Happily than jumping Liu Genghong, playing flying disks or dating for sports?

"China Economic Weekly" reporter Hou Yan | Beijing report

Flying on fire!

From a very niche movement to one of the hottest sports in 2022, it is known as the "three -piece set" with camping and cycling. It only takes half a year to popularize the popularity.

This sport was born in the 1940s. According to the "2022-2026 Flying Drive Industry In-depth Market Research and Investment Strategy Report" released by the consulting agency's new thinking world, in 2021, the scale of China's flying market market exceeded 85 million yuan, and the overall scale was less than 100 million yuan.

How long can this "small and beautiful" business fly? Is it a real sports or a new way of the Internet celebrity, and will it move the cheese of other sports?

Let the young people fall in love with the flying tray of the green field out of the circle password

"Good disk! Beautiful!"

"Look at me, look at me, pass here!"

"Fly one backhand! Fly one!"

In the summer of Beijing, a fierce flying tray game is staged on the football field of major parks in the city. Under the dazzling visit, the two teams wearing different teams quickly organized offense and defense, running, jumping, flying, men and women mixed matching, jumping and shouting, throwing out a beautiful arc, and the flying disk in my hand. Flying to teammates accurately, it was finally passed to the score line.

"The sport of the flying disk made me understand that playing dogs is worse than being a dog." In the "Talk Show Conference" in October 2021, the actor Xiaobei teased the popular campaign overnight.

In the eyes of many people who are obsessed with this sport, "happiness is given by flying disks."

In the WeChat circle of friends in the flying disk master, a photo of a customized flying board is particularly eye -catching.

"I'm actually a community, I'm not very good at talking to people. The sport of the flying disk can move me. I don't have to contact the body of the human body. Running on the green field, there are a few good disks, even if the flying tray may be a deep. Pit, but my happiness is given by the flying disk. I think that going to work to play with the flying disk is happier than I jumped at home at home! "Li Li told the reporter of China Economic Weekly.

Fastbreak Flying Disk Club Little Gold summarized the reason for the popular flying disk: "First of all, gender friendship. The flying disk does not need to contact the opponent's body, so it reduces the concerns of women to join the sport and the danger of the competition; secondly, the technical requirements are relatively low, training training Time is also short, especially compared to niche sports such as skydiving, diving, and bungee jumping, the flying tray will not hinder newcomers enter the venue due to costs, technology and other issues. share."

"Now the biggest controversy is that the flying tray has become a social tool, and even the phenomenon of stigmatizing the" flying plate Yuan "of the flying disk girls who look good and take pictures on the spot. It is normal to leave a good moment. The current exercise is actually a kind of social interaction. You ca n’t overturn a boat person in one pole. If you really play it, you will find it easy to get started and be devoted to himself. "Coach Xiao Jin is accepting the China Economic Weekly "The reporter said in an interview.

The data of the social platform directly shows the fiery of the flying tray. In the data of the "Top Ten Life Trends in 2022" released by Xiaohongshu, the release volume ranked first in the top three flying disks, camping, and paddle boards.

A good business for a light equipment to experience

Low thresholds, safety, strong social, suitable for taking pictures, relatives of the people, and easy to achieve, make the flying disk an indisputable top flow. However, as a trendy movement, is the business of the flying tray easy to do?

Flying tray originally originated in the 19th century in the United States. A group of college students used the discs -shaped packaging box of the FISBIE pie company as a toy and threw it in the air. It was found that this disc can fly far away in the air. Later, in order to avoid the danger of the metal disk, the plastic flying tray was invented, and then it became popular in Europe and the United States.

In China, the price of flying trays is also very close to the people.

On Taobao and Jingdong online shopping platforms, the price of the flying tray is between 50 yuan and 150 yuan, and a high-quality flying tray can be used for more than a year. It can be said that the flying tray movement only requires a plate of dozens of dollars and a pair of shoes that are easy to run, and the cost of paying a club at about 100 yuan can be played once.

Coach Xiaojin calculated a account for reporters: the flying tray adopts the charging method of spreading the venue fee. A per capita fee of about 50 yuan per person for a size of about 50 people, including venue, novice training, mineral water drink The cost of photography and other costs, and then we will now give the coach's lesson fee and equipment loss, and now the club is basically able to balance the balance.

"We joked that the flying tray practitioners used love to generate electricity, and the profit margin is minimal. Light equipment and heavy experience are the characteristics of the flying disk movement. Although this movement ushered in an outbreak, the industrial track is mixed, and it is still in the initial stage." Coach Xiao Jin coach. Say.

However, after the flying tray was out of the circle, the savvy merchants had smelled business opportunities, and some well -known brands also entered the game or even attracted many luxury brands to come to gold.

For example, in the spring of 2022, the carbon fiber flying tray launched by Chanel is as high as $ 11,000; the tide brand Supreme and the original ancestor WHAM-O launched the gradient pattern+gradient color LOGO design flying tray; the record flying tray launched by Neighborhood, and even some new consumer brands such as Seesaw Coffee. , San Dan and half coffee, also started selling flying trays. In addition, the sports brand Decathlon has set up special flying furnishings in many stores. Emerging sports brands such as Salomon, Lululemon, HOKA have also heard the wind, and thousands of dollars of items have become standard for sports experts.

Especially in order to improve the sense of rituals and participation of consumers, many niche sports clubs have also introduced the shooting business. The development of the industrial chain for shopping and sports.

On April 21, 2022, the Ministry of Education issued the "Notice of Compulsory Education Curriculum Plan and Curriculum Standards (2022 Edition)". The flying tray has been officially included in the compulsory education stage as an emerging sports project.

On July 7, the Social Sports Center of the State Sports General Administration issued a notice that it was planned to hold the first China Flying League in the second half of 2022. The name of the competition was 2022-2023 China Flying Line League, which was planned to be held nationwide from August 2022 to February 2023.

Can everything be flying? It is believed that with the gradual popularity of the flying tray, the demand for the flying venue and coaches is higher, and this industry is likely to usher in an outbreak.

Responsible editor | Guo Yiyao

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