Cover the offline scene of digital Tibet

Since the end of last year, the domestic digital collection market has continued to rise. The rise of the concept of the Yuan universe, including blockchain and other technologies, becoming increasingly mature. Industrial digital upgrade has become a general trend, and the combination of content and digital technology has become a new direction. As one of the representative products of the digital economy, digital collections are accelerating development.

As far as the digital collection itself is concerned, the characteristics of the blockchain -based confirmation and source of the blockchain are promoting the value of the value of content assets; the diverse product form and the new expression method are also bringing the scope and impact of content communication and impact. Improvement. Digital collections themselves interactable in the virtual world have also made it an indispensable element under the concept of the current "universe".

At present, during the development of the domestic digital collection market, the characteristics of combining content, IP and other fields are concentrated. However, the exploration and innovation in the combination of combination, presentation terminals, and coverage are still insufficient.

At present, digital collections are mainly based on the online terminal terminal, but the offline scenes are more blank. Based on this, the Kuitians Digital Technology Co., Ltd., which was jointly invested by the Tianxiu Holding Subsidiary Star Mine Technology and Skyworth Group Holding subsidiary Shenzhen Kaikai Network, released the world's first digital collection of hardware Hashii encrypted digital prints.

Hashii encrypted digital prints bind the work based on the unique encrypted hardware wallet with the BSN chain with the BSN chain. The digital printing hardware is binded, and a solution for the global artists and collectors has created a blockchain -based digital collection and collection solutions. The original product idea lies in the lack of the current digital collection of terminals and application scenarios. It is combined with hardware equipment through the accumulation of creative content and blockchain technology to make up for the terminal to supplement the terminal Dives, expand scenes.

For buyers, it will eventually be retained with a sense of technology and futuristic, but it is not limited to the Internet's hardware products. This product can appear in many living scenarios such as home, coffee shops, and bookstores through the display.

In the process, Hashii encrypted digital prints ensure the copyright security of art based on encryption hardware, or it will further expand the artist's income channels, and at the same time, it is expected to break the dependence of art transactions to the economy of traditional galleries; on the other hand, Hashii encryption During the development of digital prints, it may expand from the current artwork to the trend attributes and other digital collection categories, and continue to expand the new direction of the scene of digital collections.

Zhang Lei, general manager of Star Mine Technology, said that Hashii encrypted digital prints are just one of the forms of digital product. The world show wants to explore the continuous iteration of the digital economy system.

Broaden use scenarios

The world's first digital collection display hardware

The domestic digital collection market is in a period of rapid development.

According to incomplete statistics, the number of domestic digital collection platforms has exceeded 500. As of February this year, there were more than 100 domestic digital collection platforms, with rapid growth. At the same time, according to the "2022 Digital Collection Research Report" statistics, about 4.56 million copies of domestic digital collections were issued in 2021, with a total distribution value of about 150 million yuan.

In such a boom, compared to the diverse development trend of the release platform and digital collections itself, its display terminals are still mainly mobile phones, and the display scene is mainly on the mobile phone screen.

In this context, the world's first digital collection display hardware Hashii encrypted digital prints are recently released.

In the initial idea, the design of the encrypted digital prints aims to make up for the end of the digital collection line. In the past, users could only obtain, save and display digital collections through the Internet. But in fact, for some artistic attributes, a better long -term terminal is needed.

From the production process of Hashii encrypted digital prints, we can see its dual bonus at the technical and artistic level.

On the creative side, this time the Kuantianxia obtained the support of Jin Shangyi, honorary dean of the Central Academy of Fine Arts, and Yang Feiyun, the dean of the Chinese Institute of Chinese Oil Painting. The two works of the 200s (Early Tang Dynasty) were produced in the two works of the Bodhisattva. The blockchain it relies on is the BSN chain.

The full name of BSN is the blockchain service network, which is jointly launched by six companies including the National Information Center, China UnionPay Co., Ltd., and China Mobile Communications Group Design Institute Co., Ltd. to deploy and run the global foundation of various blockchain applications. The facility network is the world's largest base service environment in the world's largest blockchain. It is also considered to be one of the most official national backgrounds in China.

Overall, this time Hashii encrypted digital prints also integrated blockchain -based digital collections and encrypted images display hardware, which combines cryptocolt digital arts and hardware storage, encrypted digital art hash independent display screen, ultra -high picture quality The three functions of digital art image restore display screens are one.

During the production process of the entire product, the World Show mainly provides support for the content resources accumulated in the new economic field of the celebrities and the technologies that have accumulated in the new economic field of the celebrity. Experience in the field of hardware development provides support.

The initial selection of the works of the two artists of Jin Shangyi and Yang Feiyun for the launch. What the world values ​​the artistic and collection value of it. The auction prices of the physical works of the two paintings exceeded 10 million, and they belong to the top works of domestic arts. As the starting work, the overall understanding of the market will be relatively high. It is reported that in the early development of Hashii encrypted digital prints, Cool World will still use more well -known artists as the primary cooperation. The overall product positioning is also relatively high -end. In the future, more well -known artists will cooperate.

Product logic of encrypted digital prints:

Offline socialization of digital collections

As a product that combines art works, digital collections, and electronic screens, Hashii encrypted digital prints have their own unique product logic.

At the audience, the Hashii encrypted digital prints anchor two types of people. The first is the audience in the field of traditional art that supports users to place it in the office, the individual's living room and other spaces, including some traditional art spaces. The second is the young audience pursuing the trend as the core.

As the latter has been exposed to electronic products for a long time, Cool World also hopes to present traditional art content in the form of electronic products. Based on this, after cooperating with well -known artists to achieve steadily development in the early stage, Cool World will also open up some trendy young digital creators in the later period.

But overall, different from traditional digital product audiences' needs in the use of social scenarios based on social scenarios. Hashii encrypted digital printing focuses on users who need to display and experience offline space.

Based on the concept of the audience, in terms of sales model, Hashii encrypted digital prints adopt home appliance -like model. Firstly, JD.com, Tmall and other official self -operating, and also cooperate with offline galleries and dealers. Users in this model have a broader face.

This is actually a double break of the traditional gallery mode and a single scene of digital collections. On the one hand, in the traditional gallery economy, due to the lack of manufacturers or individuals for product identification capabilities, the market needs gallery to protect the authenticity of the work. Hashii encrypted digital prints make the identification easier through technology.

Hashii encrypted digital prints, on the basis of obtaining the authorization of the artist, integrated the encrypted chip and the BSN chain is based on the product distribution. This means that the product contains the copyright key of the digital collection, and its copyright is traceable. At the same time, the hardware of the Hashii encrypted digital prints includes the hash display of independent display digital collection blockchain copywriting information. Users can synchronize copyright information while appreciating digital collections.

Therefore, for buyers or manufacturers, the purchase behavior no longer needs to occur in the gallery, and the online channels can choose the works that they think it is valuable in the future. This is actually a reconstruction of the economic model of the traditional gallery.

Artistic display inspiration concept map

In addition, the choice of collections itself is different from the current mainstream full virtual digital collections. The prints issued this time are bound to real famous paintings, which itself has a certain reputation. For these digital prints, the World Show developed a system of price computing. According to Zhang Lei, the same model of digital printing is the same price, that is, "standard price", but the number of issuance of the same digital prints will be set according to the market valuation of the original painting. The corresponding number is the corresponding number. The proposal of "standard price" reduces the threshold for buyers' judgment on the price of collections while avoiding market confusion.

On the other hand, from the perspective of digital collection itself, the current related fields are still in the early stage of development, and the lack of application scenarios has become the industry's development. With the accumulation of the screen number, what the world show wants to do some space display through "screen" to achieve offline socialization of digital collections.

In the concept of the world show, digital collections that can be existed on the Internet can appear in many living scenarios such as home decoration, living room, coffee shops, and bookstores. At the same time, unlike traditional paintings, the sense of technology and future unique to digital collections are still retained on the screen.

This is not only the original design ideas of Hashii encrypted digital prints, but also the core positioning of this product, that is, the value of the offline space is empowered by encrypted digital prints. With the diversification of digital collection categories that can be included since then, the offline scenarios that can be emphasized will be more diverse and interactive gameplay will be richer.

Zhang Lei said that what users purchased in the early stage are mainly Hashii encrypted digital prints, but with the gradual increase of market share, the display screen will interact with the world's Xiuyuan universe sector in the future.

The layout of the universe in the world,

Technical empowerment creator value

At present, the concept of the domestic Yuan universe has continued to heat up, and Internet manufacturers including Ali, Tencent, and bytes have been explored from the aspects of technical systems and application scenarios. At present, digital collections and virtual people have become the core application exploration direction; technologies mainly based on 5G, VR/AR devices, chips, etc. have become the key to development; entertainment scenes, including games, have become the first model to verify the business model.

Based on the core positioning of the "Platform Enterprise in the New Economic Field of Red Man", based on the concept of improving the realization efficiency of Internet content creators, World Show has always maintained attention to different technical forms. The layout of the Yuan universe has already existed. Show its own characteristics. Since exploring the world show of the value application of the blockchain in 2018, it has previously applied its own blockchain technology to the 2B business. There are three points.

In the past two years, the world show has accumulated on the TO B application exhibition, including helping some individual artists to make curatorials, etc., and can achieve reuse of experience. From a market perspective, the market has a large market resistance, and the public has a large market resistance. The storage value has not yet formed cognition. With the popularization of the concepts of domestic digital collections and the Yuan universe, the cost of market education has been greatly reduced; in addition, the World Show has found a cooperative manufacturer that fits this time. Skyworth has a good sales network and after -sales service, which is conducive to building upstream and downstream together. Industrial chain.

Overall, for the world show itself, the Hashii encrypted digital prints are a supplement to the layout of the entire Yuan universe.

As early as 2018, the Blockchain Value Lab was established. At that time, Tianxiu believed that de -central technology based on blockchain would be a major direction in the future, and the core of the blockchain was how to "guarantee trust" through the encryption algorithm of the machine. Based on this, the World Show has begun to deploy blockchain, encryption algorithms, and how to get in -depth connection with each other with hardware equipment.

Subsequently, the World Show launched the Hashii hash blockchain value network and Hashii Box's first blockchain personal exclusive hardware node. In 2020, the World Show released the blockchain digital and artistic value application solution Hashii Art. In the same year, the world's first blockchain full -link art transaction was successful.

Based on the empowerment of the creator's economy based on the web3.0 promoting blockchain technology, the world shows two major modules. One is TOPHOLDER "Number Tibetan", a self -media digital collection tool set based on blockchain technology and social platforms; the second is the Honnverse Rainbow Universe. Social experience.

The number one collector is currently the official Weibo digital collection official service provider. As an important investor in the early days of the world show, the close connection between Sina, Weibo and Tianxiu enabled the two parties to interoperate with content resources.

At present, the number of collectors covering many fields such as art, flower arrangement, photography, design, music, etc., connecting the production end of the IP manager, curator, art institution and other production. Exhibition and other cooperation.

The Rainbow Universe Project has been established as early as 2020. It is based on a series of attractive users including celebrity IP and content IP. The Rainbow Universe has been launched for 6 months. The number of internal test reservations exceeds 400,000.

Based on the layout of the virtual social scenario of the Rainbow Universe, on the one hand, users, celebrities, and brands can be connected through content creation, including digital collections, including digital collections. On the other hand, the Rainbow Universe is expanding its own border through virtual interactive scenes. At present, the case of landing includes cooperation with Lafite to provide digital twin collections to consumers who purchase limited La Fei physical red wine; provide online sales offices for Longhu Group; cooperate with automobile brands, launch virtual interactive parks, aircraft driving experience, etc. Essence

In the end, what the Rainbow Universe wants to build a new creator economy and ecology with hardware as the carrier, content as the core, and experiential application as the entrance.

On the whole, the idea of ​​the world's show in the territory of the Yuan universe is to provide more tool sets for creators through the rainbow universe and others. Starting from the personal influence space, the entire link is gradually incorporated into it to achieve co -construction ecological construction. Based on this, it expands application scenarios in the interactive experience through offline devices including screens. As the technology has continued to mature, the equipment may be extended to the fields of projection, VR, AR and other fields.

Combined with the launch of the Hashii encrypted digital prints, the Yuan universe landscape of the world is further moved from the B -end to the C -end to build a link consisting of the three of the tools, application scenarios, and equipment interactive experience.

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