Will this niche industry be the next air outdoor power supply power supply?

Jimu Journalist Zhou Dan

Intern Peng Siwen

Camping brought another industry -outdoor mobile power.

Outdoor mobile power supply is not a small charging treasure for mobile phones, but a large "charging treasure" that can provide power supply to the electrical appliance. JD data shows that from May 23 to June 18, the turnover of outdoor mobile power supply increased by more than 10 times year -on -year. Recently, Alibaba International Station released a cross -border index show that in the past five years, the compound annual growth rate of outdoor charging equipment has reached 148%, and it is expected to ship 31.1 million units worldwide by 2026. China is the main producing place, accounting for 90 worldwide 90 %Output.

The fiery market has attracted capital to enter the game, and the mobile energy storage industry may enter a new pattern of diversified development. Will the outdoor mobile power supply be the next new air outlet?

Outdoor mobile power supply is mostly sold online

The post -90s citizens of Wuhan were sunny, and they fell in love with camping not long ago. "As soon as we weekend, I will take my child to camping with my children." Because of this hobby, I also met a group of new friends. She said that when she was in contact with camping in May, she simply prepared tents and some foods. Wait, the outdoor mobile power is used. "

I asked a few friends, and Zhanqing also spent more than 2,000 yuan. I bought an outdoor mobile power supply online, "1000W (300,000 mA) bought, and it is basically enough to play outside for a day."

On July 10, Jimu Journalists interviewed a number of camping enthusiasts. Most of them said that their outdoor mobile power was purchased online.

In Wuhan, the reporter visited a number of shops such as Peng Ke, Hengfeng Hardware Building Materials, Jieye Sports Equipment, Hongan Hardware, PlayStation Wuhan Jinqiao Store, etc. The clerks said that there were no outdoor mobile power for sale.

Popular camping staff told reporters that they currently only sell small mobile phone charging treasures, and there is no outdoor mobile power supply. "If it is a family camping need, it is recommended to see it online."

A number of camping related industries said that mobile energy storage is a relatively niche industry. There were not many brands that used to do outdoor power. It has gradually increased since last year, so there are not many offline store sales.

The mobile energy storage industry may develop diversified

Outdoor mobile power for e -commerce platforms on sale (page screenshot)

On the 10th, Jimu Journalists searched on multiple e -commerce platforms and found that outdoor mobile power brands are diverse, and the price differences are very large, ranging from hundreds to 10,000 yuan. It can be seen from the buyer's evaluation that a considerable number of people buy camping, some say "It's really good to watch movies outdoors", and some commented "Camping and cooking hot pot for cooking.

The reporter saw that some netizens commented: "For the first time, 1 hour and 34 minutes when the outdoor mobile power supply of 200000mAh was charged. Use the gift of 600W electric cooker to cook the eggs for 15 minutes; use 500W travel kettle, water 5 Boil in minutes; cook 2 people's rice with a 600W rice cooker, take 30 minutes, consume about 20%of power. After self -driving tour, you can eat easily and eat. "

In addition to camping, some netizens also bought them at home to prevent emergency situations such as sudden power outages: "The old house circuit at home is aging, and the outdoor mobile power supply becomes a spare power supply." Prepare in the store, in case it is out of power, it can be generated without affecting business "...

According to data released by an e -commerce platform during 618 this year, 4,000 yuan to 8,000 yuan of mid -to -high -end outdoor mobile power supply is the best.

According to CCTV Finance reports, outdoor mobile power supply is one of the fastest growth categories in emerging industries. Three years ago, it was still a very small category. There were only one or two outdoor power brands, and the transaction volume was small. During Tmall 618 last year, the turnover of the outdoor power source head brand has rushed to the top ten positions in the 3C digital accessories industry.

People in the industry believe that the popularity of outdoor mobile power supply is related to the recovery of outdoor activities such as camping. At present, the global outdoor mobile power supply industry is in a rapid rise, but in general, the formation of the industry is only two or three years, the industry threshold is not particularly high, and the size of the head brand is not strong. This field is also to seize this development opportunity.

"Now many brands have joined the mobile energy storage industry, it can be said that a small category has been formed, and the industry competition has intensified." Industry insiders said that outdoor power brands such as Electric Electricity Models have made rapid progress, and traditional charging such as winning victory is more victory. Bao Enterprise entered the game, and technology giants such as Xiaomi and Huawei also started to launch portable energy storage products. Therefore, the mobile energy storage industry may enter a new pattern of diversified development.

Remember to charge and discharge appropriately if you don't use it frequently

Analysts believe that in recent years, with the rise of the domestic live broadcast industry, outdoor mobile power supply has also become the mainstream choice of many tourist bloggers; coupled with the country's policy in the field of new energy, the domestic outdoor power market has gradually been opened. And play an important role in flood rescue, emergency rescue, mobile medical care, self -driving travel, picnic camping, aviation photography, surveying and mapping exploration. In addition, the camping economy has become increasingly loved by consumers since this year. The consumer groups in my country are huge, the outdoor camping market has a high enthusiasm, and outdoor power supply is one of the essential equipment for outdoor camping, and its demand is constantly being released.

However, because the technical threshold is not high, many companies enter the bureau, which has also led to the quality of the quality of related products. Jimu Journalists searched online and found that the negative evaluation of related products is not a minority. "Suddenly it broke, and the smoke burst out for more than ten days." In one of the poor review information on the e -commerce platform, the reporter saw that some netizens said that they had encountered outdoor mobile power. Accident.

Earlier, the General Administration of Market Supervision announced the results of the national supervision and random inspections of electronic products quality in 2021. Among them, the unqualified detection rate of the mobile power supply was 25%. The unqualified projects such as over -charging and thermal abuse of mobile power may lead to risks such as overheating, fire, and explosion, and there are hidden safety hazards.

The market supervision department reminds that before the public allows users to move the power supply outside, they should read the instructions carefully and use the power supply correctly to avoid the situation of damage, overheating, and even smoking due to improper use. Try to avoid use at high temperature outdoors to avoid damage to the power supply. In addition, do not throw or shake the power at will, so as not to cause short circuit in the internal structure of the lithium battery, and may even cause spontaneous combustion or even explosion. There are also reminders that outdoor mobile power should also pay attention to maintenance. When you do n’t use it frequently, remember to charge and discharge appropriately every month to extend its service life as much as possible.

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