A pet video earns hundreds of thousands?Meng pets have a lot of money, really making money so much?

Recently, pet videos suddenly spread all over the entire network, and even rushed to Weibo on July 10. Some media broke the news that a pet video earned hundreds of thousands. Many people were looking at cats and dogs really making money? What should we think of the sudden popularity of the cute pet economy, does the pet market really make money so much?

1. A pet video earns hundreds of thousands?

According to CCTV Financial reports, statistics show that in 2021, the number of people breeding dogs and cats in my country reached 68.44 million, of which nearly half were "post -90s" pet owners.

According to the division of pet types of pets in the "White Paper in China's Pet Industry in 2021", up to 59.5%of people raising cats exceeded the ratio of dogs (51.7%). In addition, there are 8.3%proportion of aquariums, 5.8%of climbing pets; 4.5%of rodents; 3.6%of birds.

Some pet bloggers introduced that if a video of hundreds of millions of playbacks can be made, that video can make hundreds of thousands of yuan. Data from a platform show that 90%of the pet bloggers who have more than 200,000 fans on the platform achieve traffic monetization through commercial means of e -commerce.

In fact, whether in domestic or foreign social platforms, the dynamic browsing of pet bloggers is usually not low, and the star accounts are endless. Vocabulary is usually a label on pet video.

Kuaishou data shows that the platform attracted 50 million pet video creators in the first half of 2021. The daily playback volume exceeded 1.2 billion times, and the total length of the total time was over 400 million minutes. Of the pet bloggers with more than 200,000 fans, 90%of them realize traffic monetization through commercial means of e -commerce.

In 2021, the size of my country's urban pets (dogs and cats) consumer market was close to 250 billion yuan, an increase of 20.6%year -on -year. The largest pet market is: pet food, the market size is about 128 billion yuan; pet medical, the market size is about 73 billion yuan; pet products, the market size is about 32 billion yuan.

Second, the pet economy really makes money so much?

To be honest, many people will be surprised to see that the cute pet economy is so popular now. I want to know how to make hundreds of thousands of pet videos. What should this logic look at? How can we judge the future of the cute pet economy?

First of all, it is a normal phenomenon for the rise of the current cute pet economy. The core reason is that with the development of the economy, everyone is actually getting richer. In the past, the core logic of everyone's pets was basically basically basically basically. They are all to look at home nursing homes. For example, the purpose of raising dogs is more for warning and safety, and the purpose of raising cats is more to catch mice. For most modern people at present, the purpose of raising dogs and cats is not like our ancestors. The core reason why people raising dogs and cats now are that they are often lonely in their daily life, and the pressure of life is relatively high. Pets can effectively accompany themselves to alleviate their own life pressure, so in such a large kind of greatness, so in such a large kind of big In the background, we can see the reason why the pet economy is so popular.

Secondly, we see that the current pet video to make hundreds of thousands of things is actually individual phenomenon, but there is no doubt that the overall market development level of the pet economy is relatively high. It is normal to see the core reason because many people currently need pets, but not everyone can afford pets. Under the condition that they have no conditions to raise pets, watch pet videos to disappear to disappear. Time has become a common choice for many people. This is why the pet category presents crazy development on the self -media market. The reason why a pet video can earn hundreds of thousands is because the pet economy flows The result is high, and it can reach a video, and the number of hundreds of thousands of pet bloggers is very small.

Third, from the perspective of long -term market development, the pet economy should be further developed. The core reason is that more and more single families at present are beginning to appear. Therefore, in such a big background, the single economy and the pet economy are complementary relationships. The pet economy is undoubtedly a huge air outlet in the market. If you want to be some supporting industries of the pet economy, there will undoubtedly be better. Market development. However, for the pet economy, the core is to make a solid way to earn the money you should make. If you want to make a pet video, you will make a lot of money, which is actually unrealistic. After all, the number of pet bloggers who can really make money is too small. For most pet bloggers, it is more to record their own lives. If you want to hold a lot of money for pet breeding, it is undoubtedly undoubted Your original intention is wrong.

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