Deepen exchanges and strengthen cooperation to promote brand innovation and development of China Food News Agency and China Advertising Master Association to reach strategic cooperation

The strategic cooperation signing ceremony of the China Food News Agency and the China Advertising Master Association was held in Beijing a few days ago. Huang Guosheng, president of the China Food News Agency, and Yang Hanping, president of the Chinese Advertising Association, attended the signing ceremony.

The agreement stipulates that the China Food News Agency and the China Advertiser Association establish a strategic partnership. The two parties will aim at the implementation of the strategic implementation of the national brand. Based on their own industry accumulation and advantageous resources, they will establish strategic partnerships in the field of brand building, marketing, and brand value evaluation in the food industry.

President Huang Guosheng said that China Food News, as a professional media that has long been deeply cultivated in the food industry for a long time, has made a lot of change in content production, multi -end distribution, and industry services in recent years. At the same time, on the basis of running the paper media, the Chinese Food News keeps advancing with the times and solidly promotes the construction of new media. China Food News Network, China Food News Client, WeChat public account, official Weibo, etc. have obtained "Internet news information "Service License", the industry's influence has been further improved. At present, the spread of the new crown epidemic has deeply affected all walks of life, such as the consumption model of the catering industry, the development of immunity products for nutritional and healthy industries, etc., which brings new inspiration to corporate brand building and marketing, and put forward new topics. It is hoped that the strategic cooperation with the China Admiral Association can jointly help the improvement of corporate brand building capabilities and help companies create influential brands.

President Yang Hanping said that the China Advertising Master Association, as a national first -level association, played the role of bridge bonds between the government and the enterprise. , Help advertiser's enterprise improve the brand building capacity and marketing level, safeguard the legitimate rights and interests of advertisers, carry out industry self -discipline, and promote the healthy and orderly development of my country's advertising industry. The China Advertiser Association is also the only national legal representative of the China Admiral Federation of China. It is hoped that it will help Chinese food companies to help Chinese food companies occupy a place in the new round of economic globalization.

According to the agreement, the two parties will recently carry out the "Global Chief Marketing Officer (China)" food industry candidate selection event in the near future. At the same time, the two parties will establish a joint business mechanism to clearly designate the responsibility of special personnel, and jointly promote the continuous deepening of strategic cooperation content. (Reporter Wang Han)

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