Wen Finance and Finance ｜ "Salesman" Dong Yuhui: What is "selling"?

After Liu Genghong, Dong Yuhui sealed God.

On July 7th and 9th, he claimed to be a "Internet salesperson" and a record of indirectly selected live broadcasts in the East.

The matter sighed from Dong Yuhui. He said that it seemed to be the hottest day, and the praise broke 100 million. On the same day, the Douyin staff specially screened the screenshot and gave it to Dong Yuhui that it was not easy to like the 100 million yuan in Douyin.

As a result, "girls and boys of terracotta warriors" wanted to break a record to Dong Yuhui.

The target on the 7th was originally 400 million. Maybe 400 million came too fast, and someone proposed a 500 million. Because Dong Yuhui said that he would rest the next day, he couldn't like it. The girls and boys locked the likes of 520 million that day.

This is not over yet. On the 9th, Dong Yuhui became a well -known month, and the praise quickly exceeded the 7 -day record. From 19:45 to 22:45, the number of likes has reached 820 million. At this time, Dong Yuhui should have been offline. But fans did not agree, claiming that they were going to 100 billion yuan. Dong Yuhui had to stay and sang a song "I only care about you". At 23:02, the praise reached 1.02 billion, Dong Yuhui left the field.

The "500 million" and even "100 billion" projects are done.

【one】

In the live broadcast on the 7th, Dong Yuhui sang "Chengdu" on the spot, which greatly mobilized the user's emotions. When introducing a product in the cotton era, Dong Yuhui did not play much, and even some was not in the state. However, this does not affect the hot message and interactive area.

A fan netizen made a detailed explanation of this--

First, I really like this teacher sincerely, attracted by his talents, and it feels like he is the encyclopedia that has been walking. What we can do is to like to show respect and love. I also want to see more people through likes.

Second, there are too many things in the live broadcast room. We can't buy so much. Sometimes I feel that I do n’t buy something in the live broadcast room, and I am sorry for him, although he often forgets to sell the goods. Perhaps because of this guilt, we want to express something that we like to like this action. Although we can't buy everything, we can use our own way to show support.

Third, want a sense of ritual. Sometimes starting from Dong Yilli, the girls and boys of our terracotta warriors and horses just want to participate in such a sense of ritual, and sometimes they do n’t know why, but it is necessary to feel it. Rather than saying to Dong Yuhui, it is better to say it is for us. Tell others, we have been here, we participated. The girl and boy of the terracotta warriors are proud and proud!

In the middle, Dong Yuhui said, good, obedient, don't order. In this regard, a fan says that the more that, the more you can stimulate this damn victory. We are "disobedient" students. We are "rebellious" students, and we want to do it with the teacher. Damn's desire to victory and defects proves the existence of girls and boys of our terracotta warriors.

On the 9th, this phenomenon reproduced. When Dong Yuhui said that there was no need to reach a certain number, the partner who handed over the shift clearly said that if the fans were not allowed to break this record, it would come back in the future.

The number of customers in the live broadcast room on the 7th and 9th was not found. Generally, it is estimated that about hundreds of thousands, 500 million or even 100 billion enough to prove everything.

【two】

From the interpretation of fans netizens, actually answered a question: Is Dong Yuhui a salesperson? If so, what exactly is he selling?

Do not shout the link, do not shout 321, do not urge orders, and do not create anxiety. On the contrary, Dong Yuhui's most common mantra when he brought the goods was: you like to place an order. Don't buy it if you don't need it, shop rationally. And repeatedly emphasized.

Therefore, some people take Dong Yuhui's live broadcast right to listen to the radio anchor, which will not affect other things anyway. Like Dong Yuhui, the words of the words are indeed suitable for men, women, and children, and have a cure effect.

It is actually a nickname for Dong Yuhui's fans to refer to boys and girls. A mature female fan frankly stated that the reason why they looked at Dong Yuhui was to listen to the "Dong -style" values ​​output attached to food, supplies and books. As for buying and buying, it is an appreciation and support for him, and it is just a pleasant shopping behavior under the same frequency of emotions -I hope he will always be able to speak. This kind of consumption psychology is actually the same as boys and girls.

In fact, instead of Dong Yuhui is a salesperson, it is better to say that he is a knowledge shopping guide packaged as a "salesperson". The rich teenage experience and reading experience, the teaching experience of the English background, coupled with the advantages of being good at expression, in his body, we actually saw the possession of Luo Fat, Fan Deng, and even Yin Yan. Such talents, in the logic of the Internet and the world, whether it is selected in New Oriental or East, is just a matter of time.

【three】

In Dong Yuhui's live broadcast of goods, there is one category that is most consistent with its identity background. This is the book. As Dong Yuhui said, culture is the soul of live broadcast.

In the face of the question of "so many products in the live broadcast room and what you like to sell most", Dong Yuhui bluntly said that "the most recommended is the book". As a teacher and a scholar, Dong Yuhui firmly believes that "let more people go to study" is a matter of pride. "If the teacher does not read, thinks so barren, how can I touch a soul? The values? "

In the live broadcast on the 9th, when Dong Yuhui and Mingming were handed over, he admitted that he still likes to put books on the most prominent places of the live broadcast desk. In fact, this is also confirmed in the number of fans. While the selection of live broadcast rooms reached 21.73 million, the newly opened "Oriental Selected Books" also reached 3.03 million fans.

Dong Yuhui's book record is: "Living" sold more than 60,000 books, added two orders, and sold out of stock; "Su Dongpo Biography" 2000 volumes "second empty", sold for more than half an hour after the order There are more than 10,000 books; "Xu Yuanchong: The suffocating Tang Poems and Song Cultural Book of Songs" in the previous live broadcast can be sold for 5,000 units, which is "considerable sales", which has sold nearly 180,000 units so far; "The right bank of the river", Dong Yuhui even shouted: "If you can sell 50,000 copies in a month, I must engrave such a sentence on the tombstone after death -I sold a very good book to 1.5 million books."

According to data, Oriental selected 2.66 million single books in Douyin in June.

【Four】

Dong Yuhui once sighed for his explosion. It was accidental. This feeling is more straightforward in the following phrase.

"In this era, the knowledge is so rich that it can be obtained at hand, and the printing is getting cheaper and cheaper, but many people are getting farther and far away from the knowledge, so people are empty and struggling. ","

Obviously, Dong Yuhui expressed a kind of gratitude to himself: In the most difficult years, he did not give up the full -scale book and did not give up looking up at the starry sky. It was in the persistence of long -termism that Dong Yuhui bloomed in the summer of 2022.

A latest mobile phone or game product can be used by almost everyone picks up. This is the convenience brought by the material. However, a classic book that reflects the world of the world can only be chewed below to internalize personal wealth. Reading is far from being as easy as WeChat reading. The more this point is in the age of material desire, the more people dazed -Dong Yuhui has crossed this era.

Dong Yuhui is essentially the iconic symbol of reading and knowledge and action. As for business, it is only the result of attached.

Source ｜ Jingbao APP

Reporter: Hu Wen

Figure: Xu Qingdong

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