The 11th Sichuan Tea Expo "Golden Panda Award" Tea Selection List was released from Rongxian Tea

Ding Wenjun Cover Journalist Liu Ke Sheng

Recently, the eleventh Sichuan Tea Expo "Gold Panda Award" tea selection list was released. Ten tea in Zigong City Rongxian won Jiujin and Silver at the Tea Expo.

Among the award -winning tea varieties, Zigong Mu Yaqing Tea Industry Co., Ltd. Mu Yaosue and Mu Yaqing, Sichuan Yezihara Tea Co., Ltd., Sichuan Longdu Xiangyu Tea Co., Ltd. Blue and White Snow Jasmine Tea, Zigong East East Monbo Factory Wanbao Piaoxue, Zigong Peak Xianba Tea Industry Co., Ltd. Peak Xiangxue Jasmine Tea, Zigong Chunlan Tea Industry Co., Ltd. Chunlan Tongue Tongue, Sichuan Longdu Fragrant Tea Co., Ltd. Longdu Maofeng Green Tea, Sichuan Gold Nine tea such as Ye Tea Industry Co., Ltd. have won the "Golden Panda Award" and Sichuan Golden Leaf Tea Industry Co., Ltd. Gold Bud won the "Silver Panda Award".

In order to promote the healthy development of the tea industry, accelerate quality improvement, brand building, and improve the quality and efficiency, competitiveness and sustainable development capabilities of the tea industry, the 11th Sichuan International Tea Industry Expo organized the "Gold Panda Award" tea -leaf evaluation activity. 289 companies actively declare and present information and tea samples. After the expert group strictly scored in strict accordance with the shape, soup color, aroma, taste, leaf bottom, etc., 122 "Golden Panda Awards" and "Silver Panda Award" 15 indivual.

In recent years, Rongxian has promoted the development of Rongxian tea industry at a high level around high -standard construction industrial bases, cultivating and expanding industrial leaders, and strengthening publicity and brands. At present, there are 43 tea processing enterprises in Rongxian County, which has cultivated more than 10 well -known brands such as Longdu Xiangca, Lusuchun, Chunlan, and Golden Leaf. In 2021, one new national leading enterprise, one new provincial leading enterprise, and one new self -operated tea qualification enterprise; 15 processing and export tea companies in the county actively expand export channels. The two were increased to 5, 33,000 tons of refined hair tea, exported tea (green tea) output of 24,000 tons, and export tea output value of 446 million yuan.

"This year, the brand promotion project will be implemented to implement the brand Xing tea strategy. First, it will take the initiative to integrate into the 'Sichuan character", promote the company to join the "Tianfu Longya" provincial public brand, and implement the "Rongxian Hua Tea" regional brand to strengthen brand control. Enhance the influence of dual brands; the second is to strengthen brand promotion, establish the "Internet+" development model, carry out activities such as online and offline exhibitions, cultural festivals and summit forums to create display windows, strengthen exchanges, expand brand influence, build normal state formed normal state The transmission system. "The person in charge of the Rongxian Agricultural and Rural Bureau said.

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