Classics commented: "True Gold and Silver" benefit the enterprise to benefit the people to promote the recovery of consumption vitality

Core point: Liang Yu, a commentator of China Economic Network, believes that the issuance of consumer coupons can stimulate people's willingness to consume and relieve the operating pressure of merchants. It is an important means to effectively promote economic recovery during the epidemic situation. It is believed that with the implementation of the various policies for the help of enterprises, the consumption vitality will gradually recover, adding vitality to economic development.

Issue 100 million yuan of catering consumer coupons, passenger cars exchange new energy for up to 10,000 yuan subsidies, and can receive 1,500 yuan for energy -saving home appliances ... Recently, Beijing 8 departments jointly issued the "Specific Specific for helping enterprises' rescue and promoting consumption to accelerate recovery recovery. "Measures", on the basis of adhering to the strictness and reality of the epidemic prevention and control, launched 27 measures to promote the orderly recovery of consumption.

One son, full of work. Consumption is linked to production and the well -being connected by people's livelihood. It is a key link and an important engine that can unblock the large -scale domestic cycle. The issuance of consumer vouchers can stimulate people's willingness to consume and relieve the operating pressure of merchants. It is an important means that it can effectively promote economic recovery during the epidemic situation. It is understood that government subsidies per 1 yuan can drive new consumption of 3.5 to 5.8 yuan, with a leveraged effect of more than 3.5 times.

Although consumer coupons are good, how to issue a technical job, especially in the distribution industry and the distribution objects, still have to choose to implement accurate distribution as much as possible. The "big gift package" of Beijing Consumer Coupon focuses on automotive, home appliances, catering and other industries, which are also affected by the epidemic. Like the catering industry, in May, Beijing's catering revenue was 453.27 million yuan, a year -on -year decrease of 54.9%, which is evident by the impact of the epidemic.

The distribution of "real gold and silver" in industries such as automobiles, home appliances, catering, etc. On the one hand, it can help enterprises to relieve rescue and boost market confidence; on the other hand, it can also effectively leverage consumption and save power for economic development. Data show that automobiles, home appliances, catering and other industries account for relatively high consumer markets, reaching about 1/4. In addition, China's automobiles, home appliances, catering and other industries have a better consumption foundation. Consumers buy high -frequency consumption such as car and home appliances and other high -frequency consumption. Therefore, issuing consumer coupons in these fields can achieve more effort. Not alone in Beijing. Recently, Chengdu, Guizhou, Taiyuan and other places have also issued consumer coupons in these fields.

It should be noted that in the past, with the rise of the "issuing coupon", there were often "wool" and "false consumption". For example, some "Wool Party" grabbing coupons in other cities through virtual positioning, and then selling at low prices. This not only affects consumer experience, but also causes losses to local governments and enterprises. In this regard, relevant departments should strengthen supervision measures, do a good job of risk prevention and control, and allow "good steel can be used on the blade" to maximize the release of policy dividends.

It is also necessary to see that consumption recovery is a long -term process. Consumer vouchers are not universal. It can only solve the problem of spending money to a certain extent, and cannot change people's expectations for future income. When the pocket is drum, people spend more money. In the long run, boosting consumption needs to pay more attention to the root cause of the root cause. It should be based on stable employment, increasing residents' income, optimizing the quality of commodity services, improving market order, and protecting consumer rights.

Earlier, Beijing has successively introduced 18 increases of small and medium -sized enterprises assistance measures and 45 steady growth implementation plans. This time, 27 consumption measures launched by Beijing cover 7 aspects of 7 aspects such as helping enterprises in the field of consumption, stabilizing car consumption, strengthening digital consumption, expanding service consumption, improving home improvement and home consumption, accelerating consumption quality upgrades and guarantee measures. content.

The deployment of one point, the nine points were implemented. It is believed that with the implementation of the various policies for the help of enterprises, the consumption vitality will gradually recover, adding vitality to economic development. (China Economic Network commentator Liang Yu)

Economic Daily-China Economic Network Review Theoretical Channel is open for submission. Original reviews and theoretical articles can be sent to CEPL#CE.CN (#to@). For details, please refer to Economic Daily-China Economic Network Review Theory Channel's Publishing Channel.

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