Global PC shipments fell 12.6%. Why don't you buy a computer?

Since entering the Internet era, the shipping volume of global computers has always been quite high, especially in the context of at home office and online school in recent years, computer sales have once again on a step. However, in the second quarter of this year this year The computer sales data are released. Many people are asking why everyone does not buy a computer?

1. Global PC shipments fell 12.6%?

According to interface news reports, the market research agency Gartner released the preliminary investigation results of global personal computer shipments in the second quarter of 2022.

According to Gartner's release data, global personal computer shipments in the second quarter of 2022 totaled 72 million units, a decrease of 12.6%from the second quarter of 2021. Gartner pointed out that this is also the largest decline in the nine years of the global personal computer market. Factors such as geopolitics, economic and supply chain challenges have affected various markets around the world.

In the second quarter of 2022, Lenovo, Hewlett -Packard, and Dell still occupied the top three positions in the global personal computer market, of which Lenovo ranked first with 24.8%of the market share, while HP and Dell accounted for 18.8%and 18.5%, respectively.

In addition, among the top six brands, shipments except Apple have declined in the second quarter of 2022. In the second quarter of 2022, Apple's shipments increased from 5.822 million in the same period last year to 6.365 million, an increase of 9.3%year -on -year. In the report, Gartner attributes it to the popularity of M1 devices.

According to Canalys's research report, in the second quarter of this year, due to the epidemic control measures, the production was interrupted, which had a significant impact on the PC market. It is the minimum sales since the first epidemic control in the first quarter of 2020. Data show that the number of notebooks in the second quarter decreased by 18.6%to 54.5 million units, and the shipping of desktop machines increased slightly by 0.6%to 15.6 million units.

Lenovo's global PC market ranks first, with shipments of 17.5 million units in the second quarter of this year, a decrease of 12%; Hewlett -Packard ranked second, with a total shipments of 13.5 million units decreased by 28%; Dell ranked third, with shipments of 13.2 million Taiwan and decreased 5%; Acer and ASUS ranked fourth and fifth, decreased by 19%and 5%, respectively.

In addition, due to the sharp decline in Chromebook shipments, HP fell 27.5%in the second quarter of 2022.

Dell's shipments have fallen year -on -year since the third quarter of 2020. Except for Latin America, shipments in all major regions have declined, and Dell achieved a 6.5% growth. Although the overall shipment decreased, Dell's market share increased by 1 percentage point compared to a year ago.

Faced with the impact of the current market changes, many people are asking why the entire market has declined. Don't everyone buy a computer?

2. Why don't you buy a computer anymore?

To be honest, many people will be strange to see that everyone does not buy a computer now. After all, the continuous growth of the computer has been for a while. Why does it suddenly occur at this time?

First of all, the problem of the current computer market is actually inseparable from market supply. Recently, the influence of the epidemic has actually been affected by the production and operation activities of each computer production enterprise itself. Among them, it must be said that China is of great significance to the production of computer production in the world.

As China is an important world factory in the world, our computer production capacity directly affects the supply of the computer industry. According to the analysis data of Canalys, due to the influence of the epidemic, especially the factories and port operations in Shanghai, Kunshan and other places in the Yangtze River Delta region, A certain degree of interruption directly brings the influence of the entire computer manufacturing industry, and a large number of well -known computer manufacturers orders have delayed a certain degree. Although the epidemic has been controlled in May, and the production of various places has gradually recovered, the impact on the industrial chain can not be eliminated in a short time, so the end result is insufficient.

This kind of lack of supply is actually not just the computer industry chain. The new energy vehicle industry chain and the mobile phone industry chain have more or less appearing. Therefore, from the perspective of market supply, the current market supply is insufficient. one.

Secondly, consumer demand is relatively sluggish. While we see a certain problem in the supply side, the relatively sluggishness of the consumer demand side is actually an important reason for the decline in sales of the computer market. This is because:

First, the increase in economic downward pressure has brought more cautious consumption psychology. Recently, countries around the world have more or less pressure on economic downward, and the inflation level of developed economies in Europe and the United States has continued to increase. Under such circumstances, it directly affects consumer consumption tendencies. Many consumers have held it. The ideas of the day are still very cautious about buying large items. Although the price of the computer has already declined well, most computers also need a lot of expenditures. Therefore, global consumers have adopted a very cautious attitude in buying computers.

The second is that the needs of the computer itself also have periodic characteristics. For most consumers, in fact, computer use has a relatively large periodic characteristics. With the development of the computer industry these years, most computers have already gained a certain degree of excess performance. In the context of 2020, most consumers purchased new computers for the needs of home office and home school. For computers, the purchasing at that time can actually meet the needs of the market. After the outbreak, there will inevitably be a certain demand to fade. At present, this is the case. Third, the computer demand of commercial enterprises is also declining. In addition to the C -terminal consumers that have been familiar with before, the computer demand of commercial enterprises is also an important component. However, due to the influence of economic pressure, the state of various companies is more or less cutting costs, which will inevitably lead to a computer. The decrease in the demand for high -priced hardware procurement will naturally affect the development of the computer market.

Therefore, from the perspective of short -term market supply and market demand, on the one hand, the supply is insufficient, and on the other hand, the market demand is not strong. The interaction between the two will inevitably lead to a decline in computer shipments.

Third, what should I think of the long -term development of the computer market? In the short term, the current insufficient supply demand is indeed the key to the computer market problem, but from the perspective of long -term market development, the computer market may still be different from:

First, the decline in long -term personal computer demand may be a normal phenomenon. At present, the demand for computers in the entire market is actually declining. This is because with the long -term development of smart terminals, computers are no longer the only Internet access device. For many developed economies, computers Habits still exist, but for many developing countries, the earliest terminals that everyone contacts the Internet is smartphones and smart tablets. The demand for computers will naturally decline.

Second, the long -term development of productivity tools must be a decline in computer consumption. As a kind of productive forces, computers are still impossible to be replaced by the market. Under such circumstances, because the computer is actually excessive procedure in productivity, especially with the development of computer technology, the computer replacement cycle is still In a stretch, the simplest example, as long as the Intel four -generation i5 processor produced in 2014 does not need much demand, it is only available for office access to the Internet. It can be seen that the computer is inadequate in the update speed.

Third, the demand for commercial computers may increase. Over the years, as more and more companies have begun to adopt the technical processing methods of Shangyun and a large number of enterprises have begun to digitize, but the business needs of computers are increasing, and this growth trend may continue.

Therefore, the long -term development of the computer market may be that the demand for personal computers has declined with the increase in enterprises' computer demand. In the end, what result may still be unknown.

The demand for computer has declined. Have you bought a computer recently? When did the computer you use?

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