Fashion is not afraid of the hot nationwide buyers to pour into Hangzhou's ordering meeting

Zhejiang News Client reporter Tang Junzhang Photography Zhou Yi Correspondent Ying Tao Intern Zhong Jialu Dong still

In the hot summer, Hangzhou is not only the weather, but also the industry. The clothing industry is one of them.

On the morning of July 15th, more than a thousand buyers from all over the country gathered in Yishang Town in Linping District, Hangzhou. Here, a 2022 winter joint order entitled "Seeing New Sound" kicked off.

At 10 am, the reporter came to Yishang Town. Entering the venue with the main tone of green, I suddenly felt the power of "life":

In front of the registry, the buyer who had just arrived was lining up to collect the documents; the small round table next to him was sitting on the buyer and exhibitors who were talking about; almost every booth was full of people ...

At the 02 booth next to the entrance, Zhang Wencheng, the person in charge of Hangzhou Yicheng Clothing Co., Ltd., kept talking to the buyers who came in, introduced the styles, materials, and craftsmanship of their own clothes, and greeted the models to try on the scene.

"I am a down jacket, all of which are designed, developed, and produced by the company." Take advantage of the gap, he science to reporters: Although it is still summer, the clothing industry needs to be delivered, so summer ordering will be displayed in winter.

Looking at the buyers who kept entering the venue, he sighed again and again: "It feels like today's people will be much more than the first day of the last order. The entire industry is slowly recovering and getting better.

This order is actually the "second episode" of Yishang Town's joint clothing ordering meeting this year. As the "first episode" autumn and winter ordering meeting, from May 27th to 31st this year. Zhang Wencheng also participated.

The epidemic since this year has a great impact on the traditional clothing industry in Hangzhou: the poor logistics causes the clothes to be unable to get out, and the restrictions on the flow of personnel will cause customers to inspect on the spot. Mowing

In mid -to -late May, the Hangzhou epidemic continued to improve, allowing the organizational order would have conditions. Together with the "Yishu Collection" of Yishang Town and Clothing Exhibition Enterprise, 50 local and surrounding clothing companies in Hangzhou and surrounding clothing were selected, and more than 1,000 groups of buyers and merchants in the country were invited to watch the exhibition.

From the perspective of the industry, the scale of that ordering can only be considered small, but the total number of transactions reached on the scene was more than 600,000, and the total order amount exceeded 100 million yuan. In the clothing industry, the orders of buyers' orders at the site of the ordering meeting are often small orders within 100; after establishing a contact, the number of orders will be placed after the company and factories. Even a hundred times.

Zhang Wen achieved an example: a Xiamen customer set up 100 clothes on the spot, and 5,000 pieces of clothes were set directly after coming to the company to investigate. More importantly, through the last ordering meeting, he reached cooperation with more than 60 groups of customers, "basically new customers." This made his company's autumn costume sales exceeded 5 million yuan, and the order volume increased by nearly 50%year -on -year.

Answers to the maintenance of the woolen coat, Liao Maodong, the person in charge, is also full of confidence, constantly adding the WeChat of buyers and merchants. He is the "champion" of the on -site sales of the May and winter order.

"From the last ordering meeting, we have obtained the latest market demand in advance. In the middle and a half months, we have developed more than 100 autumn and winter styles. This order, I have selected more than 60 models to bring it. Confidence is better! "It turned out that after Liao Maodong returned, he carefully analyzed the hot -selling style of the last ordering meeting and found that the" light national style "was very popular.

Entering his exhibition area, the reporter saw a lot of "light national style" design small details on the coat, such as the plate buckle and slanting design commonly used in Chinese clothing.

The entire ordering meeting was not large. Due to the large and thick winter clothing and the restrictions on the venue, the exhibitors have also reduced from 50 to 43 this time. But in a limited space, 43 exhibitors show the "best state" to the buyers as much as possible-

"Liangzi Yi", which mainly focuses on cashmere and camel velvet products, has a cooperation intention to cooperate with about 50 merchants in the morning; "Kaihe" from Jiaxing Puyuan has brought most of the latest products; In the morning, there were about 100,000 yuan in order ...

The exhibitors are full of energy, and the buyers are also enthusiastic. According to data from the organizer of the ordering meeting, more than 1,400 buyers and merchants have signed up for this order. "The industry is recovering, business is getting better, and I hope that the industry will always be vibrant." Said merchants from Fujian, specializing in women's physical stores.

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