Tik Tok Overseas Live E -commerce Fail?Why can't the Douyin e -commerce model go overseas?

In recent years, what is the most popular in China? A large number of giants represented by short videos can be described as infinitely beautiful in the market, and overseas Tik Tok, which is the same as Douyin, also siege the city in the world market. However Tik Tok is always not satisfactory to overseas. Why can't the Douyin e -commerce model go overseas?

1. Tik Tok overseas live broadcast e -commerce failed?

According to the E -commerce Daily, after finding the direction of rushing in the Southeast Asian market, Tiktok could not get up in the European and American markets.

According to the "Financial Times", after being blocked in the British live broadcast and cargo market, Tiktok has abandoned plans to expand its live broadcast e -commerce in Europe and the United States. People familiar with the matter revealed that TIKTOK originally planned to launch live broadcast -related functions in Germany, France, Italy and Spain in the first half of this year, and expanded it to the United States later this year. After the British project failed to reach the target and the net celebrity withdrew from the plan, the expansion plan had been canceled.

A TIKTOK employee revealed that "the market has not yet formed, and the awareness and adoption rate of general consumers are still low and in the initial stage."

The report pointed out that although Tiktok Shop provides subsidies and cash rewards, it encourages brands and Internet celebrities to sell through this application, many Tiktok Shop's live sales sales are still poor.

Or because of poor results, Tiktok compresses the support for the project, which has revealed that the project will declare the failure signal.

Too low salary is one of the reasons for some Internet celebrities. A TIKTOK agency once revealed to the Financial Times: "Tiktok has realized that they don't have much money, so they cut the cost, which makes some people not want to continue."

2. Why does the Douyin e -commerce model go overseas?

We see that Tik Tok's overseas live e -commerce companies have some problems. Many people feel strange. Why is such a popular Douyin e -commerce model in the country that cannot go in overseas markets? Where is the reason for this?

First of all, from the perspective of the development of the entire market, the reason why the Douyin e -commerce model can rise rapidly in the domestic market and the core reason is that China is a very advanced country in the e -commerce industry. In fact, enterprises have actually formed a strong market foundation in China. Whether it is logistics or supply chain, the industrial chain of the entire market has been very complete. Under such a big background The role of merit, so in the background of the overall market, we have seen that more and more e -commerce companies can intervene, and the short video rises rapidly, so as to form a strong market competitiveness. This is the Douyin e -commerce model model. The core reason why it is popular in the domestic market.

Secondly, let's take a look at the European and American markets that do not seem to be adapted to the current TIK Tok e -commerce model. In fact, it is also a normal phenomenon. This is because the European and American markets and domestic markets are large. It is also the current TIK Tok e -commerce model, which lacks sufficient competitiveness in the European and American markets. On the one hand, no matter which country in Europe and the United States, as long as the country's own living concentration is not high, it is difficult for the e -commerce model to develop and grow. Even in the United States that develops well in e -commerce, in fact, the popularity and convenience of e -commerce companies are in fact. The degree is not as good as China.

Therefore, in such a big background, the Tik Tok e -commerce model actually lacks sufficient foundation for survival. The foundation is the biggest problem with the Tik Tok e -commerce model. On the other hand, on the TIK Tok e -commerce market, basically it is a market model of a matter of competition and the survival of the fittest. Because China has enough Internet celebrities to make e -commerce attempts, in this market competition in this market, competition in this market competition is competing in this market competition. Among them, more or less can produce two good Internet celebrities, but in Europe and the United States, there is actually a lack of sufficient foundation to do this. It may be difficult to attract the participation of net reds.

Third, for the current entire e -commerce market, although the e -commerce market has a better market development prospect, for most e -commerce companies, it is necessary to completely copy China's successful experience to the European and American markets. In terms of, it is still necessary to have a lot of difficulty. Often, a large amount of experience is needed to study and analyze the development trend of the market itself, the direction of development, and what development demand is. Only in this way can we truly promote the development of the e -commerce industry. As for the current TIK Tok e -commerce model, copying the domestic market development logic is likely to have a phenomenon of dissatisfaction with soil and water. If you want to make live e -commerce locally It is the most needed system to build a more effective system on the market on top of the market.

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