"Go to the sea" of a small and medium -sized enterprise

"We have a $ 250,000 foreign trade order here, let's talk about it."

In February this year, a Weifang clothing company suddenly received a call from Zhanhua District, Binzhou.

Is it a liar? Over the years, Xia Shichun, who has been doing business abroad, has been doubtful in these years. But soon, the stone in his heart fell.

It is because of this call that his company has embarked on the road of "going to the sea" since then.

In the past few days, the Ai Ruida (Weifang) Clothing Co., Ltd. (hereinafter referred to as "Errida") in the Weifang Comprehensive Free Trade Zone (hereinafter referred to as "Errida") is particularly busy. The latest batch of clothing to be sent to Dubai is not stopped. The company's founder Xia Shichun's call has almost never stopped. "Xiao Liu, do you have to dock with the customer? Are you ready for customs declaration procedures?" On the other side of the phone was Liu Tao, the head of Runjie Foreign Trade Co., Ltd., located on the Zhanhua Dragon Workshop.

But just a few months ago, Xia Shichun was not such a state. Affected by the epidemic, he has been worried about the loss of the company's order. "Don't say that small and medium -sized enterprises like us, some large enterprises are worrying about their livelihood."

The emergence of Zhanhua Dragon Workshop brings a "strong heart" to this 8 -year -old clothing company.

Although it is called "workshop", it does not produce any products. The Zhanhua Dragon Factory was the first "Belt and Road" cross -border e -commerce industrial park in Binzhou City. It was established by Chongqing Dalong.com Group and Binzhou Zhanhua District Government. Dalong.com is one of the first cross -border e -commerce pilot enterprises in China. It has nearly 500 overseas employees and has laid tens of thousands of channels in 32 countries around the world.

"In February this year, our overseas channel department received a foreign clothing order. After getting this information, we started looking for suitable clothing manufacturers in China. After a comparison Docking with President Xia. "Said Su Qiang, executive deputy president of Zhan Hualong Workshop.

"It's really a timely rain. I didn't expect that the sky would really 'fall off the pie." Xia Shichun said that with the development of the enterprise, they realized that it is an inevitable trend to broaden overseas markets. "In the past two years, we have been thinking about how to open up overseas markets, but the reality in front of us is that the company is not large enough, limited capacity, and its popularity is not high enough. Compared with those well -known brands, there is really a gap. We have a stepping tile to overseas. "Xia Shichun said.

Su Qiang introduced that Errida's foreign trade orders came from the cross -border trade platform of Dalong.com. After many upgrades, the platform has developed into an online and offline foreign trade export e -commerce channel- "channel communication". "Channel" has set up a platform for domestic SMEs, and products can directly set up shelves of Shanghai foreign distributors.

After a series of friendly negotiations, the three parties reached the intention of cooperation, and Erada decided to set up Runjie Foreign Trade Co., Ltd. at Zhanhua Dragon Workshop.

As the "matchmaker" in this cross -border trade, the Zhanhua Dragon Workshop provides not only the order, but also provides a mature cross -border trade one -stop service for both parties.

"Small and medium -sized enterprises do not have specialized foreign trade personnel. They are black -eyed to channels, customs declaration, logistics, foreign exchange settlement, and tax refund, and then the obstacles in language communication. In these aspects, Longgang provides us with nanny -type services. Our company's staff also grow up in learning, "Liu Tao said.

SMEs have increased sales and their profits have expanded; Dragon Gongchang enjoys policy subsidies for government investment promotion; foreign merchants earn wholesale retail profits; foreign customers buy cheap Chinese products. Many parties benefit.

With the rapid landing of the first $ 250,000 order, the cooperative relationship between Errida and foreign merchants has gradually stabilized. As of June this year, the company has achieved US $ 2.45 million.

In the interview, the reporter felt the deepest feeling that Zhanhua Dragon Factory did not provide simple business services, but more about the output concept and model.

"Hanna, can you hear the connection? Our winter jujube experts are ready." "Yes, ready, can you see it on your screen?" On the display, the German channel merchant Hanna's screen is clear, smooth Essence

On the afternoon of July 8th, the Digital Internet Trade Association of Zhanhua Dragon Workpan was held in Germany. The three parties sat in order and the purchase and docking activities of cross -border e -commerce overseas Zhanhua winter dates began.

Different from the previous promotion, in the special promotion of the German jujube in this time, local companies focused on introducing the brand of Zhanhua Dongzao, and this was the intention to guide the staff of Zhanhua Dragon Workshop.

At present, many domestic cross -border e -commerce companies have begun to take shape, but brand value is not high and profit pressure is becoming an obstacle to restrict some of the further development of some enterprises.

"We find that there are many good specialty products in some places. The quality is excellent, but when it is sold to the market, companies often focus on prices, not the quality of the product. We consider starting from quality standards to help enterprises talk about products and products and products and products and products and products and products and products and products and products and products and products and products and products and products and products and products and products and products are good. The story of the brand. "Feng Jianfeng, chairman of Dalongwang Group.

In addition to brand building, Longgang also guides and help domestic enterprises on product packaging, overseas localization, and quality control standards.

Dragon Workshop helps more and more small and medium -sized enterprises to go abroad, and the local government also fully supports the development of the Long Factory.

"We have created a small and micro enterprise entrepreneurial park that covers an area of 3,000 square meters as the operating site of the cross -border e -commerce industrial park of Zhanhua Dragons. All office furniture is available and free of use."Yin Pengfei, director of the Economic Commission, said that the local company also equipped with talent apartments, foreign trade platforms and entry -level companies can also enjoy the corresponding foreign trade import and export rewards and talent policies.It is understood that since it was put into use in June last year, 45 cross -border e -commerce companies have settled in the Zhanhua Dragon Workshop, and most of them are small and medium -sized enterprises.Through the platform of Longgang, more than 1,700 products such as Dongzao, Haiyu, leather, textiles and other characteristic industries in Zhanhua District have been able to go abroad and sell them to 36 countries and regions including Russia and Canada.

Reporter Jiang Bin Correspondent Jia Haining

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