The sales volume exceeded Tesla, and the fuel car BYD was crazy?Is BYD really successful?

In China's new energy vehicle market, Tesla is undoubtedly the absolute king. After Tesla, BYD seems to be pursuing. BYD seems to usher in its own highlights, is BYD really succeeded?

I. BYD's sales anti -overtime overshoot Tesla?

According to the Securities Times report, data released by the Passenger Car Market Information Association (hereinafter referred to as the "Passenger Union") show that in June 2022, the retail market for the passenger car market reached 1.943 million units, an increase of 22.6%year -on -year, and an increase of 43.5%from the previous month. In June, the growth rate of retail in June was at the highest value of the same period in the same period of nearly 6 years.

In June, the new energy vehicle market performed outstandingly. There were 16 companies with a sales volume of new energy vehicles exceeding 10,000 vehicles. In contrast, there were 13 car companies that broke 10,000 in May and only 5 in June last year.

June of June manufacturer's wholesale sales disclosed by the Federation showed that BYD 133,762, Tesla China 78906 vehicles, SAIC -GM Wuling 49,450, Geely Automobile 29671 vehicles, GAC 2,4109 vehicles, Chery cars 22783 vehicles, SAIC passenger vehicles 17985 Vehicle, 16178 vehicles in Changan Automobile, 15295 Xiaopeng Automobile, 13,241 SAIC Volkswagen, 13,157 Nezha Motors, 13024 ideal cars, 12961 vehicles of Weilai Automobile, 13917 vehicles of Great Wall Motors (601633), 12,272 FAW -Volkswagen, zero running 11259 cars.

According to the report of the Finance and Economics Weekly, the data shows that BYD sold 134,000 units in June this year, and the cumulative sales of more than 640,000 units from January to June increased by 314.9%year-on-year. It is worth noting that BYD's sales in the first half of this year have exceeded the annual sales of last year, and BYD's cumulative sales in 2021 were about 600,000 units.

From January to June this year, Tesla's global delivery volume was 564,000, behind BYD nearly 80,000. In addition, Tesla's global delivery in the second quarter of this year was 254,000 units, a year -on -month decrease of 18%, below 310,000 vehicles in the first quarter. According to the first quarter of the Tesla Shanghai plant, Tesla was equivalent to 40,000 vehicles in more than 20 days during production. But even if Tesla was not affected by the stop work of the Shanghai plant, BYD was still very likely to win the global championship.

According to ZAKER's analysis, on April 3, BYD announced the suspension of fuel vehicles, focusing on pure electric and plug -in hybrid vehicle business, becoming the world's first traditional car manufacturer announced on the suspension of fuel vehicles. Sales in the second quarter soared. According to the official website, BYD's current products can be divided into two major series of dynasties and marine. Among them, the dynasty series include Qin, Tang, Song, Yuan, Han, and the marine series include dolphins, destroyers 05 and other models, products and other models, products, products, products The price covers a range of 100,000 to 300,000 yuan, which is the main reason why BYD overtakes Tesla.

2. Is BYD really succeed?

To be honest, seeing BYD's sales surpassed Tesla in terms of sales, it was not very surprising. Before BYD had sold more than Tesla, according to the "Tram Report", "Tesla and BYD BYD statistics" statistics from "Tram Report" "Comparison of sales of new energy passenger cars" can be seen that Tesla continued to lead BYD to Q1 2022 since Q1, 2020, but Q2 was suddenly overtaken by BYD in 2022. This is the first time Tesla has been surpassed since domestically produced.

What should we think of BYD's eye -catching results? Is BYD's sales over Tesla, is BYD really succeed?

First of all, BYD's sales than Tesla are indeed the result of multiple factors. For BYD, it is indeed difficult to surpass Tesla this time. Since Tesla ’s domesticization, Tesla has been a god who blocks God in the Chinese new energy vehicle market. The market competitiveness can be described as a rainbow. Under such circumstances, even the Wuling Hongguang, which is continuously available in the market with the "Law of Zhenxiang", has not achieved transcendence. The result of multiple factors this time is the result of multiple factors:

First, the impact of the epidemic on Tesla cannot be ignored. The impact of the epidemic on Tesla is diverse. On the one hand, Tesla's Shanghai factory had been discontinued for a considerable period of time during the epidemic, which led to the rapid decrease in Tesla's delivery rate. On the other hand, it was affected by the supply chain. The influence, Tesla's production of the United States and German factories also has certain problems, which eventually led Tesla's overall delivery problems and provided opportunities for other car companies.

The second is that BYD's sea tactics are comparable to Samsung. The market strategy adopted by BYD is a very clear sea -sea tactic. This tactic is very similar to the hegemony of Apple and Samsung. Tesla used a single model similar to Apple as the king. The sea tactics, BYD's new energy, covering pure electric and plug -in hybrids, including Qin, Han, Song, Tang, Dolphin and other models. Under the blessing of a variety of models, it can meet the needs of a variety of users, so that BYD can be able to be able There are more advantages in the market.

Third, BYD gave all the firepower together after giving up fuel vehicles. For BYD, in order to take into account the fuel vehicle market, I once consumed too much energy. After completely abandoning fuel vehicles in April, BYD can finally focus on new energy vehicles. The five fingers are not as good as breaking one finger ". After BYD's current concentration of its strength to new energy vehicles, it has indeed achieved the outbreak of performance. Under the blessing of various factors, BYD's performance surpassed Tesla in one fell swoop, and it seemed normal.

Secondly, is BYD really succeeded? Although the sales volume exceeds Tesla, the success of BYD may still have a long distance, just like Samsung's sales surpassed Apple, but the gap between Apple's performance is not small. This is profit.

It is very similar to the mobile phone industry, and the new energy vehicle industry is also a very serious industry with a very serious division. Tesla's profit level far exceeds most competitors. Data show that in the first quarter of this year, Tesla's revenue was US $ 18.765 billion (about about RMB 125.535 billion), profit of US $ 3.318 billion (about RMB 22.197 billion), BYD's revenue of 66.825 billion yuan, and profit of 808 million yuan. In terms of the gross profit margin of automobile business, BYD is 15.6%, Tesla reaches 32.9%, and BYD is only half of Tesla.

This is because in the entire new energy vehicle market, China's new energy vehicle companies basically adopt a thin profit -making model. In the case of relatively inconspicuous advantages in the market, it can only be used to reduce the profit level To increase your cost -effectiveness, even the Weilai Automobile and the ideal car, known for its high prices, the overall gross profit level is about 20%, and it is far behind Tesla. The gap between Slas is quite large.

Not only is the profit level not compared to Tesla, but the gap between the market value is also not small. As of July 8, 2022, BYD's overall market value is 984 billion yuan, but Tesla's overall market value has reached 7794 The dollar (about 5218.2 billion yuan on the day of the day) reached five times that of BYD, so in this case, although BYD achieved good results, there is still a considerable gap compared to Tesla.

Third, what should BYD's future think? As one of the most popular new energy vehicle companies in Buffett, BYD's influence in the market is actually quite large. In this case, facing the sales volume that has been difficult to achieve, BYD's long -term future we should What about it?

For BYD, the current results are difficult to come, but BYD must not relax the vigilance. The entire new energy vehicle market has actually become a hot red sea. In this case, BYD's advantages are not as good as the advantages of BYD are not. So significant, in order to achieve long -term sustainable development, BYD also needs to further make a difference in various fields such as products, research and development, and marketing.

Once Tesla restores his comprehensive production capacity, it must be not small for BYD's competitiveness. Therefore, BYD must firmly grasp the golden period of current development and continuously improve your competitive advantage. Only in this long running can be in this long -distance running. Among them, the person who really laughed to the end.

BYD surpassed Tesla, what do you think? If you buy a car, do you buy BYD or Tesla?

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