The four departments jointly issued a key supervision of the moon cake gift box of more than 500 yua

Mid -Autumn Festival is one of the traditional festivals in my country. The custom of eating moon cakes in the Mid -Autumn Festival has hundreds of years. In recent years, moon cakes have added precious fillings, overwing packaging, etc., and the price of moon cakes has become higher and higher. Recently, the four departments jointly issued a document to curb the "sky -high" moon cakes and restore the attributes of the mass food of the moon cake.

01 Four departments issued a document to curb the "sky -high" moon cakes

On June 10, the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Commerce, and the General Administration of Market Supervision jointly issued the "Announcement on curbing" sky -high "moon cakes and promoting the healthy development of the industry."

Image source: Wealth and Reform Commission website

The "Announcement" uses moon cake as the starting point, promotes the return of public consumer goods such as moon cakes to the return of traditional culture, promote frugality, oppose waste, form a wide range of social consensus, curb the "sky -high price" phenomenon of traditional festivals related products, promote the healthy development of the industry, guide the formation of good social fashion Essence

Seven aspects require comprehensive supervision

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The first is to implement key supervision of more than 500 yuan boxes of moon cakes. Clarifying the price of moon cakes is self -determined by the company, encouraging operators to produce and sell the cheap boxed moon cakes, and better meet consumer needs.

For key supervision of boxes with a unit price of more than 500 yuan, it is required that the operator should preserve the transaction information of the unit price of more than 500 yuan boxes of moon cakes to prepare the relevant departments to check in accordance with the law. If necessary, a cost investigation will be carried out on the operator. At the same time, it will be strictly investigated that the relevant requirements of the relevant requirements of food safety, not in line with over -packaged compulsory standards, and illegal acts such as the stipulation of yield price bids, and the implementation of price fraud.

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The second is to strictly implement the compulsory standards of packaging. It is required that operators to produce and sell boxes of moon cakes should strictly abide by the compulsory standards of food packaging, and do not use precious materials such as precious metals and mahogany to reduce the excessive use of packaging materials. Encourage the use of green environmental protection and other uses for other uses.

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The third is to prohibit mixed sales of moon cakes. The operator is required to sell the moon cakes in the box to sell other products in any form, and the moon cakes must not be sold with other products in the form of gift boxes.

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The fourth is to regulate the management of moon cake coupons. If the operator is required to issue a loose card such as moon cake coupons, moon cake cards, etc., the "Administrative Measures for Single -purpose Commercial Prepaid Card (Trial)" shall be strictly observed.

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Fifth, strengthen the supervision of hotels and restaurants. It is required that hotels, restaurants and other operators should be processed and produced, and the sales of moon cakes shall abide by the same policies and regulations; if they are settled together with accommodation and meals, the unit price and quantity of the boxes of the box should be separately listed.

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Sixth, strengthen the supervision responsibility of e -commerce platforms. It is required that operators in the e -commerce platform to engage in boxed moon cake sales activities must also abide by relevant regulations with offline operators. Clarify that the platform operator should improve the trading rules, strengthen the supervision of boxes of moon cake sales in the platform, and key supervision of boxes of boxes with a unit price of more than 500 yuan and a platform operator who provides customized services. State's compulsory standards such as food safety and restrictions over packaging.

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Seventh, advocate industry self -discipline. Industry organizations are required to actively promote industry self -discipline, advocate rare ingredients such as shark fins and bird's nests, encourage green and simple packaging, guide operators to pricing reasonably, and consciously maintain market order.

02 Why the key supervision of more than 500 yuan more boxed moon cakes

It is worth noting that the "Announcement" clearly supervises the boxes of boxes with a unit price of more than 500 yuan. In response, the relevant responsible comrades of the National Development and Reform Commission said:

The unit price of boxes of moon cakes does not exceed 500 yuan. Social acceptance is high. According to the cost survey of the Development and Reform Commission and the data of industry organizations and e -commerce platforms, from the perspective of market conditions, the average production cost of boxes of moon cakes is about 70 yuan/box, and boxes of moon cakes with a unit price of less than 200 yuan account for more than 80%, and the unit price is 500 yuan The above proportion is about 1%.

The Development and Reform Commission also stated that when the sales unit price exceeds 500 yuan, the operator shall be preserved in the transaction information obtained in the transaction, such as the trading date, payment records, etc., to prepare the relevant departments to check in accordance with the law. At the same time, the Development and Reform Commission will strengthen market monitoring with relevant departments. For enterprises that produce and sell "sky -high" moon cakes, it is necessary to enter the enterprise to conduct a cost investigation.

03 In recent years, the scale of the moon cake market has continued to expand

In recent years, consumers' attention to traditional festivals has gradually deepened, and consumption demand for foods has continued to increase. Moon cakes are traditional festivals. While catering to new consumption, new categories and new concepts of moon cakes are continuously launched. In addition to classic moon cakes such as Cantonese, Beijing -style, Soviet -style, Yunnan, and tide, new moon cakes such as fat loss moon cakes, crayfish moon cakes, and dried vegetable moon cakes are becoming more and more common.

Picture source: Visual China

In addition to traditional mooncake companies, catering companies, tea companies, luxury companies, etc. also scrambled to enter the moon cake market across the border to launch the Mid -Autumn Festival moon cake gift box. The reason is that on the one hand, the scale of the moon cake market is continuously expanded, and consumer demand is strong. On the other hand, the large -scale production level of moon cakes is higher, and the gross profit margin is higher than that of other food categories.

Data analysis agency Ai Media Consultation data shows that from 2015-2021, China's moon cake sales showed an upward trend, from 13.18 billion yuan to 21.81 billion yuan, and it is expected that China's moon cake sales will reach 24.38 billion yuan in 2022.

04 New regulations Promote the return of moon cakes to the "taste"

Moon cakes come with gift attributes.In recent years, the overall specifications of the moon cake market are orderly. Most of the mooncake prices are closer to market demand, but there are still individual companies that use a variety of ways to speculate on moon cake prices, add various valuable fillings, pursue excessive luxury packaging or mixed sales of high -priced products, etc.The phenomenon still appears in the moon cake market.Moon cakes are essentially food, but they have been developed into various high -end gifts. They not only deviate from the origin of traditional culture, promote extravagance and waste, but also have a bad impact on social atmosphere.The four departments jointly introduced the new rules of moon cakes, which forced the moon cake to "lose weight", which helps to promote the nature of moon cakes to return to traditional food, and let consumers really pay for the "taste" of moon cakes.At the same time, it is also reminded that only by continuously improving the quality of the product can consumers satisfy and form a healthy and orderly market environment.

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