"Tangshan Agricultural Brand Propaganda" Laoting Da Tao: Xian Tao draws the sweet picture

Editor's note: In order to strengthen the branding of agricultural products in Tangshan, enrich the connotation of agricultural products, and enhance the premium of agricultural products, recently, the Tangshan Agricultural and Rural Bureau and Hebei News Network jointly launched the "Rural Revitalization · Brand Empowerment" Tangshan agricultural brand series of publicity activities. This Through various methods such as graphic, videos, live broadcasts, etc., the Internet will expand the communication power and influence of Tangshan's agricultural brand, and enhance the brand's popularity and reputation.

Hebei News Network (Wang Shibo) On the morning of May 25th, in Baoxinzhuang Village, Xinzhai Town, Laiting County, Tangshan City, Hebei Province, Peachon Li Zhiyong moved a box of fresh peaches that had just picked out of the greenhouse. "The last two sheds left in the greenhouses I planted." Li Zhiyong said with a smile when he took off his gloves and wiped the finely forehead. One empty. The average annual output of 60,000 catties of peaches can bring him nearly 500,000 yuan in income. In his words, "steady money" into his pocket, this year is not busy.

Lesting County, Tangshan City, is a well -known "China Tao Township" in the country. The cultivation of peach trees has a long history and a wide planting area. In recent years, Lesting County has adjusted planting structures, integrating product structures, optimizing varieties structure, and achieving large -scale production by targeting market demand. As of now, the peach tree area of ​​Lesting County is 75,500 mu, with an annual output of 221,400 tons of fresh peach, and an output value of 1.128 billion yuan, accounting for 73.6 % of the total output value of the county, of which 27,700 mu of facility peach is 27,600 acres, with an annual output of 89,600 tons. The output value is 896 million yuan. Basically realized the annual supply of fresh peach, "Laoting Da Tao" has become a "sweet" industry that increases farmers' income and promotes rural revitalization.

"Differential cultivation" helps the peach industry coordinated development

Every spring and summer, the exposed peach blossoms of Lesting County and the facilities are harvested. The "differentiated development" of the same area becomes a highlight of Lesting Peach.

The relevant person in charge of the Agricultural and Rural Bureau of Lesting County stated that there are two types of peach trees planting models in Letting County and the cultivation of facilities. "From March to June each year is the mature listing period of facilities. From June to October, it is the mature listing period of the open -field peach. Through refrigeration, there is also a fresh peach supply market in November to December. Realized the annual supply of fresh peach. "

Lesting County is centered on Xinzhai Town, and the peach tree is "transplanted" in the temperature room, so that the facility peach industry quickly becomes the pillar industry of the southern region. machine.

Farmers of Xianzhai Town Picking Fresh Peach in the greenhouse. Photo by Liu Jiangtao

The objective conditions of the north and south areas of Ledting determine the different industrial ideas of peach farmers. Fresh peach industry is "diverted" on different development roads: the facilities peach industry is developing rapidly. The popularization of growth intervention technology has made the facilities ripening from early May to early March. The application of modern facilities such as intelligent temperature control machines and automatic rolling machines has greatly improved labor efficiency. Enter to refined management, increase the density of planting, and the fruit hanging cycle has been greatly shortened.

At present, there are 3 professional towns of Tao Shushu County, 5 professional villages of Luoyi Taozhong Village, and 6 facilities in Taoye Village in more than 1,000 acres. Ledting peach trees are reasonably matched through the morning, middle and late varieties, and coordinated development of oil peaches and ordinary peaches, forming the industrial pattern of fresh peach wrong season production, the second listing, and annual supply. "There are peaches in three seasons", which enriches the off -season fruit market.

In recent years, Lesting has won honorary titles such as "China Taoxiang" and "Hebei Province High -quality Tao Production Base County". , "Laoting Da Tao" was selected as the "2017 National Famous Special Agricultural Products Catterns", and in 2018, the "Low Ting Facilities Peach Features Agricultural Products Zone" was selected as the list of the advantages of the characteristic agricultural product superiority zone (first batch) of Hebei Province.

Facilities Peach Large -scale Development of Rich Farmers Increases Revenue

In Lesting County, compared to open field peaches, the facility peach industry is relatively late, but the curve overtaking has been achieved in development.

As the main product of Xiantao's main producing area of ​​Letting facility, almost family grows peaches. Starting in March each year, the 18,000 acres of fresh peach trees in Xinzhai Town is concentrated in the market, and the "peach single" also flys like a snow film.

It is understood that from the early 1990s, Xinzhai Town has been planted with fresh peaches. In order to maintain the technology leadership of the fresh peach industry, in 1996, the facility peach production technology was introduced from the Beijing Academy of Agricultural Sciences. According to the actual exploration, accumulation is suitable for local facility peach planting technology. In 2004, driven by the local government, the facility peach industry entered the "golden period".

The picture shows farmers in Xiaogang Village, Xinzhai Town, Laiting County. Photo by Liu Jiangtao

At present, there are more than 60 new agricultural business entities and social service organizations in the town's existing farmers 'professional cooperatives, family farms, and professional households, and 85%of farmers' entry rates have reached 85%. Fresh peach is sold to Beijing -Tianjin -Hebei, East three provinces, Guangdong, Hainan and other places. The annual production of high -quality facilities has more than 50 million kilograms, with an output value of nearly 1 billion yuan. The per capita disposable income of farmers reaches 25,000 yuan. Increase the "Xiantao".

In fact, the rapid advancement of Xinzhai Town is only a microcosm of the development of the peach industry in Lesting County. In recent years, Lesting County has built six facilities in Xinzhai Town, Daxiangzhuang Township, Pang Dangzhuang Township, Yan Gezhuang Town, Lesting Town, and Zhongbao Town. , Concentrated in the production area, regionalized, and large -scale development. A typical demonstration village of peach production villages such as Haozhuang Village, Baoxinzhuang Village, Xiaogang Village, Xiaogang Village, and Yanlu Village of Yan Gangzhuang Town, Yanjiazhuang Village, Yanjiazhuang Town, and Pang Dangzhuang Township, and Zhongbao The open field cultivation demonstration zone such as towns and Pang Zhuang Township effectively drives the development of the county's peach industry. Planting scale, management technology, and quality and benefits are at a leading level in the province and even the country. Unblocked sales channels Ledting Xian Taoyun "crossing the river"

Since March of this year, due to the epidemic, Xian Tao, Ledting County, has been blocked. However, as Ledting County launched various resources to open up the sales of "green channels", this situation was quickly resolved. "The peaches of the fruit farmers are sold out in time without the slow sales. We are proud of the cadre team that dares to win and win the battle." The government's thank you letter wrote this way.

To ensure that the sales channels are unblocked, it is the pioneer of "fresh peach chess" in Lesting County. In recent years, Lesting County has made many measures, and has established a team of farmers' professional cooperatives and fruit and vegetable brokers to connect the supply of the organization internally, open up the market to the outside world, and bridge it for fresh peach purchases and sales. aisle". These all provide a safe and effective logistics market environment for the development of the peach industry.

A professional cooperative of Lesting County, fruit farmers will be packed in fresh peach. Photo by Liu Jiangtao

In Pangzhuang Township, Lesting County, the township government has invested and constructed and provided free of charge to the village to help agricultural e -commerce demonstration bases that provides services to e -commerce to provide service bases. With the assistance of e -commerce, the fresh peach of Letting also embarked on the "cloud", which is directly available for the dining table of customers from all over the country. The distribution of structure and industrial chain has brought deeper changes.

At the same time, in order to ensure that the production and sales of fruit production and sales are unimpeded, Lesting County has also invested in the construction of a large number of fruit sales and processing enterprises. Among them, the total investment of 2.58 billion yuan, covering an area of ​​2,000 acres, a multi -functional national large -scale wholesale market Ji Dong International Agricultural Product Logistics Center, which integrates information, warehousing, transportation, processing, and services. To all parts of the country, the leading role in fresh peach sales has also played a 100%production and sales rate of fresh peach.

"In the past, it was often said that" fresh peaches are not over Jiang ". But now, the peaches of Letting have sold Tangshan and exported to all parts of the country, so that people across the country can hear the names of Letting Tao and taste the taste of Letting Tao. "Yang Minghai said.

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