2022 China International Travel Fair | How to follow the road of transformation and upgrading of the cultural tourism industry in western Yunnan?

On July 15th, the third release of the 2022 China International Tourism Fair series of press conferences -Dali Prefecture, Lijiang City, Nujiang Prefecture, and Diqing Prefecture were released in the Kunming Haixuan Hall. Since the 18th National Congress of the Communist Party of China, Dali, Lijiang, Nujiang, and Diqing have given full play to the characteristics of nature, history, culture, and location, and continue to promote the transformation and upgrading of the cultural tourism industry. The "four beauty" western Yunnan is beautiful.

Dali: Promote the implementation of a large number of projects to help cultural tourism integrate new formats

It is understood that the Dali Bai Autonomous Prefecture has implemented more than 300 cultural tourism projects, and has completed a total of more than 20 billion yuan. OCT and other large cultural tourism companies have landed. Hilton, Dali International, Ingeg, and Palman and other high -end hotels have been completed and operated. The full coverage project of high -quality hotels has been steadily advanced, and 50 half -mountain hotels such as Mustea Yangshan and Xilinyuan have been built. A number of major projects such as the Dali International Resort Project of Yunnan and the International Holiday Project of Putud Futu landed on the ground. Travel integration new products and new formats have continued to emerge. All 21 scenic spots above 3A levels have been completed, and a group of smart projects in the province are promoted by the intelligent transformation of Erhai Ecological Corridor, Dali Cultural Tourism Resources Digital Twin Platform, and the Fantasy Realm of Erhai Sea Cruise and Dali Transformer Factory 2099 2099 2099 2099 2099 2099 2099 Night economic projects such as drone performance shows have been launched one after another.

"Focusing on the main line of the theme of the 20th National Congress of the Communist Party of China, Dali Prefecture will accelerate the launch of new and new products such as cultural heritage tourism, group building tour, food tour, ecological tourism, and build a group of wedding destinations, food and leisure Cultural tourism products such as blocks, cultural relics and scenic spots, research travel bases, etc., and make every effort to build a Dali International Introduction Tourism Demonstration Zone. "Said Lu Xujun, a member of the party group and deputy governor of the Dali Prefecture People's Government.

Lijiang: Informatization, digitalization take the road of smart tourism

Lijiang is famous for culture and is known for travel. Over the past three decades, Lijiang City has explored a road of integration and complementation of cultural tourism, which uses national culture to improve the quality of tourism.

With "a mobile phone tour Yunnan" as the core, Lijiang focuses on the six elements of "eating, living, traveling, traveling, purchasing, and entertainment" to build smart tourism, tourism integrity, new tourism marketing, fast disposal of complaints, global tourism development, new tourism, new tourism The six major ecological systems, effectively connect tourists' needs, merchant services with government supervision, and allow tourists to get a new tourism experience.

Xiao Jian, member of the Standing Committee of the Lijiang Municipal Party Committee of the Communist Party of China and deputy mayor of the Lijiang Municipal People's Government, introduced: All A -level scenic spots in the city are launched on the "One Mobile Game Yunnan" platform to fully realize online appointments. Sweep the code, smart toilets, and AI knowledge. A series of new tourism services such as face -brushing consumption, robot tour, and physical interaction were built in 193 smart parking lots. Lijiang Ancient City seized the opportunity of the "smart town" construction, based on the integration of digital technology and historical ancient city, completed 7 projects including 5G unmanned sightseeing vehicles, Ming Kitz Liang Stove and smart parking; , Integrated platform, intelligent application pattern.

Nujiang: Building a national tourist destinations for tourism results results

The Nujiang Lang Autonomous Prefecture places the development of tourism in a more preferred position to build a national wetland park, one national forest park, 1 Chinese beautiful leisure village, 2 most beautiful villages in China, 2 national red tourism classic scenic spots, and create 1 4A -level scenic spot, 8 3A -level scenic spots, 1 provincial -level night culture and tourism consumption gathering area, 1 provincial tourism town, 6 provincial tourism villages, 7 provincial beautiful villages, 39 provincial The first forest rural areas have the initial results of tourism in the whole region.

It is understood that in the first half of this year, the tourism economy of the Tourism of the Nujiang -Launan Autonomous Prefecture in Yunnan Province was steadily good, receiving a total of 3.9852 million domestic tourists, and the tourism revenue was 3.475 billion yuan. Completed 866 million yuan in tourism, an increase of 493.15%year -on -year.

In response to the upcoming 2022 China International Tourism Fair, the party secretary, director, and Chunxin of the Nujiang Prefecture Culture and Tourism Bureau, introduced a number of local enterprises and non -heritage groups to participate in the exhibition. And on -site literary exhibitions and cultural tourism promotion. At the same time, the unique image of the Nujiang Cultural Tourism theme image was set up, and the real world of Nujiang local traditional houses was restored. In addition, the two brothers Tsai Tsai, who will not be invited to the whole network not long ago, to interact with the audience. Through this series of arrangements, the audience can experience the enthusiasm and charm of Nu River up close.

Diqing: Plim the golden signboard to promote the high -quality development of local tourism

In response to the impact of the new crown pneumonia's epidemic, the Diqing Tibetan Autonomous Prefecture in Yunnan Province is focusing on cracking down on reality, continuously strengthening policy tilt, boosting corporate confidence, helping cultural tourism recovery, and brightening the famous gold signboard of "Shangri -La".

The Diqing Tibetan Autonomous Prefecture formulates and implement the three -year action plan for the promotion of high -quality tourism development, and carry out the shortcomings of scenic spots, hotel facilities, cultural tourism integration, innovation in tourism business, tourism market subject, extension of tourism value chain, smart tourism and tourism infrastructure supplement shortcomings , Top Ten Projects such as tourism promotion, brand brightening, and talent promoting travel, and promote the high -quality development of the cultural tourism industry.

In addition, Diqing Tibetan Autonomous Prefecture has focused on improving the tourism management service mechanism, improving the level of intelligent tourism in Diqing, continuously rectifying standardized tourism markets, creating an excellent tourism experience and business environment, and providing high -quality and efficient services for cultural tourism enterprises and tourists.(The picture comes from the Yunnan Provincial Department of Culture and Tourism)

Responsible editor: Gou Xiaoqing

- END -