Binzhou Zhanhua: "Bridge" in Longgang, Small and Medium and Micro Enterprises "goes to the sea"

There is a "Dragon Workshop" in Fuyuan Street, Zhanhua District, Binzhou City, but it is called "workshop" but does not produce products. In the first half of this year, the foreign trade import and export volume reached more than 45 million US dollars. Why?

It turned out that this "workshop" was the first "Belt and Road" cross -border e -commerce industrial park in Binzhou -Dalongwang Group Dragon Workshop (Zhanhua) cross -border e -commerce industrial park (hereinafter referred to as Zhanhua Dragon Workshop).

Since June 7 last year, 45 cross -border e -commerce companies have settled in, and most of them are small and medium -sized enterprises. Under the empowerment of the platform, channels, operations, operations, and corporate foreign trade comprehensive service business, even if facing severe international situations and epidemics, these companies are still against the trend, and their monthly performance flushes. Open the market.

The sky will really "drop the pie"

In the past few days, the Erruida (Weifang) Clothing Co., Ltd., located in the Weifang Comprehensive Free Trade Zone, is particularly busy. "Da Da Da", the sound of the machine's running seemed to be playing the "War Song". Dozens of workers stopped on the production line, and worked overtime and rushed the latest batch of clothing products to be sent to Dubai.

The founder of the company Xia Shichun was one after another. Although busy, what was revealed in the tone was joy: "Xiao Liu, what do you do with the customer? Are you ready?" The head is Liu Tao, the head of Runjie Foreign Trade Co., Ltd., who is stationed in Zhanhua Dragons.

But just a few months ago, Xia Shichun was not such a state. Affected by the epidemic, he has been worried about the loss of orders. "Don't say that small and medium -sized enterprises like us, some large companies are worrying about their livelihoods." The emergence of Zhanhua Dragon Workshop brings a "strong heart" to this 8 -year -old clothing company.

The Zhanhua Dragon Factory is a cross -border e -commerce platform established by the People's Government of Chongqing Dalong.com and Binzhou Zhanhua District. Famous employees have laid tens of thousands of channels in 32 countries around the world, and have become resources that every subsidiary can share together, and the successful market transformation in Zhanhua Long Factory has been transformed.

"In February this year, our Overseas Channel Department received a foreign clothing order from Dalong.com Group. After learning about this information, we started looking for suitable clothing manufacturers in China. ) Clothing Co., Ltd. is more suitable, and I have carried out docking with President Xia. "

"It's really a timely rain. I didn't expect that the sky would really 'fall off the pie"! "Xia Shichun said that with the development of the enterprise, they realized that it is an inevitable trend to broaden overseas markets.

"In the past two years, we have been thinking about how to open up overseas markets, but the reality in front of us is that the company is not large enough, limited capacity, and its popularity is not high enough. Compared with those well -known brands, there is really a gap. Provide us with a brand new path. With Dalong.com, we have a 'knock on the stepping tiles. Only' break zero ', will we have the opportunity to slowly get stable foreign cooperative relationships. We have the confidence that there will be more in the future. The more foreign friends put on Made in China! "Xia Shichun said.

Remove the middlemen, small and medium -sized enterprises "go straight to sea"

The core of the Internet economy is the interoperability and sharing of information. According to Su Qiang, Errida's foreign trade orders come from the cross -border trade platform of Dalong.com. After many upgrades, the platform has developed into an online and offline foreign trade export e -commerce channel- "channel communication" Essence

"Channel" has set up a platform for domestic SMEs. Products can directly set up shelves of Shanghai foreign distributors to achieve direct docking between small and medium -sized buyers around the world and Chinese manufacturers. After the three parties reached the intention of cooperation, after a series of negotiations, the Ai Ruida (Weifang) Clothing Co., Ltd. decided to set up Binzhou Zhanhua District Runjie Foreign Trade Co., Ltd.

Construction shared and win -win. Small and medium -sized enterprises have increased sales and their profits have expanded; Longgang Estate enjoys policy subsidies for government investment promotion; foreign distributors earn wholesale retail profits; foreign customers buy cheap and good Chinese products, and they have benefited from many parties.

Moreover, as the "matchmaker" in this cross -border trade, not only the order is provided by Zhanhua Dragon Workshop, but also provides a mature cross -border trade one -stop service for both parties.

"SMEs do not have specialized foreign trade personnel. They have a black eye, customs declaration, logistics, foreign exchange settlement, and tax refund, and then the obstacles in language communication. In these aspects, Longgang provides us with nanny -type services. "Runjie Foreign Trade Co., Ltd. Liu Tao told reporters.

Behind the one -stop service is based on the Dalongwang Group of the Dragon Gongfang parent company. In the era of digital economy, facing a new international trade pattern, the architecture and system of digital technology based on 5G, big data, cloud computing is built. According to Su Qiang, Dalong.com currently builds a "one offline center" (Longgang Estate Digital Trade Industry Service Center)+"Two Big Data Platforms" (Longxintong-Channel and Big Data Assistance Credit Platform+Network Trade-Online Industry Band Digital Trade Industry Services Comprehensive Services Platform) is the core cross-border digital trade industry service system. "Relying on Dalong.com as the support, it can provide all -round foreign trade services such as financial, channels, operations, and overall services in the enterprises."

With the rapid landing of the first $ 250,000 order, the cooperative relationship between Alruida and foreign merchants has gradually stabilized. As of June, the export quota has achieved $ 2.45 million.

Output business services more output how to do cross -border business concepts

In the interview, the most deepest feeling of letting reporters feel is that the Zhanhua Dragon Factory does not provide simplicity of business services, but more concepts and models in output.

"Hanna, can you hear the connection? Winter jujube experts on our side are ready."

"Yes, ready, can you see it on your screen?" On the display, the German channel vendor Hanna's picture was clear and smooth.

On the afternoon of July 8th, the Digital Internet Trade Association of Zhanhua Dragon Workpan was held in Germany. Relevant personnel of the three -party enterprises settled in turn, and cross -border e -commerce overseas dipping winter jujube procurement activities began.

Facing the continuous changes in the international situation and the impact of the epidemic, Zhanhua Long Factory actively uses the Internet as a support to carry out overseas order inquiry activities in various fields at home and abroad through the new form of "Internet Trade Club", which not only allows overseas overseas to overseas Merchants can learn about relevant domestic products and advantages in time, and provide domestic companies with an opportunity to communicate directly with overseas merchants.

"First of all, the guests from Germany are welcome to thank the staff of Zhanhua Long Workshop. I will introduce you from the four aspects of the introduction, legends, development and achievement of Zhanhua winter jujube ..." In front of the camera, the deputy deputy of the Zhanhua Dongzao Industry Development Center Director Zhang Junli talked hard, and led the merchant to visit the Zhanhua Ten Thousand acres of jujube gardens online, introducing the growth environment and growth of the winter jujube, so that the merchants can more intuitively understand the quality characteristics of Zhanhua winter jujube.

Different from the previous promotion, in the special promotion of the German jujube in this time, local companies focused on introducing the brand of Zhanhua Dongzao, and this was the intention to guide the staff of Zhanhua Dragon Workshop.

Benefiting from the continuous national policy support and the continuous improvement of digitalization, many domestic cross -border e -commerce companies have begun to take shape, but the brand value is not high and profit pressure is becoming an obstacle to the further development of some enterprises. "How to build the core competitiveness of products and brands is a matter of particular concern to the platform." Feng Jianfeng, chairman of Dalongwang Group, said in an interview. "We found that there are many good special products in some places. When selling to the market, we often focus on price issues, not how good the product is. We are considering the start of quality standards to help guide companies to tell the story of products and brands. These special products can also rely on the brand influence established by themselves to achieve sustainable development. "

With the deepening of the negotiation, the two sides have also changed from the unfamiliar beginning to easy, and online negotiations are becoming more and more hot. In the end, German channel dealer Hanna said that he was very interested in Zhanhua Dongzao, and had confidence to establish long -term cooperation in the promotion of the winter jujube in the European and American markets. The substantive cooperation is implemented as soon as possible.

In addition to brand building, Longgang also guides and helps domestic enterprises, product packaging, quality overseas localization, and quality control standards. Through the Dragon Workshop, at present, more than 1,700 products such as Dongzao, Haiyu, leather, and textiles in Zhanhua District have gone abroad and sold to 36 countries and regions such as Russia, Canada, Poland, Vietnam, and UAE. Through the driving of Longgang, Zhanhua Feryuan Street achieved foreign trade exports of 130 million yuan and imported 8.676 million yuan in the first half of the year. This year, the Cross -border E -commerce Industrial Park of Zhanhua Dragons is expected to achieve a total foreign trade export of $ 150 million, and within 5 years, it can bring the total foreign trade exports of 500 million US dollars to Zhanhua District.

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