Honor CEO: Camera co -branded is a gimmick?What's wrong with the glory of Lao Dongjia Huawei?

Recently, the major mobile phone giants have played a joint model, some co -branded with the giant Leica, some cooperated with Harzsu, and some of them are working with Zeiss. , Glory suddenly jumped out and said that the camera affects the joint name? This makes people feel a little bit confusing. After all, Huawei was the first to launch a camera joint.

1. Honor CEO: Camera co -branded is a gimmick?

Tech Planet July 14th news. According to Sina Technology, at the Honor CEO Zhao Ming at today's Honor Communication Conference, for the joint issue of mobile phone manufacturers in the image, he said that many partners have found the glory hope joint name, but they still have to find right. Increased consumer experience value. "A simple gimmick, to avoid short -termism. Others have it, I also have, there is no way to meet the needs of consumers. Innovation, experience and service, this is the most essential and core."

He believes that in the design of flagship machines, mobile phone manufacturers must have their own different places, and the most unique places must have their own logo. For example, the eye design of the muse on the Honor Magic series, Honor will adhere to its own identifying design.

It is worth mentioning that the news that Xiaomi announced with Leica to reach a global image strategic cooperation caused heated discussion among netizens. Lei Jun, the founder, chairman and CEO of Xiaomi Group, said: "Xiaomi and Leica agree with each other's pursuit and concepts, appreciate each other's advantages and industry influence. This cooperation will provide a strong help for Xiaomi's image strategy.

It should be known that the first domestic camera co -branded was the glory old Dongjia Huawei. As early as 2016, Huawei mobile phone ancestors began to cooperate with the old camera image manufacturer Leica, and jointly established the Max Rex imaging studio. It is intended to promote the comprehensive development of mobile phone image capabilities in more aspects.

Second, Honor should you even look at your old owner?

We see the Honor mobile phone, because of the same door with Huawei mobile phone division, many people think that the Honor mobile phone is another replica of Huawei mobile phone in the mobile phone market. The joint name is a gimmick, which makes it difficult for many people to understand. After all, the first one who plays the camera is Huawei mobile phone. What exactly does Glory want to do?

First of all, for the current entire mobile phone market, mobile phone companies' marketing layout in large -scale marketing is actually very normal. As an important marketing direction for mobile phone companies, cameras are things that most mobile phone companies want to do, so Under such a big background, how well you tell your camera function, it has almost become the common choice of most mobile phone companies, especially OPPO and vivo. These two companies often focus on the camera function, so in this situation In the following, in order to highlight the ability of their mobile phones to have professional cameras, many mobile phone companies often find some professional camera equipment manufacturers to jointly prove how good their products are in the world. How many professional cameras are not known, but many consumers still agree with this co -branded camera mode. Therefore direction.

Secondly, from the perspective of glory itself, Honor is indeed a small number of mobile phone manufacturers. It does not take this camera as its core. When choosing a market, I did not take this choice as the focus of its own business. After all, for the current glory, how to further expand its market share and let yourself realize the previous development level. It is what Glory wants to do most, so for the current glory, it is neither necessary nor the energy to make an article on the so -called mobile phone camera, so we see that the glory is still in a choice of its own strategy, and it is not very important to see much. The state of the mobile phone camera.

Third, from the perspective of long -term market development, the current statement of Honor can only represent a short -term development direction of glory. In fact, it also represents the current glory and the previous Huawei no longer the family. The strategies and interests of the two are no longer the same. It is completely distinguished from Huawei to let him go out of Huawei's shadow, which is also a market choice made by Honor. Therefore, we can say that the argument of glory is actually more inclined to say that this is a market strategy. As for whether the glory will adopt similar marketing methods in the future, it is actually possible.

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