Reporting Observation | \"Meat\" into Yinan Exploration

Stir -fried duck, Huashan spicy chicken, Linyi fried chicken, braised pork ... in just a few minutes, you can bring this delicious dish on the dining table. Today, a variety of prefabricated dishes with a variety of types, good tastes, and saving effort have gradually become an indispensable part of many families in daily life. Can Linyi, an agricultural city, can seize the \"new wind\" of the prefabricated vegetable industry?

On April 20, Yinan County, Linyi City issued \"Twelve Measures to Accelerate the High -quality Development of the Prefabricated Cuisine Industry\", blowing The charge of Yinan's food industry has been transformed and upgraded to build a Chinese prefabricated vegetable supply base. A few days ago, the reporter came to Yinan to explore this county and districts of the development of prefabricated vegetable development opportunities?

Discarding the benefits of changes to maturity

Prophet Chunjiang Water Warm Duck. The \"warm and warm\" of the livestock and poultry industry this year, Yinan County, as the first livestock and poultry county in the city, many slaughter companies in the county have deeply realized.

\"In these months, we are losing money. The cost of hairy ducks has risen, but the price of meat ducks remains 6,800 yuan per ton.\" Li Mingkai, the person in charge of Linyi Charun Food Co., Ltd. In the month, the company's white bars are only 5,000 tons. \"Compared with 2021, the average sales volume decreased by 300 tons per month.\"

This year, 12 million meat ducks can be slaughtered, and the products are only a single small white duck. \"'Little White Bar' is about 1.8 kg each, and the whole duck is sold. Once the market changes, the company is the most vulnerable.\" Li Mingkai said that if fine processing is performed, the white bars are divided into duck wings, duck neck, duck head, etc. Sale, profit is higher than the whole duck; further, turn the duck \"cooked\" into casual foods, hot pot adjustments, etc., the benefits are even better. \"E -commerce, prefabricated dishes, etc., we are also actively exploring, and transformation is necessary.\"

Chaohe Group has positioned the product in fine processing in 2005 in Yinan. Essence The Group's average annual slaughter of 140 million chicken, ranking among the forefront of slaughtering industries across the country, has become a standardized meat chicken breeding, slaughtering, and deep processing industry base in Lunan.

\"The market demand and price of chicken wings and chicken feet are the best.\" Du Jianyong, the executive director of the group, said, \"According to the current price, the price of a white bar chicken about 2.5 kg is only 23. To 24 yuan, the selling price can reach about 32 yuan after the division. \"In order to improve the quality of the product and expand the industrial layout, it costs 350 million yuan to build 10 standardized farms, and strive to achieve the group from the farm to the home dining table. Industrial chain layout. \"This year, Chaohe officially became a supplier of KFC China.\"

The higher price is cooked products such as chicken willow, chicken chop, hot pot side dishes, and chicken products. In the upcoming Linyi ChaoheIn the Standardized Industrial Park of Performers, two all imported automated conditioning production lines can slaughter 300,000 chicks and produce 300 tons of various types of cooked products. \"After turning the chicken\" cooked \", the profit is basically two to 3 times the chickens. In the future, we will extend the industrial chain, further increase the added value of the product, and maximize the profit of a 'chicken'.\" Du Jianyong said Essence

\"Yinan's animal and poultry slaughter processing industry has developed to a very high level.\" Li Guijie, director of the Industrial and Information Industry Bureau of Yinan County, gave reporters a set of numbers: Yinan County has livestock and poultry slaughter There are 65 processing companies, with 700 million meat ducks, 260 million meat chickens, and 4 million lives. In 2021, the production of livestock and poultry products was 1.6427 million tons, an increase of 15.71%year -on -year. \"Our livestock and poultry products have accounted for 12%of the province's total.\"

Yinan's livestock and poultry industry has developed to this scale. How can I go next? In recent years, Yinan County has taken the slaughter processing industry as the \"foundation\", extending the industrial chain to both ends. The upstream is a breeding, feed production and other industries, and the downstream is prefabricated, logistics and sales. \"At present, industries such as livestock and poultry breeding, rough processing, and feed production in our county have reached a certain scale and level, but the downstream industries with the highest benefits and contributing to fiscal are only just started. Our goal is that the primary is the primary level Livestock and poultry products are 'raw and cooked, frozen to fresh, and thickened'. \"Li Guijie believes that the\" first industry \"of the food processing industry represented by prefabricated vegetables is the best in Yinan to achieve the rise of the county economy choose.

From less to multi -star Huoyuanyuan

\"Here, cooking is a fine project.\" In the R \u0026 D room of Jiawo Foods, the person in charge told reporters that it was told that it was that Each prefabricated dish has been made through hundreds of R \u0026 D experiments to finally determine the production process.

The development process of prefabricated dishes is also extremely rigorous. After the customer places the order, Jiawo Food has studied the food habits of the sales area. First of all, the southern chefs are specially hired to cook, and then the engineer will decompose the entire cooking process to determine the process of cooking and the amount of dishes and seasonings. Finally, the combination is re -combined to make trial production in the workshop.

\"The difficulty lies in the taste and quality, it is suitable for consumers' taste, and it is necessary to make them unable to eat it. Even if it is successful. \"Du Haibin, the person in charge of Jiawo Food, introduced that the deeper the prefabricated food processing, the more you need to communicate with customers for a long time, and the taste needs to be changed continuously. \"For example, red -roasted meat, the taste of the south is not to put the star anise, but also add sugar in moderation, which is not the same as the north.\" At present, the company has developed hundreds of reserved dishes, including braised pork, pot meat, Jinan handle, and flower mountain spicy seeds. Chicken, Linyi fried chicken, etc.

People may think that only deep -processed products such as red roasted meat are prefabricated dishes, but prefabricated dishes in the broad sense include allProcessing dishes. Jiawo Food currently has six series of prefabricated dishes, including cutting, conditioning, fried, cooking, etc., with an annual output of 50,000 tons and an output value of 1 billion yuan.

\"Our company used to do trade in Weifang before, and it was precisely the prospect of Yinan's development of the prefabricated vegetable industry, so that all the company was here to build a factory to produce various prefabricated dishes.\" The company's rough -processed cutting products account for about half, but they are gradually reducing the proportion. In the future, the main products will be a prefabricated prefabricated dish with higher efficiency.

In addition to the prefaginated vegetable companies that attract investment, the prefabricated vegetable companies in Yinan are also constantly cultivating and growing. In 2018, after analyzing the market, Quanrun Food Company, located in Xinji Town, decisively adjusted all the product lines and transformed and upgraded from a slaughtering enterprise to a meat deep processing enterprise for duck -like packaging and leisure foods. In 2021, the company achieved an annual output value of 170 million yuan.

\"From investment promotion to cultivating local enterprises, the number of prefabricated vegetable companies in Yinan gradually increased, and more slaughtering and processing companies also recognized the huge potential of the prefabricated vegetable industry. Stepping to deep processing, further extending the industrial chain. The fire of the stars in the prefabricated vegetable industry has now formed the potential of Liaoyuan. \"Li Guijie said.

Breakthrough from an early age

\"The company's current prefabricated vegetable production workshop is very small, with an annual output of bacon and small crispy meat 20,000 tons.\" At Shandong Xin Shengyuan Food Co., Ltd., the office director Gao Feng introduced to reporters that the company has invested 210 million yuan to build a new prefabricated production plant, and initially determined 18 production lines, mainly producing bacon, grilled intestines, small crispy meat, etc. \"It can be put into production in November this year. It is expected to produce 100,000 tons and annual output value of 5 to 800 million yuan.\"

As the 10th nation's pig slaughtering enterprise, Xin Shengyuan can slaughter 1.2 million pigs in the year The output value of last year was 2.6 billion yuan. \"We want to break through the current pattern, so we take the initiative to extend the industrial chain down and enhance the added value of the product.\" Gao Feng said that the company and Fujian Mingyou Food Company carried out in -depth cooperation, jointly developed prefabricated dishes, opened the Pearl River Delta and other southern consumer markets Essence \"The new factory is built next door. At that time, the processed cold fresh meat directly enters the workshop for in -depth processing. The product will directly supply the farmers' markets and supermarkets in various places. Our goal is that prefabricated dishes can account for 70%of the company's sales. \"

Zhangzhuang Town where Xin Shengyuan is located also created the prefabricated vegetable industrial park as an important project of the town's economic development. \"At present, we have accelerated the pace of investment promotion, and talked about cooperation intention with many companies such as Foshan Shuncai and Mingyou Refining, and let them come to Zhangzhuang to invest in factories.\" Zhang Jinzhong, director of Zhangzhuang Town Economic and Trade Office During the Fourth Five -Year Plan period, Zhangzhuang Town planned to build tens of billions of tons of prefabricated vegetable industrial parks.

Not only Zhangzhuang Town, Yinan County, \"Twelve Measures to Accelerate the High -quality Development of the Prefabricated Cuisine Industry\"Among them, the goal of the prefabricated vegetable industry \"two years of shaping and two years\": By 2023, the output value of the prefabricated vegetable industry exceeds 5 billion yuan and the total output value of the food industry will exceed 30 billion yuan; by 2025, the prefabrication will be prefabricated by 2025. The output value of the vegetable industry reached 20 billion yuan, and the total output value of the food industry reached 50 billion yuan.

Next, Yinan will focus on \"three materials processing\" (hot pot ingredients, hotel ingredients, family ingredients), \"three -product innovation\" (casual food, functional food, pet food), and \"three changes\" (From life to cooked, from frozen to fresh, from thick to fine), leading industrial transformation and upgrading, product quality increase and efficiency, production capacity expansion increase.

\"In the\" Measures \", from the aspects of capital, policies, talents, logistics, brands, etc., our county has made comprehensive support and rewards for the breakthrough development of prefabricated vegetable companies and industries.\" Li Guijie said. The food industry is a traditional advantageous industry in Yinan, and the prefabricated vegetable industry is a strong engine to promote the high -quality development of modern agriculture and the food industry. \"We must seize the opportunity of the current prefabricated dishes to be in the 'windplace', make the industry bigger and stronger, and promote the rising economic breakthrough in the county.\"

Reported media reporter Wang Shanshan Zhang Ping correspondent Yin Wang Zhihao