Founder of Gaohe Motor: Once building a car with Jia Yueting, now rare capital to trust again?

Flower Finance Original

There is a Ding Lei in the Internet industry, and there is also Ding Lei in the car building industry, but relatively speaking, Ding Lei in the car industry will go closer to the PPT god Jia Yueting.

Ding Lei, the current founder and chairman of High -Heart Automobile, was the co -founder and global vice chairman of LeTV Automobile. But unlike Jia Yueting, Lao Jia ran to the United States, and Ding Lei still mixed money in the domestic market.

After Lao Jia ran out of the United States, Ding Lei founded High -Heal Motors.

Although since its establishment, the market has not yet developed a general understanding of High -Heal Motors, and not many people have heard its names, but this does not affect the noble brand image of high -altitude cars.

The guidance price of a car market was as high as 600,000 to 800,000, making "Wei Xiaoli" unwilling to worship. But expensive must be good, or is the high price be luxury?

Since the founder has built a car with Jia Yueting, and even LeTV's "first leader", the pressure of trust to bear in the face of the market or capital may not be small.

Falling into the Sales Fraud Vortex

"Jia Yueting's flickering ability is definitely genius. Even if the LeTV scam is completely shattered, many people still believe that Jia Yueting can come back to Dongshan, and even some people are inconsistent for Jia Yueting." This is the external evaluation of Jia Yueting.

Ding Lei, who had had intimate contact with Jia Yueting, was not like Jia Yueting stopped at PPT, but instead put the product into reality. But even so, Gaohe Motors still cannot avoid being caught in the vortex of sales fraud.

On July 5th, a lawyer's letter about the sales of high -co -car fraud and requesting one compensation for one loss was widely circulated on the Internet. The core content pointed out:

1. During the promotion of sales, Hiphi X cars to promote HIPHX's audio on different platforms and media are "Meridian British Treasure Brand Audio" and "British Treasure Sound System". The audio is not the treasure of Britain, but the domestic brand audio.

2. HipHix car to promote the "semiiline interior" to the external publicity. According to common sense, it should be understood as central control, door panels and seats. Some leather is semi -aniline leather, and other places such as door panels, central controls, etc. are artificial leather.

3. When Hiphix Motors promotes the sale of high -convergence HIPI X, the battery power is 97 degrees of electricity. However, some car owners found that the electricity was only 94.3 degrees of electricity after disassembling the car.

"In summary, in the process of promoting the sales of high -conjunction HIPHI X, your company has a multi -directional fraud to the client's existence of interior, audio, battery power, etc., and the configuration There are also false propaganda and failure to fulfill the contract. "The content of the lawyer's letter circulating on the Internet was said.

Facing the crisis of public opinion in the cargo, high -co -cars responded, "According to user feedback, there may be understanding of different angles of configuration according to user feedback. The relevant configuration description involved reflects us and our partners (such as the British treasure). On the other hand, it is also based on car product description. It may cause some users to understand the deviation of product understanding. To this end, we apologize. "

However, a phrase "product understanding deviation" wants to calm down the anger of 50 car owners. Is reality so easy?

Single monthly sales are only 100 vehicles

The official information of the car home shows that there are two types of cars that have disclosed the guidance price of High -Heal Motors, and the prices are expensive.

Among them, Hiphi X is a medium and large SUV, with a guidance price of 57-8 million; Hiphi Z is a medium and large car with a guidance price of 600,000-800,000. Relatively speaking, although the market awareness is not as good as "Wei Xiaoli", the price is obviously much higher than "Wei Xiaoli".

At high prices, positioning luxury and intelligent pure electricity brands, but high -co -cars are eventually fraudulently exposed interior, audio, battery power and other aspects. Intersection

It is reported that Gaohe Motors is a luxurious intelligent pure electric brand under the Chinese Express. It was officially released on July 31, 2019. On July 5, 2022, the second model of the second model was blindly defined by Hiphi Z.

In May of this year, Hiphi X sales were 369 units, and the cumulative sales of 4,237 units in 2021 were 4,237. Compared with the proud achievements of "Wei Xiaoli" in a single monthly sales, the monthly sales volume of high -match single is only 100 vehicles, and even cumulative sales throughout the year cannot achieve more than 10,000. highly recognition.

According to the data of the "Chinese Population Census Year 2020", the proportion of car families in my country is 41.67%, and in the car family, 81.2%of the families drive a car under 200,000 yuan. Families with a total price of 500,000 to 1 million yuan accounted for only 0.88%.

From this point of view, whether the high pricing of Gaoco Automobile is reasonable, it is really doubtful.

In addition to its outstanding performance in sales, Gaohe Motors also seems to be more likely to be favored by capital. Tianyancha shows that since its establishment, Chinese Express has only received a strategic financing of 5 billion yuan.

He Xiaopeng, the founder of Xiaopeng Automobile, once said that in the early stage of development (0-1) of a new car company, it took about 20 billion yuan, and enterprises needed more than 30 billion yuan during the long-term development stage (stage 1-100). Car building has always been a relatively burned track. With ammunition, it can win long -distance running. However, how far can the external financing status shown by High -Heal Motors?

Once the "leader" of LeTV Automobile

At that time, LeTV depicted a magnificent ecological blueprint by pages of PPT, which won 10 billion yuan in financing, attracting a large number of people to join, and many ashes fans shouted.

But the final ending was that Lao Jia built a car and spent about 20 billion yuan in two years. He still couldn't get a mass production car. One page PPT finally became an impossible task.

Ding Lei was once hailed by Lao Jia as "the leader of the automotive industry". It is understood that it has worked in Shanghai Volkswagen, Shanghai GM and SAIC Group. In addition, the outside world also referred to it as the "leader" of LeTV Automobile.

Looking back at the announcement issued by Ding Lei and Lao Jia to break up, its credibility is also very funny.

On March 20, 2017, Ding Lei announced through Weibo that due to the "personal health reasons", he no longer served as the Global Vice Chairman of LeTV Super Automobile, China and the Asia Pacific CEO.

When everyone thinks that Ding Lei, who is already 54 years old, retreats due to "personal health reasons", Ding Lei turned around to establish Chinese Express Holdings Co., Ltd. on August 21 of the same year, so as to create a new brand high high Combining cars. This seems to be very healthy and fake, and it is true from LeTV.

Even if the car empire of Jia Yueting was jumped out of Jia Yueting, this big chess of the Chinese Express still needed a lot of funds to support it. However, the Chinese Express only raised it once since its establishment. Where does the Chinese Express's money come from? Ding Lei, who has traded LeTV's black history, may also be more difficult to get the re -trust of capital.

According to the Enterprise Investigation Data Research Institute launched the "2021 New Energy Automobile Industry Investment and Financing Data Report", from 2012-2021, a total of 1136 new energy vehicle track financing incidents.

Specifically, financing incidents from 2016 to 2018 exceeded 160 for three consecutive years. In 2020, there were 89 new energy vehicle track financing incidents, which exceeded the 100 billion yuan mark for the first time. In 2021, the number of financing incidents of new energy vehicle track reached a record high again, with a total of 239, and the total disclosure reached 363.9 billion yuan, an increase of 181.66%year -on -year.

Facing the annual financing disclosure data of the New Energy Vehicle Circuit, it has reached a record high, and its market enthusiasm is self -evident. However, in this capital financing feast, it is always difficult to see the figure of High -Heal Motors, and it has to be said that the ability to suck the gold in high -harmony car is relatively poor.

Looking forward to the future, in the field of extremely burning money, insufficient gold -absorbing ability may limit the expansion of the business of high -synthesis cars. "It's still a familiar formula, and the familiar taste." When Ding Lei brought the "three wisdom" strategies of Chinese Express to re -appear in the public's vision, someone once evaluated it.

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