Moutai Group made an announcement that Xi Jiu had to separate from Moutai?Is Xi Jiu really going on the market?

Recently, Moutai, Guizhou has always been the forefront of the market. Whether it is Moutai's dividends or Moutai's ice cream is the target of market attention. On July 13, there was a message circulating in the market. Many people are asking whether this wine is really going on?

1. Is Xi Jiu's solo from Moutai?

According to the Shanghai Securities Journal, on the afternoon of July 12, a paper announcement of Moutai Group officially announced that the "Tasao Single Flying" plan was released.

According to the announcement, Moutai Group plans to transfer 82%of the Xiwan Company to the Guizhou Provincial State -owned Assets Supervision and Administration Commission, and will be held by the Provincial SASAC to perform the duties of investors.

On the afternoon of July 12, Moutai Group announced that it was planned to transfer 82%equity of the Guizhou Moutai Winery (Group) Xi Liquor Co., Ltd. (hereinafter referred to as: Xi Jiu Company) to hold the State -owned Assets Supervision and Administration Commission of Guizhou Province. The Provincial SASAC fulfills the duties of investors.

The announcement also revealed the "family bottom" of Xijiu Company: As of December 31, 2021, the net assets of Xi Jiu Company were 11.416 billion yuan, accounting for 235.2 billion yuan in net assets of Moutai Group on December 31, 2021 Yuan's 4.85%.

In fact, as early as Moutai Group announced on the 12th, rumors about the independent of Xijiu Company were widely spread. In June of this year, Xi Jiu's withdrawal from Moutai Group Finance Company and transferred the 5%shares it held to Moutai Group had caused widespread discussion. It was speculated that they were paving the way for independence.

As an important member of the "Mao" family, the scale of wine revenue has grown rapidly in recent years. It is understood that from 2018 to 2021, Xi Jiu achieved revenue of 5.6 billion yuan, 7.98 billion yuan, 10.3 billion yuan and 15.58 billion yuan, respectively. In the first half of 2022, its sales exceeded 10 billion yuan, a record high of the same period. If the revenue of 20 billion yuan throughout the year, this score has revenue from Shanxi Fenjiu in 19971 billion yuan in 2021, approaching the revenue of 20.642 billion yuan in Luzhou Laojiao.

2. What should I see if I want to fly?

We saw at this time, and Moutai, Guizhou, suddenly issued an announcement. Many people were surprised by preparing to make wine flying alone. Why did this happen and how do we look at the phenomenon of solid wine? How likely is the possibility of learning alone?

First of all, Guizhou Maotai is a very big giant. Many people pay attention to Moutai, Guizhou. In fact, Guizhou Maotai is a very huge company. From the perspective of the company itself The industry and a lot of market participation products, so we see that for the entire Guizhou Moutai, it can be said to have a lot of products to participate in the market competition. Before that under the halo of Moutai in Guizhou, many people have ignored how the products of other Guizhou Moutai have developed. Until recently, the solo of Jiujiu actually gave the market a more clear signal. There are still a lot of products. Products such as Jiujiu have a good market performance.

Secondly, we can see that for the entire Guizhou Moutai Group, Xi Jiu is its second largest brand. The overall market development is still very good. With the continuous development of Moutai in Guizhou, in fact, the main product of Moutai in Guizhou is now now. Facing a certain trend of product aging, although it does not affect the performance of the entire market, from the perspective of long -term market development, Guizhou Moutai actually needs the second market growth point. Xi Jiu undoubtedly assumes such a role On the sauce market in China, there are actually many market spaces in Jiujiu. After all, the entire sauce market is famous for Moutai. As long as Guizhou Moutai can make the sale of Jiujiu, it will undoubtedly have a very good market significance for the development of the long -term market of Jiujiu. Promote the overall market of Moutai in Guizhou.

Third, from the perspective of long -term market development, there may be more and more well -known white wine brands in the future gradually independent, because from the perspective of market consumption, the market consumption grading will become more and more clear. For some famous liquor brands and main brand products, the prices will become higher and higher. At this time, through a certain market hierarchical practice, it will undoubtedly have a better market performance. The split of Xi Jiu is actually just a representative of the changes in the Chinese liquor market. In the future, there may be more changes in liquor brands in the future. The state of diversified competition.

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