In 2022, Xiantao Season of Pinggu District launched the top ten channels to help Da Tao Guanxi, fresh and direct

The peach incense is new in the summer, and the fresh peach season in Pinggu in Beijing is on schedule. On July 15th, the Xian Tao season in Pinggu District, Taozuka, was officially launched in 2022. The reporter was informed that this year, Pinggu District focused on 11 main peaches main production towns and 111 main villages, unblocked the "top ten sales channels", improved the "eight service guarantees", helped and drive the sales of Da Tao, accurately realized Da Tao Gai Guanxi to the evening, and to the end of the day to the evening to the evening. Fresh and straight.

Photo by Ma Pingchuan at the launching ceremony site

"This year's fresh peach season, Pinggu District focuses on the" Takahamoshang "Pinggu Development goal, take Da Tao sales as an opportunity to comprehensively enhance the influence and market competitiveness of the Pinggu Da Tao brand." The relevant person in charge of Pinggu District introduced that in order to fully guarantee the sales of Da Tao, Pinggu District improves services from eight aspects of epidemic prevention, propaganda, brand, business, policy, finance, transportation, and consumer monitoring.

Photo by Ma Pingchuan, Da Tao Experience Taste District

The person in charge introduced that Pinggu District adhered to market -oriented, government -enterprise linkage, and ten major sales channels such as "e -commerce online", expanding the docking of commercial supermarkets, promoting the direct supply of the community, and driving social forces. , Build a three -dimensional, diversified peach marketing network. For example, in addition to offline merchants, communities, picking and other sales channels, Pinggu District is also equipped with the "Internet+Big Peach" project, e -commerce live broadcast, peach farmers WeChat picking up sale, real -world showing the process of peach farmers picking boxes, connecting SF, and connecting SF, JD.com, postal and other logistics companies have accelerated and reduced fees, and the Pinggu Da Tao Gaijizhi is accurately realized.

Photo by Ma Pingchuan by the signing ceremony

At the press conference, the relevant person in charge of the Pinggu District Commerce Bureau issued Da Tao sales measures and helped Da Tao sales volunteer recruitment order. Pinggu District E -commerce Center issued an initiative of integrity sales. "Malacca, more than 1,500 acres of standardized plantations of more than 100 farmers in Xiying Village, Yantou Town, will stabilize Pingua Da Tao to Hema. Xiang Huangmei, vice president of Alibaba Group, introduced that the full -chain system of "Research and Marketing" of Da Tao "Research and Marketing", Alibaba not only helps villagers to create smart orchards on the planting side, but also expand the digital sales model and help villagers truly become digital fruit farmers. "For example We launched the digital talent training plan and trained a group of people who understand e -commerce operations and live broadcasts through the accompanying counseling of handle. At present, more than a thousand people have been trained. Sales skills can take root in Pinggu. "

In addition, Pinggu suffered hail in June this year, and the orchard was affected. The peaches that are still strongly growing in hail are called "hail strong" by peach farmers. Although they are not so beautiful, they are not affected at all, and they are still overflowing with peach fragrance. At present, 43 stores in Hema offline in Beijing all have the production and marketing area of ​​"hail hurting peaches". Welcome Beijing citizens to buy. (Ma Chengyuan)

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