Russia's 15 original McDonald's renamed "only delicious", international students

【Source: Nine Pai News】

Russia's first 15 original McDonald's stores were renamed "only delicious" and reopened on June 12.

McDonald's entered Russia in January 1990 and had about 850 stores in Russia. After the Russian -Ukraine conflict was upgraded in February this year, Western countries imposed a number of sanctions on Russia. Affected by this, McDonald's suspended in Russia in March and decided to withdraw from the Russian market in May. Subsequently, Russian operator Alexander Gogol signed an agreement with McDonald's to take over McDonald's business in Russia to operate new brands.

"I am very happy to introduce our new name to you: only delicious." Oleg Paroyev, the CEO of this new chain company, said at the opening ceremony that day before the end of the month, about 200 stores opened, By the end of this summer, about 850 original McDonald's stores will resume business.

"Russian version of McDonald's" re -business/AP

The store has been replaced with a new brand logo. There is a red circle and two orange lines on the green background, representing a burger and two fries. The slogan said: "The name is changed, and love is still."

Compared with the original brand McDonald's, the types of food provided by "only delicious" are reduced, but it is more favorable. For example, the price of a double -layer cheese burger was reduced from about 160 rubles (about 18.2 yuan) to 129 rubles (14.7 yuan); a fish burger priced from about 190 rubles (21.6 yuan) to 169 rubles (19.2 yuan).

Among the first batch of open stores, a store in Pushkin Plaza, Moscow, is very popular. This is the first store established by McDonald's entering the Russian market. On the morning of the same day, customers lined up outside the store and waited for the official reopening at 12 noon.

On June 12, customers lined up in front of the new store/AP

According to foreign media reports, Alexander Melkolov, the managers of "only delicious" new enterprises, said the hamburger formula has not changed and the original equipment is still in use.

Paroyev said that the new store has not renovated, but it cleared the original names related to the original name, and they hoped that customers would not feel the change in quality and environment.

Alexander Gogol said that the price he acquired is much lower than the "market price", just a symbolic figure. He will invest 7 billion ruble development companies this year, with a total number of employees reaching 51,000. He plans to expand the new brand to 1,000 stores.

A Chinese student A Jin, a Chinese student in Moscow, patronized the store that day. The Chinese menu can be used for ordering. She ordered beef burgers, potato horns, and sugar -free cola, totaling 368 rubles (about 42 yuan). "Coke is a bit different. It uses Russian self -produced brand Cola. Other tastes are the same as before," she told Jiupai News.

As Coca -Cola announced its suspension of business in Russia, "only delicious" is looking for new beverage suppliers.

A Jin likes to eat McDonald's potato horns, and the potato horns of the new store are as crispy as before. When she was busy, she was too lazy to cook, and she would go to McDonald's 200 meters away from the school to "rub a meal". She felt that McDonald's saves time and money. Donaldo. ".

She said that the new store business is very good. She has ranked for about 20 minutes and waited for 8 minutes. Perhaps because of the hurry, there is no new logo on cola and fries packaging. She introduced that after eating in McDonald's in Russia, she needed to pack packaging and put them into the trash.

The Russian friends around her saw the "Russian version of McDonald's" re -business, and they all said happily, "finally returned."

Jiupai journalist Li Muxi

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