lu Zhihao)

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