Japanese media: Japanese companies salivated the Chinese e -commerce live market, but there is some concerns

Japan's current affairs news agency reported on June 14 that the original topic: Japanese companies' live broadcast business of China: I want to enter the live broadcast of China, but some Japanese companies that are concerned or want to conduct live broadcast business for Chinese consumer groups have been conducted a questionnaire survey. In response to the question of "whether or interested in using live broadcast methods to carry out the business of China", 56.2%of companies said "very interested and considered", 23.6%"is currently being promoted", 20.2%indicates that "in the past used live broadcast development in the past China business is not now. " It can be seen that the development prospects of (Japanese enterprises in China) live broadcast are considerable.

When asked why he was still considering, the most “58.2%) companies that said“ no confidence in using live broadcasts ”, followed by“ no self -confidence entered the Chinese market (without experience) (51.9%) ”,“ Can't find it? To an anchor for China (23.6%). Many Japanese companies have stated that they are very interested in using live broadcast methods, but it is difficult to take this step. When asked about the problems that possible cross -border business, the most (40.8%) companies were worried about the "methods and means of sending goods to China", followed by "settlement currency problem (30.0%)", "inventory management (28.8%) ) "" After -sales (including complaint response, etc.) (27.5%) "" staff who may need Chinese (21.7%) "," Whether the Japanese brand needs to make Japan (16.3%) "," the cost of hiring anchors (9.6%) "Wait.

Among the Japanese companies that are considering live broadcasting in China or are undergoing live broadcasts, they account for 40 % of their own food and clothing fields, and more than 20 % of the makeup industry. In the past, companies that have used live broadcasts to China but do not have nowhere to be asked why they are not doing live broadcasts, and they answered the most (27.7%) companies that "have gaps between Japan and China" (27.7%).

So, what do you need to pay attention to using live broadcast methods? Japanese products are very popular in China, but the price is high. It is necessary to consider reducing costs. It also needs to investigate the positioning of our products in China. After all, there are many differences in Japan and China. Only the gimmicks of "made in Japan" are unreasonable to enter the Chinese market.

Different from the TV shopping that needs huge advertising fees, the live broadcast only requires a small amount of photography equipment and a good network environment, and the investment is low. And live broadcasts have long been popularized in China, especially for Japanese companies in the food and clothing industry, to develop the Chinese market, they must work on live broadcasts. The Japanese companies interviewed generally believe that although the use of live broadcast means is not difficult to carry out business in China, the development of the live broadcast economy is still worth looking forward to. (Strict translation)

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