Hesteel No. 1 case was selected as a typical case of the State -owned Assets Supervision and Administration Commission of the State -owned Assets Supervision and Administration Commission of the State Council

A few days ago, the State -owned Assets Supervision and Administration Commission of the State Council issued the "Typical Cases of State -owned Enterprise Brand Construction and List of Outstanding Brand Story" in 2021. The work of the Hesteel Group's work "Establishing Enterprise brand internationalization model based on the global layout of the industrial chain" recommended by the Provincial State -owned Assets Supervision and Administration Commission was awarded a typical case of the state -owned enterprise brand construction in 2021. It is the only case of the provincial state -owned enterprise selected.

In recent years, Hexia Group has accelerated the implementation of the globalization layout of the entire industry chain in accordance with the positioning of "global resources, the global market, and the world's own customers." Cases from the dimensions of reshaping the visual recognition system, the implementation of international mergers and acquisitions, and actively practicing social responsibility, systematically summarize the international operation experience of the Hebang brand, and build an international model of corporate brand based on the global layout of the industrial chain.

In order to implement the deployment requirements of the Party Central Committee and the State Council on strengthening brand building, summarize the excellent experience and practices in the process of promoting the brand construction, to tell the brand story and improve the level of brand building, the State -owned Assets Supervision and Administration Commission of the State Council continues to hold a typical model of state -owned enterprise brand construction every year. Cases and brand story collection activities. This year, the State -owned Assets Supervision and Administration Commission of the State Council selected more than a thousand cases and stories reported by the Central Enterprise and the SASAC, and selected 100 typical cases of brand construction, including 68 central enterprises and 32 local state -owned enterprises.

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