Domestic tourism has gradually recovered, and it is difficult to find a vote in Inner Mongolia and Xinjiang luxury trains

Chief reporter Zeng Lingyi

Intern Huang Xin

High -end train tours quietly emerged in China. Although the pricing is 51999 yuan/person, the most expensive ticket will be reserved for half a month in 2022 on Xinjiang Express in Xinjiang in 2022. The departure started in July, and the tickets for the Holunbuir in Inner Mongolia and Heilongjiang were sold out of the ticket sales of more than 20,000 yuan.

Jimu Journalists learned that the hotness of high -end train tours is only the tip of the iceberg of domestic tourism recovery. As the epidemic relieves the summer, the supply and demand of the tourism industry shows signs of recovery. Taking Xinjiang as an example, the number of tourists in Tarim Lake Scenic Area has reached a record high. The number of tourists received from Dali in Yunnan from July 1st to 10th has been compared with the golden week of last year.

Zhang Dexin, Executive Dean of the China Cultural Tourism Innovation and Entrepreneurship Research Institute, said that the tourism industry is currently recovering rapidly in areas where Xinjiang and Dali have no epidemic. Cheng Chaogong, a researcher at the Tongcheng Tourism Research Institute, analyzed that since June, the tourism industry has been accelerated. Under the impact of the epidemic, residents' tourism consumption completely focuses on domestic, and the demand for niche and "long tails" will also promote the high -quality development of the domestic tourism industry into a new stage.

Tickets are 50,000 but sold out fastest

When the haze of the epidemic gradually faded, the high -end train tour was quietly rising in China.

Two domestic luxury trains were running in June and July. A new Oriental Express, which departed from Urumqi and traveled around the south and northern Xinjiang for 16 days. The first train was released on June 9. A 5 -day Hulunbuir, who departed from Hulunbuir and walked through Inner Mongolia and Heilongjiang, was released on July 3rd.

Although the ticket price is 20,000 to 50,000, there are almost no seats in the two trains. Jimu Journalists learned that a total of 14 people will be equipped with 160 people in New Oriental Express in 2022. The tickets are divided into two gears of blue diamonds and gold diamonds, and the price ranges from 28999 yuan/person to 51999 yuan/person.

"In March of this year, the New Oriental Express Line opened the full year of ticket booking for half a month. The full year's gold diamond compartments have been scheduled to be full." The ticket salesperson of Xinjiang China Travel Service Tourism introduced to Jimu Journalist.

A number of agencies also told Jimu Journalists that they all sold out all year after the gold diamond seats were invoiced throughout the year. In the next three months of the New Oriental Express, there are only some blue diamond seats that have left in the back of the ticket, and some passengers who have not yet grabbed the ticket are waiting for waiting.

On the other side, the first Hulunbuir started ticket sales in June, which passed the cities such as Harbin and Hailar. The fare ranged from 20999 yuan to 26999 yuan, and the tickets were sold out in half a month. Xu Wenjing, the person in charge of the train operator, said to the outside world that the more expensive shop of Hulunbuir was selling better.

Jimu Journalists learned that the reason why these two trains are priced at tens of thousands of yuan per vote, on the one hand, there are many long -distance spots, and on the other hand, because of the accommodation and services on the train, they are allocated in accordance with the standards of star hotels. The New Oriental Express train has a total of 13 cars, including 6 gold diamond compartments and 4 blue diamonds. The gold diamond car has 8 people. It consists of 4 two -person suite. The carriage is equipped with a double bed, desk, wardrobe, safe, independent bathroom and shower room. The train is equipped with 50 staff members. The entire Hulunbuir car is full of 44 passengers and is equipped with 20 staff members. A total of 22 rooms have independent bathrooms.

From the grassland lake to the Mohe ballroom

Tourist blogger Sun Kaidi is the first passenger of Hulunbuir. Although I have traveled to 70 countries and experienced many trains abroad, Sun Kaidi still impressed the Hulunbuir's 5 -day, 4 nights. I am very excited about people with a train complex. "

Photos taken on the Hulunbuir on the Hulunbuir (Photo of the interview object)

In the record of Sun Kaidi's social account "Kaidi Planet", during the journey, she sat on the train and walked through the scenery of white birch forests, grasslands, and lakes. Mohe ballroom takes pictures and punch.

Sun Kaidi was also impressed by the service on the train. "Because of the positioning of high -end tourism, the train to bed and bathroom design are based on the standard of star hotels. Three meals a day are also designed according to the characteristics of the same day, such as Russian Lodong soup and Inner Mongolia roasted sheep chops. On the first day, the first day In the car, the trainer also organized everyone to do ice -breaking activities. "Sun Kaidi introduced.

Photos taken on the Hulunbuir on the Hulunbuir (Photo of the interview object)

Because of full -time tourist bloggers, Sun Kaidi has taken similar tourist trains in both Switzerland and Peru. Among them, the Tickets of Swiss Girl Peak are calculated. It costs $ 3 per kilometer. In contrast, Sun Kaidi felt that the cost -effectiveness of Hulunbuir was already good. "Don't ask how much money it takes, think about youth for a few years." Sun Kaidi said with a smile.

Although the ticket sales of high -end train travel are good, some netizens have questioned the fare. Take Xinjiang as an example. If you choose to travel by yourself, it costs far less than 50,000 yuan. However, Sun Kaidi believes that high -end train tour has its specific consumer group. According to her observation, such tourism products in foreign countries are targeted at the elderly groups with rich and leisure. However, after she published a travel experience in social media, fans who came to consult were more young people booking for their parents, or families above the middle class to take their children to experience. Domestic tourism recovery signal enhancement

The hotness of high -end train tour is just the tip of the iceberg of the tourism industry.

With the gradual restoration of cross -provincial tourism at the end of May, the favorable signals of the tourism industry have continued to increase. Traditional popular scenic spots have also ushered in more tourists.

On June 26, the number of tourists in the Huangguo Tree Scenic Area in Guizhou reached the upper limit and stopped ticket sales. On the same day, Huangshan received more than 10,000 tourists, breaking a new high reception since early March.

On June 29, the Ministry of Industry and Information Technology announced that it was "picking the stars". After the news was sent, the number of tickets, train tickets, and hotel search increased significantly in a short period of time.

According to the big data of Tongcheng Travel, within half an hour after the news was released, the search volume of air tickets increased by 180%compared to the previous day, and the hotel search volume rose 220%. On the Ctrip platform, the number of popular travelers increased by more than 300%. On the Malaysian Honeycomb platform, the search volume of long -term tourism destinations such as Xinjiang and Yunnan in the western region has risen significantly. Among them, the searches of "Dunhuang Mogao Grottoes" rose 733%, and the relevant search popularity of "Xinjiang Self -Driving" rose 550%.

As of July, tide -like tourists spread to more popular attractions.

According to data from Zhangjiajie Scenic Area in Hunan Province, 132,800 people received 132,800 people from the Tianmen Mountain Scenic Spot in Zhangjiajie, a year-on-year increase of 386%. On July 15th, Yang Changhai, director of the Phoenix County Cultural Tourism, Radio, Film and Television Bureau, told the media that the number of tourists from the ancient city of Phoenix has returned to more than 50%of the epidemic.

On July 15, the data of the Dali Prefecture of Yunnan announced that from July 1st to 10th, Dali State received more than 2.3 million tourists. Jimu Journalists found that during the "Eleventh" Golden Week in 2021, Dali Prefecture received a total of 1.6234 million tourists at home and abroad, equivalent to 230,000 per day. In early July this year, this data has been packed with gold.

The number of tourists in the Xinjiang Saili Lake reached a record high

After the epidemic resurgence, the Gulbang Festival, Xinjiang tourism ushered in a blowout.

New Oriental Express Train Terminal Gold Diamond Cartian two -person suites (picture source: Xinjiang Railway public account)

The Gurbon Festival is equivalent to the Spring Festival of the Han nationality. From July 9th to 13th is the local traditional small holiday in Xinjiang. During this period, the major attractions in Xinjiang ushered in the sky. Data show that on July 9, the Tianshan Tianchi Scenic Area received 1,6655 tourists, an increase of 46%over the same period of 2021. Data from the Sailimi Lake Scenic Area Management Committee show that on July 10, the number of tourists in Sailim Lake Scenic Area on a single day in a single day Over 60,000, a record high. According to statistics, short -distance surrounding tourists and self -driving tourists in family -based units became the main force.

Since July 10, the video of Xinjiang's Duku Highway traffic jam has been circulating on Weibo. The vehicles wipe the shoulders. The winding mountain road looks like a fire dragon in the video. Some tourists posted on Weibo: "The Duku Highway becomes a crying highway." There is also a screenshot of the homestay Hemuwawu's accommodation of 17,000 yuan per night.

Lin Lin (a pseudonym) of the staff of a travel agency in Xinjiang told Jimu Journalists that the price of homestays circulating on the Internet is not the real price. "Actually, there is no room, and the boss wrote a very high price, which is actually impossible." Lin Lin said.

Since July, the price of Lin Lin's travel agency and group tour has also increased. According to its introduction, in June, the price of a 11 -day tourist product in its travel agency was 3,000 yuan, and now the price increase is close to 4,000 yuan. Lin Lin expects that when Xinjiang is the most popular in September, the price will rise again.

New Oriental Express Train Terminal Line Bar Inner View (Picture Source: Xinjiang Railway)

One of the troubles faced by Lin Lin's travel agency is recruiting tour guides. "Because of the impact of the epidemic, many tour guides have changed their careers. Now recruiting guides, processing funds can not be recruited, it is very troublesome anyway. I also went to work elsewhere and was just called back by the boss." Lin Lin told Jimu Journalist reporter Essence "

The staff of the Zhongbei Time Travel Agency also told Jimu Journalists that Xinjiang tourism has indeed entered the peak season from the off -season. The price of attractions accommodation has doubled, "It is more than 200 nights in June, and it is now more than 400 a night." As far as the price of travel agencies is concerned, the price of the 10 -day tour of the northern Xinjiang is currently about 3,000 yuan. July 20 The day will rise to 3800 yuan.

Tourism presentation quality and long -tail characteristics

According to the analysis, domestic tourism has indeed entered a period of acceleration and re -production. In the future, the recovery or repetition of domestic medium and long -term tourism. However, under the impact of the epidemic, residents' tourism consumption completely focuses on domestic, and the new consumption and new demand that is generated by this is promoting the rapid iteration of the domestic tourism industry. Quality and long -tailization are the main features. For the supplier of tourism products, the characteristics of the pursuit of customization and quality of tourism products are becoming more and more obvious.

"From this summer, the domestic tourism market is recovering rapidly. For example, there are no epidemic conditions in Dali and Xinjiang, and the government has introduced many policies to help the tourism recovery. In this case "The Spring Festival is the three and a half years of the epidemic in the past two and a half years, and the best window period for tourism companies to return blood." Zhang Dexin, Executive Dean of the China Cultural Tourism Innovation and Entrepreneurship Research Institute, said, "So travel agencies hope to recruit troops to buy horses while this window period. At the same time, it also returns cash. "Zhang Dexin also believes that although high -end train tours are relatively hot recently, this type of product is high and small, which is difficult to popularize. However, recently, the mid -to -high -end people who have been blocked abroad have indeed shown more demand in the market.

"In fact, the consumption capacity and demand of these people are always there. Tourism enterprises need to think about how to make the product more accurately match user needs. On the whole, the future requirements for tourism products will be higher than before the epidemic. In terms of interest and quality tone, there have been greater improvements than before. It also puts forward higher requirements for product design. "Zhang Dexin further explained.

Cheng Chaolong, chief researcher at the Tongcheng Tourism Research Institute, also introduced to Jimu Journalists that after entering June, the effective growth of the domestic economic steady growth was rapidly emerging. The traditional consumption hotspots of the summer market are also accelerating the return, especially the theme parks, night tour, and hydrophilic tourism, which are based on local consumption -based theme parks. Essence

"However, the recovery of the medium and long line travel will be a longer process, which will go through stage repeats. Outbound travel is not yet foreseeable to recover in the future." Cheng Chaolong said, "It is because of this, the epidemic situation Under the influence, residents' tourism consumption is completely focused on domestic, and the new consumption and new demand generated by this is promoting the rapid iteration of the supply side of the domestic tourism industry. Quality and long -tailization are the main features. Demand will promote the high -quality development of the domestic tourism industry into a new stage.

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