Sowing in April to pick up rich flowers in the clouds in the clouds -written in the launch of the Yellow Flower Harvest event in Datong, Shanxi

Shanxi Economic Daily reporter Yang Xiaoming

Yellow flower picking scene. Photo by Yang Xiaoming, a reporter from Shanxi Economic Daily

On the morning of July 8th, in the core area of ​​Huanghua Rural Complex in Tangjiabao Village, Yunzhou District, Datong City, the month of 2022 Datong Huanghua Harvesting was launched.

Yellow flower, scientific name of hemerocallis, also known as forgetful grass, is the flower of Datong City. At present, the city's yellow flower planting area is stable at 265,000 mu, ranking first in the main country of yellow flowers in the country. Among them, the production period is 159,000 mu.

According to statistics in 2021, Datong City shows that the city's yellow flower output is 141,000 tons, accounting for about a quarter of the country; there are 15 leading enterprises in Huanghua processing, and more than 100 types of yellow flower products have been developed in five series; Drive the development income of the integrated development of the agricultural and cultural tourism more than 200 million yuan. In 2021, the output value of Huanghuaquan's industrial chain exceeded 3 billion yuan, driving 132,000 people to increase their income and became rich, and the average households increased by 5,400 yuan.

"We have always used the innovative thinking of agricultural and cultural tourism, exploring the natural and healthy development of agriculture's ecological cycle, and practicing the cultural and creative way of rural revitalization." Duan Yaping, head of the "Forgotten Farm" in Yunzhou District, said.

According to the reporter, since its establishment in 2017, the farm has been taking the yellow flower industry as its core, and is committed to integrating the integration of one, two, and three industries. Nowadays, the creative cultural industry chain integrating "production, support, research, tourism, innovation, education, health, and trade" has been initially formed.

Relying on the profound cultural connotation of Huanghua's "Chinese Mother Flower", Datong City fully taps the potential resources of Huanghua's tourism, and creates the main line of forgetting the avenue of forgetfulness. Boutique tourist attractions form a large -scale educational activity of agricultural and cultural tourism, and carry out a series of educational activities such as science popularization, nature, food farmers, and life mainly based on yellow flowers, and promote multi -industry -linked value -added. It is expected that the annual output value will increase by 300 million yuan.

Yang Qi, the supervisor of Zhihai Huanghua Planting Professional Cooperative, Xiayu Village, Xiping Town, Yunzhou District, said: "The people are most concerned about the good price of yellow cauliflower. This year's yellow flowers are good and the price is higher than previous years. Farmers are happy! "

With the continuous advancement of the Huanghua support policy of the Datong Municipal Government, the city has made its efforts to promote the development of the yellow flower industry from the aspects of planting, processing, branding, and markets. The total output is expected to reach 180,000 tons this year, a year -on -year increase of 21%. The price of light yellow flowers increased from 5 yuan/kg last year to 5.6 yuan/kg this year, and the output value is expected to reach 1 billion yuan. With the continuous extension of the Huanghua industry chain, the output value of the secondary output is expected to reach 2.7 billion yuan. The output value of the three output is expected to exceed 500 million yuan, and the output value of the entire industry chain can exceed 4.2 billion yuan.

At the same time, in terms of brand market construction, the city cooperates with head enterprises across the country to actively plan and operate, carry out a series of publicity activities, and comprehensively calls the "Datong Yellow Flower" public brand in the top 100 nationwide regions, driving Datong Huanghua into the national market. Through the Yellow Flower Production and Marketing Conference, Datong Huanghua passed the "Shenzhen Pin" certification, and entered the major businessmen in Shenzhen to actively expand overseas markets and exported Japan, South Korea, and Canada.

In the next step, Datong City will strengthen the construction of the Huanghua brand market, extend the industrial chain, promote the integration and development of agricultural, cultural tourism, build the Datong Huanghua modern agricultural industry system, and build a tens of billions of yellow flower industries. According to preliminary plans, by 2025, the output value of the Yellow Flower Industrial Chain will reach 10 billion yuan.

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