Once relying on "The Heroes of the Condor Heroes", popular Putuo Taohua Island has a new "opening method"

Zhejiang News Client reporter Huang Ninglu Correspondent Wang Zheying Wang Yulu Sharing Alliance Putuo Station Liu Jialing

Recently, in 2022, the "Taohua Island" Cup of Zhoushan Beach Football Championship was held in the Jinsha Scenic Area of ​​Taohua Island, Putuo District. Photo by Luo Peiwen, Putuo Station of Sharing Alliance

Putuo narcissus, organic tea, valuable Chinese herbal medicine and other specialty agricultural products embarked on the road of large -scale and branded development, traditional agriculture improved quality and efficiency; thrilling and exciting "sea flying Lada", hot "immersive script killing" and other play The project has stepped on, and the love of the young people's thoughts is accurately hit ... Putuo Taohua Island, who once became popular because of Mr. Jin Yong's "Heroes of the Eagle Condor Heroes", is now ushered in a new look.

How to inject new kinetic energy into "Old Internet Red"? In recent years, Taohua Town, Putuo District, Zhoushan City, has broken problems from two aspects of "younger" and "modernization" of agriculture in the scenic area, and made every effort to build a common prosperity demonstration island.

A little trick

Scenic Area "Young" and "Circle Fan" young people

"The number of tourists has doubled the number of tourists." Recently, the Farm Farm Farm of Xiandao Green Garden of Taohua Island ushered in waves of young tourists. The credit.

Go to the field and become a new fashion for many urban young people. Taohua Town seized opportunities, promoted the deep integration of agricultural travel, and created a small bridge -headed pastoral complex. The total area of ​​this project covers an area of ​​59.6 hectares. It integrates individual resources such as eight major farms and organic tea houses in the small bridge head area, carried out unified planning, and created landscapes such as Tai Chi Tea Garden, Landscape Jiuqu River, Taoyuan Gossip Acacia Forest, which can provide tourists with Tea production, fruit picking and other immersive play experience.

Successfully ranked among Zhejiang Province's tourist style towns, realized the coverage of the A -level scenic village, and created 3A -level scenic spots in the 3A -level scenic spots ... In recent years, Taohua Town has made a highlight of tourism construction. Last year, Taohua Town also cooperated with the Putuo District Cultural Tourism Group to raise funds to acquire Taohuazhai Scenic Area and return to rent and carving film and television city, breaking the state of the original "respective politics" of various scenic spots, realizing the integrated management of scenic spots in the island. The project has begun quickly.

"Eaves walking on the wall" between sea and air, while receiving the challenge, can also enjoy the island scenery ... The "Sea Feirada" (boardwalk climbing) project welcomed by outdoor enthusiasts will be on the second half of this year. Scenic area.

Enjoy the two -dimensional cultural feast, and the anime IP of Taohua Island — "Peach Blossom Cat" is being moved into reality. Taohua Island and Putuo's local anime "Taohua Cat and East China Fish" reached cooperation, highlighting parent -child characteristics, creating a "Peach Blossom Cat Wish Town", developing marine cultural and creative products, driving cultural tourism with animation, and relay film and television effects.

In order to allow Taohua Island to have more "opening methods", combined with the immersive script killing experience project of martial arts and the elements of the Yuan cosmic elements has been launched, and the beach football game has also been staged.

"The youthful scenic area has gathered popularity for Taohua Island, and it has broaden the road to get rich." The relevant person in charge of Taohua Town introduced that at present, there are 110 homestay subjects in Taohua Town, and more than 100,000 passengers receive passengers in 2021. With the increase of experience projects, the number of tourists in "parent -child tour" and "interactive tour" this year will usher in new growth.

Two

Agricultural "characteristic" is rejuvenating "second spring"

In the clouds and mist, the tea trees in the mountains are like Bitao. "We do not use pesticides and fertilizers. We make a brand by the natural taste." Xu Huaya, the person in charge of the base, proudly said.

In recent years, Taohua Island has vigorously promoted traditional agriculture to improve quality and efficiency, develop characteristic agriculture, and gradually form a scale effect. At present, there are more than 400 farmers on the island planting organic tea, Chinese herbal medicines, daffodils and other characteristic agricultural products, involving more than 1,900 acres of land, and radiation has driven nearly a thousand villagers to increase their income.

"There are few industrial enterprises in Taohua Island, and the pure and non -polluting environment has become a pure land to develop organic agriculture." Xu Huaya said. In recent years, more and more farmers on the island have changed the original extensive production concepts, and began to pay attention to improving the quality of agricultural products and ushered in new opportunities for increasing income.

While starting the green brand, Taohua Island also cultivates new high -yield agricultural varieties.

The maximum output value of one acre can reach more than 30,000 yuan, and the golden narcissus has become the "rich flower" on Taohua Island. In 2001, Wang Chenglin, the director of Taohua Island Narcissus Cooperative, discovered the rare golden narcissus in China. After the successful cultivation was successful, the planting benefits increased year by year. Last year, the average revenue of Narcissus planting households on the island revenue was nearly 100,000 yuan.

On the nearly 100 acres of land of Xiandao Green Garden Farm, not only rare fruits such as Butana and Feiyo fruit are planted, but also more than 10 valuable Chinese medicinal materials such as Brazilian ginseng, Sanye Qing, and Baiyu. "We have cooperated with the South China Botanical Garden of the Chinese Academy of Sciences since 2014 to try specialty agricultural products. Now the annual output value has reached more than 500,000 yuan." Yu Hefei told reporters that the next step is to plan to create a large health museum and use their own Chinese medicinal materials High -end health services such as bath and physical therapy.

According to statistics, Taohua Town achieved a total output value of 31.57 million yuan in leisure agriculture in 2021. With high -quality characteristic agriculture as the cornerstone, with fashionable and vibrant global tourism, a new era of "sea peach blossom source" in the new era is the first appearance.

Expert Reviews

Associate Professor of Tourism Management and Ph.D. in Zhejiang Ocean University:

Taking the opportunity of the construction of a large garden in Zhejiang Province, with the purpose of drawing the blueprint of the Zhoushan Island, the Taohua Island actively attacked the market changes, developed development ideas, and seeks global changes, and created a common prosperous island sample that can be referenced. Promote the high -quality development of island brands. Taohua Island is based on the innovation presentation of inherent IP, the spatial production of visual symbols, the brand geography of the product, and the brand value of brand gene sharing.

Construct a diversified island business system. Taohua Island is based on the diversified market, industrial diversification, and stakeholders' participation in diversity, and strives to create a multi -modal coexistence of the development of Taohua Island, shaping the global atmosphere of Taohua Island value.

In addition, Taohua Island also strives to build the sustainable integration of production -life -ecological spatial relations with natural sustainable development and social sustainable development.

At present, Taohua Island is on the road to the island's commonly entered road with integrity, systemic, dynamic, interoperability, and locality as the basic principles, and take high quality, diversification, and sustainable path guide. This is an innovative practice for future islands.

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