Tubou is expected to rise by 35%in the first half of the year?Why is Nike bad, but Tuba is very popular?

Recently, the consumer market can be described as Yueer's curved in Kyushu. Several joy and a few are sad. Not long ago, we just discussed that the famous sports giant Nike had serious losses. However, the profit is expected to rise by 35%. Many people are asking why Adi Nike does not sell, but Tuba lives so well?

1. Tubou is expected to rise in the first half of the year?

According to Donews, Tubu International Announcement will operate in Mainland China in the second quarter of 2022. In the first half of the year, it will be recorded by the company's general equity holders in the same period of 2021. The increase in increasing increases is mainly due to the increase in comprehensive revenue during this period, which is not less than 35%, mainly due to the specialty brand and the specialties' children's business in terms of product innovation, retail channel upgrades, and brand awareness improvement. Ordering orders; and Sociani retail sales in the professional sports branch, especially the retail performance of e -commerce business, driving revenue records of more than 100%year -on -year growth.

In addition, Tuber Group also announced the operating status of the second quarter and the first half of the main brand in 2022 -within the three months of June 30, 2022, the online and offline retail sales of the Special Special brand maintained compared with the same period last year. Double-digit growth; in the past six months, the online and offline retail sales of the special trend have also increased by 20-25%compared with the same period last year.

Not only Tsob, many other Chinese sports brands have also performed well. Anta announced that the retail amount of Anta brand products has grown up in the same period compared with the same period of 2021.

However, on the other side, Adidi Nike's days were not good. According to Nike's financial report, sales revenue of Nike China fell by 20%to $ 1.844 billion; in the third fiscal season, Nike Daguang's revenue decreased by 5.2%year -on -year to US $ 2.16 billion; No. 1 The performance of the Greater China in the four fiscal seasons has accelerated, achieving revenue of 1.561 billion US dollars, a year -on -year decrease of 19%.

Second, why is Nike bad, but Tuban is very popular?

We see the famous Tobu. At this time, it shows a very good sales. Many people will be surprised. Why is there such a good sales and Anta sales are also very good, but the sales of Adi and Nike are so downturn. What should we think of this?

First of all, for the current consumer market in China, in fact, fundamental changes are in fact. The reason why the current Chinese consumer market will change so much is that the core of Chinese consumers have begun to have relatively large market changes. Those who start to realize that what they need is not those expensive brands, but really easy -to -use products. After China's consumption has been upgraded to a certain stage, it has gradually begun to become practical, and consumption has begun to change to pragmatism. So before, consumption has begun to change. Such an expensive international brand is no longer so visible in the minds of many consumers, and relatively cheap domestic brands have become the focus of many consumers. In the following, the more famous domestic brands such as Tippe will undoubtedly occupy a good market share in the market.

Secondly, the current consumption trend of China is the rise of the new national tide. For international giants, they do not actually design the products needed by China according to China's characteristics. What products China is pushing, such a strategy is actually not conducive to its long -term development of its own business, and many international brands have not recognized the changes in Chinese consumers in China. For most domestic brands, everyone is everyone. You can observe the changes in the Chinese market more clearly, and it has more targeted launching the national tide product that belongs to China. The cultural advantage of Xin Guo Chao is constantly raising China's domestic brands, and many domestic giants have e -commerce platforms for e -commerce platforms The advantages often develop well in the process of e -commerce development. Under this time, there is a relatively obvious market competitive advantage.

Third, from the perspective of long -term market development, Chinese domestic brands have gradually embarked on their own advantageous path, which will be an inevitable trend in the market. More and more consumers have begun to agree with the influence of domestic brands in the market. Consumers become more rational and more like domestic brands, which will be the general trend of the development of the entire market. For these well -known international brands, if you do not want to be eliminated in the market, what may need to do is to try to improve yourself. The market competitiveness, sinking down, seriously studying the Chinese market. Only in this way can we get a share in market competition and not be eliminated by the Chinese market.

- END -