Is 10,000 yuan bicycles become wealth management products?Why suddenly became popular?What should I see?

Author:Jiang Han Vision Time:2022.07.10

Once upon a time, China was a world -renowned bicycle country. Bicycles were the main ways of travel of the Chinese at that time. However, with the economic development, the number of bicycles began to decrease. Driving or public transportation became the main way to travel. Recently, the bicycle has suddenly become popular. Many people are asking what is going on? Why can bicycles become wealth management products? Where is the root of them?

1. 10,000 yuan bicycle into wealth management products?

According to Red Star News, the "bicycle heat" has recently been mentioned frequently on the Internet. Some e -commerce platform data also shows that the search popularity of keywords such as mountain vehicles and cycling is high, and in some brands of physical stores, supply is not in short supply. Because of the shortage of stocks, the prices of second -hand cars in some brands have also risen all the way. Some owners report that cars that have been riding for a year or two can still take the original price, "the value preservation rate is lever."

According to the Daily Economic News, the city's ride is hot to "traffic jams", which is not only a new way of low -carbon travel, but also a social currency and circle talk, a personalized self -expression.

It is understood that among these ride newcomers, most people have the needs of daily exercise and fitness, but they can not continue for the time being due to the epidemic of sports or frequent fitness places. The habit and state of exercise.

As an outdoor lifestyle riding, there is a relatively clear definition: main fitness activities carried out on some suitable sections in urban or suburbs. The distance is dozens of kilometers, as many as hundreds of kilometers, and most of them are more than two or three hours.

The reporter learned that the price of a road bicycle ranges from 5,000 yuan to 100,000 yuan. According to interface news, models of more than 5,000 yuan are the mainstream consumer range, of which the 5,000-8000 yuan file is the best-selling, while the price of 100,000-15,000 yuan is the most popular.

Second, the sudden popularity of the bicycle should be seen?

We see that the current bicycle market has a 10,000 yuan bicycle, and it has become a wealth management product for preservation and appreciation. Many people will be surprised to ask. What is going on? What should we think of this?

First of all, the current phenomenon of abnormal red fire in the entire bicycle market is actually a normal manifestation. Originally, everyone riding a bicycle mainly regarded bicycles as a means of transportation, so with the development of the economy, everyone has become more and more. After the money, the bicycle began to gradually be eliminated by the market. Although there were the last kilometer solutions brought by the prevailing bicycle in the back, everyone was often a view to supplementing transportation. But as the effect of the candle economy brought by the film industry we have discussed earlier, the bicycle market has actually come to a state of development of the candle economy. This is the solution of everyone's needs for bicycles. The plan has become a way of sports and fitness, so road bicycles have begun to popularize in the market.

Secondly, for the current entire highway bicycle system, the reason why we can see the value -added and value -added state we have seen before is that after everyone uses the bicycle as a way of exercise, it has begun to form a very clear. Everyone in the social market system has begun to use bicycles as a social way. Since bicycles are a social way, everyone may be more concerned about my bicycle, whether it is handsome enough, can it be a social currency. After I ride a bicycle, I ride a bicycle Can you take better photos to the circle of friends? This has become the focus of everyone's attention. Under the influence of this role, the bicycle has naturally become a product that preserves and appreciates, and with the continuous increase of raw material prices, the more high -end bicycles have a trend of price increases, so second -hand bicycles The market will appear. Even if you sell the original price, you have used second -hand bicycles for a year or two. As long as the overall product is good, it can be sold at a good price.

Third, for the current bicycle market, due to the relatively insufficient supply of bicycle raw materials, in fact, bicycles are in a state of shortage. On the one hand So the end result is that more and more users have begun to focus on the second -hand bicycle market. This is why, some time ago, we observed that the price of second -hand cars was higher than the original price. This It is the inevitable market result caused by the shortage of market.

For the current entire bicycle market, the phenomenon of preservation and appreciation of second -hand bicycles is just a short -term market development trend accompanied by gradually recovering the bicycle market, and the supply is gradually sufficient. This phenomenon will also be alleviated. Therefore This method of cycling has gradually been recognized by everyone, but overall, bicycles are still a consumer product. He wants to be an investment product. From the current point of view, it is still not realistic.

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