Douyin takeaway is really here?Can you even take a takeaway even Douyin? Are you hungry?

In the Chinese takeaway market, the takeaway rivers and lakes have been silent for many years, and the market has basically been very stable. However, on this stable market, the takeaway stirrs have officially appeared. Douyin officially entered the takeaway market. Many people were asking Douyin to order takeaway. Are they hungry trembling?

1. Douyin takeaway really comes?

According to surging news reports, recently, at the homepage of some jitter restaurant shops, new features of "group purchase and distribution" appeared. After clicking and filling in the address, you can directly order the delivery.

The person in charge of the Douyin Life Service responded that the Douyin Life Service is carried out in some cities to help merchant recovery activities. Considering the actual needs of merchants and users, in order to better protect the user experience and help the economic recovery, the platform attempts to make part of the needs for partial needs The urgent merchant opens the delivery service of group purchase products, and the project is still in the exploration stage.

At present, this function is different from the common distribution methods such as Meituan and Hungry. Douyin has no own distribution team, so merchants still need to rely on other trilogy delivery.

As early as October last year, there was a news that Douyin would form a "heart takeaway" team, and then the information was denied by the person in charge of Douyin. It is reported that this is not the first time that Douyin has been exposed to the takeaway industry. Previously, the news that Douyin was about to enter the takeaway industry many times, but this information was officially denied by Douyin.

This time, Douyin's official launch of takeaway services also means that the company that sent a short video home is actively expanding its own industrial chain. The current takeaway industry has been occupied by the head platform. How to kill from the siege from the siege will be the issue that Douyin needs to be considered next. It is worth mentioning that some relevant persons said that Douyin's entry into the field of takeaway is likely to use takeaway as a springboard to gradually enter the field of localized service platforms to obtain more economic benefits.

2. How can Douyin order takeaway? How can it affect takeaway rivers and lakes?

We saw that Douyin began to officially enter the takeaway market, everyone has been talking about Douyin's test of water takeaway, and finally starts to come true. What should we think of Douyin's takeaway products? Even Douyin can order takeaway. What should the current takeaway platform think? Will there be a relatively large -scale shuffle in takeaway rivers and lakes?

First of all, what we see is that Douyin entered the takeaway market at this time, in fact, it is not surprising at all, because as early as October last year, Douyin actually had the news of taking takeaway. It has been rumored, but the market still believes that Douyin will be affected by the epidemic after entering the takeaway market. Douyin's takeaway business does not seem to be as fast as everyone thinks, but by July this year, Douyin's takeaway business has already been. Starting gradually appearing, this actually represents Douyin, but it has always been secretly layout. At present, when they can finally be piloted, this is why Douyin suddenly pays attention to everyone.

Secondly, for the current overall takeaway market, the core advantage of Douyin is that traffic as a company that starts with short videos, if it only relies on short videos, because this type of product is more of a market, relative to relative, relative For the relatively bland products, everyone is willing to spend more time and traffic on short videos, but if you want to monetize it through short video, it seems that there is no better choice except for live broadcasts, so we see that whether it is China, whether it is China’s, The short video platform is also a short video platform for overseas, and the diversified business development has become a common choice for everyone. Under such a background, the advantage of Douyin is to diversify the massive traffic accumulated in short videos to the takeaway market, so that you can have more market competitiveness.

However, Cheng Ye is also Xiao He, and Xiao He is defeated. Although Douyin has a good traffic advantage, the same problem is not small. This is because takeaway is actually an O2O business. For Douyin, the most lack of control is the control of offline distribution. Once there is a large market capacity problem, Douyin's takeaway business may have relatively large performance problems.

Third, for the current entire takeaway market, Douyin wants to completely subvert the tradition, and the takeaway companies we are familiar with may be relatively difficult. At least from now, we have no reason to judge the Douyin takeaway. develop. And we need to know that for the current entire takeaway market, the development of the market has actually entered a relatively mature stage. Everyone has also been familiar with a few takeaway platforms on the head. Most people also choose to point on the head platform. Takeaway, in such a big background, Douyin often needs a large amount of capital investment if you want to get a share in this market. From now on, Douyin does not have the market advantage in this area, so unless Douyin can sink down and bite your teeth to invest a lot of funds to expand the market, it is relatively comparison to completely shake the current market structure, it is relatively comparison difficult.

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