Submit the application for listing of Hong Kong stocks from SOUL, look at the way of making money behind the "social Yuan universe"

"China Economic Weekly" reporter Sun Xiaomeng

Affected by multiple factors such as the epidemic, the employment situation this year is severe and complicated.

According to the data released by the National Bureau of Statistics, in June, the urban youth unemployment rate in the ages of 16-24 was 19.3%, which was at a high level since this year. Most of the young job applicants in my country are composed of fresh graduates in colleges and universities, and this year's fresh graduates have exceeded 10 million.

How to alleviate this situation? The "Notice on Further Doing a Better Employment and Entrepreneurship Work on University Graduates and other young graduates" released on May 13 shows: "Support college graduates to play professional director to engage in flexible employment."

At present, my country's flexible employment personnel have reached 200 million, an increase of nearly three times from 2020. Flexible employment has become an important employment form in the Chinese labor market.

Dr. Zhu Keli, the founding dean of the National Research Institute and chief researcher of the New Economic Think Tank, believes that the improvement of the employment rate of youth in my country needs to do everything possible to expand the employment options of young job applicants, especially fresh graduates, including promoting the healthy development of the digital economy and platform economy and the healthy development of the platform. Drive more employment, while supporting independent entrepreneurship and flexible employment with greater efforts.

It can be said that in terms of steady growth, employment, and protection of the people's livelihood, the digital economy and platform economy are expected to play a greater role.

And this is confirmed in the social Yuan universe. Here, a group of young users have been active, and many new formats have been produced. New employment opportunities such as face masters and cloud weddings are emerging. The social Yuan universe has cultivated fertile soil for the new profession, and also conforms to the longing of its young user group for flexible employment, and provides a new choice for the employment environment of the entire society.

Soul squeeze face function. Photo source: SOUL Hong Kong Stocks Prospectus

How can young people support themselves by "pinching their faces"?

On June 30, Soul, known as the "first share of the social Yuan universe", officially submitted a prospectus to the Hong Kong Stock Exchange. The data disclosed showed that Soul reached 31.6 million monthly active users in 2021, an increase of 51.6% year -on -year The average number of live users was 9.3 million, a year -on -year increase of 55.8%.

Seven small packages of the current graduates of 2021 are one of the massive users of Soul. She is currently engaged in the "squeezer" on Soul.

The seven small bags born in 1999 are from Guangzhou and are fresh graduates in 2021. Affected by the epidemic, the employment situation of fresh graduates in recent years is relatively severe, but the seven small bags have said that their employment is "smooth".

As a student of tourism management, the seven -bag graduation is catching up with the epidemic, the tourism industry is sluggish, and it is not easy to find a job. In terms of personality, Qixiao also feels that he is not suitable for the tourism industry.

From the perspective of Qixiao Bao, starting to pinch his face is just out of the way to look at the good look and embark on a full -time pinch, which is purely coincidental. She believes that there is no threshold for squeezers, and it is fast to get started. "The difficulty is creativity and inspiration."

"Being a face master not only has aesthetic requirements, but also has enthusiasm for creation. My girlfriend has also tried to be a facemelist. At first, she also showed a strong interest, but she gave up after trying it for a while. "she says.

In June 2021, Soul launched the "Personal Mall" function. The platform invited the facemers to settle in the "Personal Mall". The squeezer could put his avatar works on the mall and obtained the corresponding division. The number of squeezers who currently settled in has reached 80.

"Face masters rely on their own works to achieve the income division. If the sales of the avatar are very good, the sales volume is very high, there is no big problem with the face -to -face pinch." Seven small bags can now rely on the face of the face master. When supporting yourself, when the income is the highest, the monthly income exceeds 40,000.

Similar to the seven small bags, when the young people in the town became a squeezing master, they were also in the trough of their lives. Ze Bai said that "his feelings and careers were hit at that time, and he was at home."

Ze Bai has the experience of manual work, but when he starts to pinch his avatar, he finds that he is not as simple as he imagined. "How to put the props in the right position and how to pinch out the good avatars, it really takes a lot of time and energy." In order to create a satisfactory work, Ze Bai squeezed his face for three days.

For Ze Bai, in addition to the sense of accomplishment after the creation, more sense of gain comes from pinching his face to let him know a lot of like -minded friends. They often hold the theme pinching contests in the "group chat party" of the platform, such as pinching some animal themes, creating the theme avatars according to the respective ideas and understanding of everyone, then replacing the avatars, and then modifying and communicating, letting their works be on their works in The communication is more perfect.

When the income was the most, Ze Bai made more than 50,000 a month. Ze Bai used this money to build a sunny flower room and pet room for pets and plants in his courtyard, and lived a longing life.

Dr. Zhukel believes that the new employment not only allows the employment market to expand the water storage pool, enables the employment choices of workers, and allows low -income and special groups to get more employment opportunities, expanding space for enterprises to reduce efficiency and increase efficiency. Take the "face squeezer" as an example. This is a new profession that uses digital tools to create value in the social Yuan universe. Its future prospects have a certain imagination space. However, as a new thing, there are still many troubles in this new career growth process. In terms of the development prospects of the new occupation, the methods of reform need to be used to use the methods of marketization and rule of law. They are in order to guide and follow the trend, and plant the development of new occupations and new employment.

How to "make money" in the universe world in the universe in the universe world of rich 3D pinching faces

Behind the promotion of employment, the new business is a new consumer demand.

Taking SOUL as an example, because the APP does not support the fax avatar, users need to use virtual avatars as their own identity certificate, which is also considered by the industry to be a "pass" to enter the Yuan universe. As a result, in the Yuan universe world, the demand for new avatar consumption was born. The platform also provides a special face pinching tool for this, including creative materials including facial features and headdress.

Why are young people willing to pay for virtual avatars? Seven small bags said: "In the eyes of young people, the avatar is not just a picture. Others will judge what kind of person you are based on your avatar. 'Although there is no high and low aesthetics, but there is differences', I can use the virtual avatar to reflect my Aesthetic and personality, convey the information I want to convey, and attract people who can appreciate the personality I conveyed. "

Dr. Zhu Keli believes that in recent years, with the extensive application of new technologies such as the Internet, the emergence of new formats such as platform economy, and the supply and demand of new consumer markets is two prosperous supply and demand and give birth to a large number of new positions. The employment model has driven the scale of new occupations, especially the service industry, and the proportion of new careers in the service industry has continued to rise, which has a profound impact on the labor market and employment structure.

At the same time, he believes that new occupations have also inject new kinetic energy into new consumption. Because the new professional is the younger generation, it has a relatively advanced consumption awareness and a preference for new consumption methods.

Behind the emergence of new occupations, young people's diversified value identity and pursuit

Behind the new occupation and new employment also shows the new value identity and pursuit of young people.

The social universe has attracted a large number of users. Behind data, young people meet, gather, communicate, feel warmth, and enhance the happiness of life because of interest.

On May 19, 2022, a special virtual wedding was performed on Soul. Xiao Wu and Xiao Zhang, the new couple, just entered the wedding page and were wished to swipe the screen by the overwhelming netizens.

Platform data shows that more than 35,000 platform users have witnessed the "cloud wedding" that night, and 12,000 people participated in the comments and sent blessings. In addition to Xiao Wu and Xiao Zhang, there are also three new couples participating in this "collective cloud wedding". In addition to exclusive avatars and scenes, this wedding also arranges online welcome, talk show performances, "cloud throws" bouquets and other links. Essence

I don't care much about the material factors such as Cai Li, car, and house, but to prepare a fun and fun "cloud wedding". According to the incomplete statistics of Soul, there are about 5,000 young couples who have known each other on the platform and participated in the cloud wedding event. Earlier, the "Report on the Wedding and Education of Chinese University Students" released by Renmin University of China pointed out that in the eyes of contemporary Chinese college students, the value foundation of marriage and fertility has changed. "They no longer think that marriage and childbirth are guaranteed to obtain. The meaning and value of individuals. "

Some people choose to be "Cloud Wedding Division". Director's major is studying at this part -time job. Due to the strong business ability, many newcomers chose Xiaoyi to help themselves to host the wedding.

Cloud wedding romantic scene

Not only is the concept of marriage and childbearing, but the pursuit of meaning and value of contemporary young people is reflected in all aspects, and the platform provides them with a stress -free expression and real "social Yuan universe". Among them, there are many special "workplace people". They are used to sharing real daily life, so that more young people can see the multi -faceted value of life.

Earlier, the platform had launched a story column of "Soul, seeing 101 occupations". Among them, a user named@其 其 will share his daily life on the platform every day. Training, police, explosion, collapse, a plump image of a firefighter, gradually clearer in his daily update. @I do n’t know when it will come. "

@'S sharing moment

There are also many young firefighters who are the same as Uncle@还. In addition to firefighters, some people are photographers on the platform, some people are handbook masters, and some are high -quality handicrafts.

The in -depth relationship and sharing of interests and sharing of interests have also expanded the communication dimension of contemporary young people, providing more lively and positive references for their growth, and went to a warm and healing "third space" to enhance their A sense of happiness and belonging. SOUL prospectus shows that in 2021, 59.4%of Soul's users are high -living users (at least 15 days per month), and the average daily use of daily use users is 45.3 minutes.

User recognition high -stick and high -interact platforms bring new formats, generate new professional spaces, and form a virtuous circle. According to SOUL, it may open more personalized creative scenarios and tools, including the Yuan Society architects and the Yuan universe designer, which may have new space for development, and will be born more new occupations. With the continuous construction of the social Yuan universe, it will also provide more possibilities for the development of society.

Under the new situation, the digital economy platform is promising.

Responsible editor | Guo Yiyao

- END -