Douyin launches grass -growing app can praise; WeChat launched the "Super Brand Zone" on WeChat

CBNDATA E -commerce Marketing Weekly focuses on the field of e -commerce marketing,#c c#,#platform dynamics#,#红 c#,#report selection#Section Select e -commerce marketing industry events, mainstream platform dynamics, worth reading reports Essence Every Friday, accumulate small knowledge with us and see micro -trends.

Selection of hotspots in this issue

Taobao Xinxuan announced that the store suspended operation

Douyin officially launched a new grass -growing app can praise

Xiaohongshu online "commodity access volume" function

In June, Oriental selection live sales sales broke 600 million

Native

Industry news

The first cross -border e -commerce brand guidance service station in Zhejiang Province was established

News on July 6th, recently, the first cross -border e -commerce brand guidance service station in Zhejiang Province, China Cross -border E -commerce Comprehensive Pilot Zone · Airport Park brand guidance service station was established at Xiaoshan District. In the next step, Xiaoshan District will rely on the cross -border e -commerce brand guidance service station to provide services such as intellectual property infringement risks of cross -border e -commerce products in the region, and focus on intellectual property information services, intellectual property training services, overseas rights protection assistance assistance assistance Services and cross -border intellectual think tank services help cross -border e -commerce brands to go to sea. (Source: Hangzhou Daily)

Platform dynamic

Taobao Xinxuan announced that the store suspended operation

Taobao APP internal test order number protection function

① News on July 5th, recently, the official flagship store of Taobao's self -employed lifestyle brand, the official flagship store of Taobao, officially announced that the store has suspended operation. The heart selection business has been upgraded to the new brand of Tmall Supermarket "Meow Manchu", focusing on the consumption needs of user family life scenes. At present, users can still find the official flagship store of "Taobao Heart Selection" on the hand Amoy APP, with 8.59 million store fans. The official customer service of Tmall flagship store responded that the goods in the store have been removed for the time being and cannot be purchased, but the customer service service has not stopped, and the after -sales problem of purchasing products can be guaranteed. (Source: E -commerce News)

② On July 7th, Taobao app recently tested the order number protection function, which can hide the order recipient's mobile phone number. Users within the scope of the internal test can find the function and turn on in the privacy. After opening, the new order will be connected to the merchant with a special line number. After 15 days of order transaction, the special line number will fail.

Taobao official said: "The protection of order numbers is the order privacy line created by Taobao for consumers to make you shop worry -free and privacy is safer." It is worth mentioning that as early as July 6 last year, the Taobao service market issued an announcement. It is announced that the consumer's personal sensitive information is adopted to be encrypted, de -identifying, etc., and the first round of upgrading involves order processing and warehousing logistics applications. (Source: E -commerce News)

Douyin e -commerce launching the e -commerce application cloud service platform "Dolkida Cloud"

Douyin officially launched the content community "Ke Song"

Douyin 818 discovered the investment rules of the good object festivals, the promotion rules were announced

① A few days ago, the shake store Yun officially opened the service provider recruitment. Specifically, the developers of the Douyian cloud facing the Douyin ecology provide basic cloud services, cloud database, cloud storage, middleware, operation and maintenance management, security services, business components, and networks. In addition, the distributed cloud storage service provided by the shake store cloud allows merchants to manage and access the data stored in any application, any time, and anywhere; Backup recovery, log management, monitoring alarm, data migration and other sets of solutions. (Source: Tech Planet)

② News on July 8th, Douyin has officially launched its content community "Ke Song" APP. At present, both iOS and Android versions can be downloaded. The design form of the content of the graphic content is similar to the small red book. The upper is a slippery picture, and the text is attached, and the user commented below. However, only support users only support the creation of graphic content, and the works after release can be viewed in the personal center. In the "Message" function, you can check the private messages of Douyin and Congsong's friends, and other chat information. At present, Ke Song has not yet access to e -commerce, local life and other shopping functions. (Source: E -commerce News)

③ On July 7th, Douyin e -commerce released today 2022 Douyin 818 discovered the investment rules of the good object festival event. The theme of this event is "Discovering Good Things". The registration time is from 16:00 on July 7th to 23:59:59 on August 18th. 23:59:59. The above time node may be adjusted, and it will be announced in advance. During the event, the user's subsidy through the entire platform shopping red envelopes throughout the entire platform runs through the whole process, and the whole people participate. On the commodity platform, select special products for subsidies. Douyin will also support high -quality live broadcast rooms and high -quality video content during the event. (Source: E -commerce News)

Xiaohongshu online "commodity access volume" function

Xiaohongshu sets up potato your most popular media company

① On July 4th, Xiaohongshu officially announced that the product capabilities that have recently launched the target with the "commodity access volume" will help businesses that open stores in Xiaohong Book Mall. , To promote transaction conversion in the station. (Source: Yibang Power)

② News on July 7th, Tianyan Checai APP shows that recently, the most popular cultural media (Shanghai) Co., Ltd., the potato, has a registered capital of 1 million yuan. The legal representative is Wang Yajuan. Consultation; Internet sales, etc. The equity penetration map shows that the company is wholly -owned by the potato one potato two cultural media (Shanghai) Co., Ltd., and the latter shareholders are Xiahongshu Technology Co., Ltd. and Shuxing Technology (Beijing) Co., Ltd. (Source: Tianyancha) WeChat Search Yis search online "Super Brand Zone"

News on July 8th, a few days ago, WeChat Advertising announced a new online search for "Super Brand Zone". This area covers 10+ search scenarios such as WeChat ecological chat, public account articles, and circle of friends. Brand -related words, specifically, the super brand zone supports display of information such as brand basic introduction, official account number, online mall and offline stores. The aggregation and orderly display of the brand content allows users to quickly identify the official identity from the information. It is worth mentioning that, according to the official WeChat data, WeChat search for more than 70 million yuan in the monthly use households. (Source: WeChat Advertising Assistant)

TIKTOK tests the "store" label in Indonesia

On July 1st, TIKTOK is integrating various e -commerce functions as Tiktok's parent company's byte beating is facing increasingly increasing income pressure. The "Store" label gathers Tiktok Shop products. According to the screenshot of the intelligence company Watchful.ai, the "store" label contains the search bar and different shopping categories, including beauty, women's clothing, electronic products, accessories, luggage, kitchen, shoes, baby, office, bedding, etc. Purchasing specific products can be free of charge. The order page helps users track orders, shipments and returns. The coupon page shows the coupon that has been used and unused, and an invalid coupon. (Source: E -commerce News)

Red news

TVB enters the live broadcast industry: the artist will bring the goods at the end, a salary for three months of income

Recently, as artist Chen Hao appeared in publicity, Hong Kong Television Broadcasting Co., Ltd. (TVB) in Douyin's official live broadcast account "TVB" (Hong Kong -style selection) has gradually increased. On June 29, TVB's account (Hong Kong -style selection) account released a video recorded by Chen Hao. He said in the video that the Hong Kong -style selection account has officially started business and invited everyone to pay attention. As of the afternoon of July 1st, the video like this video has exceeded 10,000, and the comment area is very lively.

According to Times Finance, TVB currently has two official account accounts in Douyin: TVB Consider and TVB (Hong Kong -style selection), and the number of fans of the two accounts is nearly 90,000.

In 2021, TVB's well -known Green Leaf Dai Yaoming said in an interview that even if he was low in popularity, a live broadcast still had 60,000 Hong Kong dollars in income, which was equivalent to his salary in TVB for three months. The general manager of TVB, Zeng Zhiwei, has also brought the goods on Douyin live broadcast. The first show sold more than 100,000 orders and sales of more than 10 million yuan. (Source: Time Finance)

In June, Oriental selected live broadcast sales exceeded 600 million, and the powder increased by nearly 20 million

According to the news on July 5th, according to the data of the newly trembling "anchor with the goods list", in June this year, a total of 21 anchors with sales of over 100 million yuan, compared with 19th in May, 11th in March and April Wait, refresh this year's record again, and the TOP50's anchor live sales sales are more than 63 million. The top three anchors have changed a lot. The sales room in the Oriental Selection Live Room 1 was 681 million, which is also the only anchor that broke 600 million that month. 531 million; the third list was a live broadcast room that has been renamed, with live sales exceeding 300 million. (Source: E -commerce News)

Report selection

"Research Report on China Brand E -commerce Service Industry in 2022"

Ai Media Consulting released the "2022 Research Report of the Chinese Brand E -commerce Service Industry in 2022" in July 2022. From the five major aspects of industry overview, industry analysis, rankings and analysis, benchmark case analysis, and industry development trends, Chinese brand e -commerce service providers The industry studied.

Report content festival:

1. Data show that in 2021, the market size of the Chinese brand e -commerce service provider industry was 295.09 billion yuan, a year -on -year increase of 22.6%; it is expected that the market size of the Chinese brand e -commerce service provider industry in 2022 is 366.32 billion yuan, an increase of 24.1%year -on -year;

2.2008-2022, the amount of financing in the Chinese brand e-commerce service industry cumulative 54.09 billion yuan, with a total of 710 investment and financing incidents. After 2020, although the number of investment and financing has declined, the amount of investment and financing has reached the highest over the years;

3. In 2021, the overall sales of China's fast -moving goods market increased by 3.1 %; beverages performed the best in the four major areas, an increase of 5.9 %, and the new consumer brands continued to be born.

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