Tourism | When traveling and leisure borders fade, how do you do special tourism products?

The epidemic in 2020 caused the tourism industry to withstand a heavy blow, and the repeated epidemic also increased the difficulty of the tourism industry. The situation of "one -footed accelerator, one -foot brake" has made tourists miserable, but now I look back and find new market demand in the uncertain market environment, enhance anti -risk capabilities, find new development paths, and find new development paths. It is the most important harvest of tourism companies in the past two years.

Dai Bin, the dean of the China Tourism Research Institute, has mentioned many times that according to the logic of "tourists define tourism, not the tourism definition of tourists", the travel of hundreds of millions of people and the consumption growth from this is the tourism industry. Innovative development is the most solid market foundation. Judging from the tourism economic trend and tourism market data in the past two years, the epidemic has not stopped the people's longing for a better life and tourism and leisure. While the local governments are required to take prevention and control measures, urban and rural residents follow the principle of "limited, appointment, and peaks", and seize everything that can be used to leisure and travel. If you ca n’t go abroad, you can travel in the country. When you travel across the province, you will break the province, surrounding tourism, and local leisure. When the tourist attractions and resorts were closed, they went to urban parks, country parks, mountains and rivers, valleys, grasslands, and forests.

Lei Haisu, Secretary of the Party Committee, Chairman, and General Manager of China Travel Travel Party Committee, believes that the current new movement of tourism development has continued to gather, new tourism formats continue to germinate, and the deep integration trend of tourism and other industries has become increasingly significant. It is the responsibility of tourism companies to meet the special tourism routes and travel products that meet the needs of the public, and to cultivate new consumption growth points. It is the responsibility of making consumers feel and experience travel.

Lei Haisu, Secretary of the Party Committee, Chairman and General Manager of China Travel Travel Party Committee

On June 27, the State Council's "New Coronary Virus Pneumonic Pneumonia Prevention Plan (Ninth Edition)" formed by the comprehensive group of the State Council's integrated group organized by the State Council was officially released, emphasizing that it is necessary to improve the sensitivity of monitoring and early warning, in the shortest time, The minimum cost controls the epidemic to the minimum range, and the maximum overall planning of the epidemic prevention and control and the development of economic and social development. On June 29, the website of the Ministry of Industry and Information Technology released the news that in order to facilitate the travel of the majority of users, the "Star Number" label of the communication card card was canceled.

The introduction of the New Deal has caused a wave of climax this year's summer tourism market. It was learned from the summer product promotion conference organized by China Tourism Group Travel Service Co., Ltd. (hereinafter referred to as "China Travel") on July 14 that this year's summer tourism products covered the category of parent -child tourism, customized tourism, research travel, etc. Detailed explanations of certification services, outdoor sports experience, and tourism cultural exchanges and other contents are designed to advocate the concept of life with harmony with nature and accompany them with goodness, stimulate the potential of summer tourism consumption, and contribute to the recovery of tourism consumption.

It is reported that facing the summer tourism market, China Travel Travel revolves around ruins park, forest park, museum, science and technology museum and other public cultural facilities to promote the steadily improvement of parent -child tourism, research tours, custom touring, and traveling in China in China. Forging high -quality service teams in popular tourist destinations such as Yunnan, Jiangsu, Guangdong, Hainan, etc., and continuously improve the product system. In addition, based on industrial integration and development, deepen the connotation of traditional Chinese culture, protect the inheritance of non -heritage handicrafts, and allow the "non -heritage on the fingertips" to achieve innovative development in cultural tourism fusion products; explore the aerospace tourism market, focus The integration of tourism formats has launched customized tourism products such as aerospace research camps; at the promotion meeting, China Travel also explained the exit visa products and notarization consular certification products and business advantages for consumers with outbound needs.

The summer products launched by China Travel Travel this time starting from the current travel needs of tourists, combining the ability of enterprises to integrate resources, not only satisfying the consumption interest of the public, such as the development and content of camping property products, but also on this basis. Cross -border cooperation allows tourists to experience the joy of camping at the tent of the Chaoyang Park, but also experience custom services in the camping site in the Huabin Golf Course; seize the hotspot of the current sports tourism, go to the Shangri -La Experience Collection Tourism and Tourism The combination of professional mountain tourism projects, play water in Sanya, go to Zhongwei Shapotou to the tent hotel to watch the starry sky at night, which greatly enriches the market supply.

In recent years, the consumption habits of tourists have changed quietly. The choice and travel plan of destinations have become blurred, the boundaries between tourism and leisure have disappeared, and consumer behavior has gradually merged. Online travelers, travel notes sharing and social platform interaction are subtly influencing the choice of tourists. As a tourism practitioner, on the one hand, we must continue to focus on consumer needs, adhere to innovation -driven, effectively improve product research and development, channel construction and marketing capabilities, coordinate the promotion of resource integration and industrial collaboration, and provide more interesting and participation for the tourism market. High -quality tourism products; on the other hand, it is also necessary to be both producers of content, advocates of lifestyle, and providers of offline services to create a closed loop from grass to grass to better satisfy consumers Permissions for a better life.

Editor: Yuan Ming

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