40 years of management wisdom of corporate combat -read "Song Zhiping's Business Management Trilogy"

"Enterprise Myth", "Business Winning", "Three Essence Management"

Song Zhiping

Machinery Industry Press

Published from January 2020 to May 2022

Song Zhiping, president of the China Listed Companies Association and the president of the China Enterprise Reform and Development Research Association, is my country's outstanding entrepreneur, corporate educator and corporate thinker. Song Zhiping's writings are quite abundant. So far, a dozen books have been published. He wrote a "one fish and three eating" method, that is, to make all in the enterprise, then to the classroom, and finally summarize it into writing. Essence Therefore, Song Zhiping's books have four major characteristics: first, strong practical and very grounded; second, good readability, often reasonable reason; third, strong practicality, many methodology in the book; fourth, universal characteristics Well, all types of companies can refer to. His "Enterprise Myth", "Business Winning" and "Three Essence Management" is called "Song Zhiping's Trilogy of Management Management". I have extracted three keywords for these three books. The following keywords around these books share my reading experience with you.

"Enterprise Myth": story, choice, dialectics

The author has been lectured on well -known business schools such as the School of Economics Management of Tsinghua University, the Guanghua School of Management of Peking University, and the Renmin University of China Business School. He is also the three members of the National MBA Education Guidance Committee (National MBA Education Guidance Committee). "Enterprise Myths" originated from a course set up at the Guanghua School of Management of Peking University from 2015 to 2017 from 2015 to 2017. For three consecutive years, the students' response to the course was particularly enthusiastic. Later, the author organized and launched the book "Enterprise Myth" based on the lecture records of this course. If this book is summarized in three keywords, it is story, choice, and dialectics.

This book is the "story meeting" of the author's company. There are 100 stories in the book, and each story comes from his personal experience. In the book, we can see how he tries to turn the tide and make the enterprise that is on the verge of bankruptcy into a listed company; how did he make a co -reorganization of nearly a thousand cement companies to create the world's largest cement company; he can also see how he continues to challenge and and Innovation, bringing out the two world's top 500 companies. In addition to the wonderful storytelling, the author is also particularly good at rational. After reading these 100 stories, you can easily understand the 100 truths of being an enterprise.

The author often says that the problem in the company is a collection of contradictions. In order to resolve these contradictions, he often faces a variety of choices and dilemma, and even because he is worried that he often can't sleep in the middle of the night. In this book, the author proced on the four dimensions of strategy, management, innovation and culture, and sorted out 20 common myths, and there were 20 pairs of myths in 100 stories. Myth is confusing, and the meaning of choice after thinking. This book originally showed the choices faced by the author in the process of doing business, those tangles in the face of difficulties, and worries and embarrassment in strategic choices. This is a book that tells readers in the form of a story.

So, how to cross the fog, think about and solve these problems? What to choose and not to choose, in fact, depends on the strategic goals of the enterprise, the ability to look at things and the ability to deal with complex issues, and no matter what choice is made, you must experience some ideological struggles. The author told everyone in the book is to comprehensively, systematically, and dialectically depend on problems and thinking. Not only should we think about the opposite side of the problem, but we must also think about the unified side of the problem further. Learning to be divided into two, but also to think about problems. This is one of the mysteries that the author often removes the fog and make the correct choice.

"Business Winning": outward, performance, values

The first 20 years after the author graduated from college, it was mainly engaged in management, and the next 20 years was mainly engaged in business work. In terms of management and operation, the author is advised to transform the current manager into an operator, and propose to be a "effective operator", and make a specific interpretation of him. The theory of business management ".

From 2018 to 2019, the author taught the course of "from management to operation" for the Wudaokou Finance College of Tsinghua University. "Business Winning" records his main point of view and corporate practical practices in this course, incorporate some new views of his business in recent years, and comprehensively introduce his business management theory. If you use three keywords to look at the inspiration of the book "Winning", it should be outward, performance and values.

Management and operation are the main territory of Song Zhiping. He believes that management is inward, and the purpose is to improve efficiency; business is to look out, and the purpose is to improve benefits. Enterprises should think about business issues as top priorities. The leader of the enterprise should first be an operator. The focus of work should be shifted from the internal company to the external world, and the connection with the external world should be deepened. The change in changes is the key to determining the success or failure of its efforts. This change can only rely on the sensitivity of people, especially the insight of the operator.

There are three main contributions to business work: one is that the enterprise must have performance; the other is to establish new values ​​and re -confirm these values; the third is to cultivate future talents for enterprises. Only these three points are done, and the operation work is successful. The author believes that the most basic thing to do enterprises is to have the concept of performance, and performance can be said to be the basic essence of being an enterprise. It is necessary to truthfully do a good job of the enterprise's balance sheet, profit statement, and cash flow statement. All companies must have values, and the more excellent companies, the more values ​​are needed. The establishment of new values ​​can be the establishment of a technical authority or the concept of creating and seeking excellence for the public. The author's concepts such as competing from competition to competition, from quantitative principal to price, effective innovation, from the incentive mechanism to the sharing mechanism are actually setting up his new values ​​and in practice. Constantly confirm his values.

A company must reserve talents tomorrow, human resources must be updated, and they must often increase the level. The author believes that the most important thing in an enterprise is the person who needs to be in the future. A large part of the author's work is to find, discover and cultivate such talents inside and outside the enterprise. Such talents should stand on the shoulders of their predecessors and innovate, and on this basis, set up a higher reference line for their next generation.

"Three Essence Management": construction method, platform, copy can be copied

The new coronary pneumonia has brought a lot of changes to society and individuals. Faced with the triple pressure of shrinking, supply impact, and weakening of the demand that accompanied the epidemic, many people in the business community asked the author to do what to do to get out of the predicament. In recent years, the author has conducted in -depth thinking for this. In March 2020, the "three fine management" was summarized into the twelve of the three sophisticated. In the following two years The system of refined twelve -eighth method "is finally presented to the reader's" Three Essence Management ".

In the spring of 2021 and autumn, the author told EMBA students for EMBA students of the Guanghua School of Management of Peking University. Course of heaven. The author believes that there is no special trick to be an enterprise. It is nothing more than re -sorting out those successful management principles in the past and solidly according to these principles. He also believes that at this moment, this moment is actually a good time to retreat and the Internet, which can well think about the core issues such as the organization's organization, management, strategic selection, intricate markets, and how companies create value. The specific content of the "Three Essence Management" can be summarized as organizational refinement, refined management, and lean operation. If you use three keywords to summarize the deepest impression left by this book, it is the work, platform and replication.

The author is the enthusiast and integrated creator of the construction method. There are four modernizations under each essence in the three essences, and there are four methods of each of each. For example, the author's summary of the consolidation and rectification, three or five integrations, the eight major industrial laws, grid management and control, and six -star enterprises are both reference and practical. Each essence has a clear goal and problem that to be achieved. The core goal of organizing refinement is to establish an organizational system of hard work and efficient and standardized, solve the problem of organizational competitiveness; the core goal of management is to build costs to build costs The leading production management system solves the problem of cost competitiveness while ensuring quality and cash profits; the core goal of lean operation is to build an operating management system with priority of benefits, and solve the problem of continuous profitability. The use of these methods can achieve the corresponding goals and solve the corresponding problems. These methods of the author make the management activities very interesting, challenging and meaningful.

There are thousands of enterprises under the large group controlled by the author, and each company is different, which means that the author has a large platform foundation in the practice and thinking of management and management. Different problems encountered by enterprises in different periods need to have different solutions and management methods. Therefore ; On this platform, use it for you together.

The method system of San Jing also has good ductility. It is not only suitable for traditional manufacturing reorganization enterprises with excess capacity, but also to a certain extent for most operating enterprises. Therefore, it has a strong repression. As Chen Chunhua, Dean of the BIMBA Business School of Peking University, said in the preface, this is "a detailed manual business management guidance manual".

The three departments of management and management are not only the experience of the author's 40 years of corporate combat experience and the crystallization of wisdom, but also the actual guidance of the company he contributed to the readers. Many companies have now used these methodology and business management ideas in practice. If you are a company, you can study the "Song Zhiping's Business Management Trilogy", and I believe it will benefit a lot.

- END -