After the determination, Longhu wisdom creates life "not fast"

Don't like noisy, don't like to "make fun".

Wen 丨 Chinese Shang Tao Lue Yuntan

The hot summer fire brings a little warmth to the real estate market.

In the past June, the difficulty of housing enterprises had begun to dawn, and the surviving sales of enterprises rose sharply from the previous month. Longhu and Xuhui also used data to push the "glory" of private housing companies.

In the past, many real estate companies have long realized that "the eggs cannot be placed in a basket" and have deployed the second growth curve, and property and business management are the representatives. The huge imagination space, stable cash flow, coupled with continuous growth, allowed relevant companies to obtain higher valuations. The market value of Country Garden's service once surpassed Country Garden is a typical case.

However, the emotions of the capital market have not been fully repaired, and the low -level shock that the constant index has continued in the month has not ended, which means that the current trend is not clear.

On July 7, Longhu Zhichuang's life updated the prospectus and continued to advance the listing process. According to Longhu's reply, updating the submission of listing declaration materials is the company's initiative, rational and active choice.

Regardless of whether it is active or passive, an obvious fact is that when the global capital market is turbulent, the luminous light is better than the blindfold.

Update data Has the initiative?

Property services used to be the citron of the capital market, but it was difficult to finish under the nest. As the overall decline of real estate stocks, property stocks were also "connected." Statistics show that in the first half of this year, 80%of listed real -life enterprise stock prices fell, of which 7 of them fell more than 50%.

In terms of new shares, it is not easy to obtain high premium and high valuation at this time. The best window period for the listing of real -life companies has passed in early 2021.

Recently, the new stocks of landing in Hong Kong stocks have been frustrated, and the hottest basalt in the subscription is not good. Runmede-B plummeted by 15%. The first day of the Lu merchant service listing fell over 25%.

In the context of the poor environment of the entire industry, as a local small state -owned property enterprise, Lu merchant services are listed against the trend, and the stock price breaks are also expected.

In this way, many real estate -related enterprises listed since 2021 have broken all, and the smaller declines are as 14%.

The Middle Finger Research Institute pointed out that "currently is a period of in -depth adjustment in real estate, not a good opportunity for listing. Real estate related companies must seize the rhythm of listing. In the future, the market has recovered and the market expects changes.

Shi Ye, potential. The seamless connection of this offener's prospectus means that Longhu Zhichuang Life continues to advance its listing process, but the time of the Longhu trial, and the initiative to grasp the initiative in the choice of listing. After all, it is not rational.

As early as January 7 this year, Longhu Zhichuang Life has submitted a prospectus on the Hong Kong Stock Exchange. According to the regulations of the Hong Kong Stock Exchange, since the application information submitted for the first time has been six months, the financial data has expired, and the application for the first time has failed, but this does not mean the end of the IPO.

Statistics show that as of June, the IPO application of more than 76 companies in the Hong Kong Stock Exchange failed, and the prospectus was updated during the year, including the fast dog taxi just listed.

In addition, during the great real estate change, the Hong Kong Stock Exchange will undoubtedly adopt a stricter financial review for property and business management enterprises related to strongly.

In addition, due to the increase in the turbulent global capital market and the repeated impact of the epidemic, since the second half of 2021, the Hong Kong Stock Exchange has obviously tightened the listing standards, which led the overall process time.

Of course, as institutions said, "the possibility that the company has passed the hearings does not rule out the hearing." Three months ago, there was news that the Longhu Wisdom Creation Life Listing Plan has been approved by the Hong Kong Stock Exchange.

If the news is accurate, the prospectus of Longhu Zhichuang Life updates, which is not only a conventional operation in line with the listing regulations, but also the choice of investors and comprehensive consideration of factors.

After real estate, open a new track

Since the second half of 2021, unlike the weakness of real estate sales, property management services have shown amazing potential.

In 2021, the performance of Vanke A and Country Garden became contrast, and the net profit of all things to home increased by 13%, and the net profit of Country Garden service increased by 56.4%.

Obviously, the "real estate+" business represented by property management is blooming a new vitality. Longhu Zhichuang Life is a new species launched by Longhu at the beginning of the year-. It is not the simple addition of Longhu Smart Services and Longhu Business Operations, but a new and dimension in operating ideas and brand connotations. It is a new light asset flagship platform.

Compared with the real estate development of assets, Longhu Zhichuang's life is lighter and strong.

In 2019, 2020 and 2021, the operating income of Longhu Zhichuang Life Life was 4.369 billion yuan, 6.468 billion yuan, and 11.056 billion yuan; net profit reached 681 million yuan, 931 million yuan, and 1.367 billion yuan, revenue and net profit, revenue and net profit. Both growth and growth rate continues to accelerate.

From January to April of this year, Longhu Zhichuang Life's operating income reached 4.064 billion yuan, an increase of 38.6%year-on-year; net profit of home mother was 532 million yuan, an increase of 69%year-on-year. The growth rate of profit is far faster than revenue, showing a significant increase in profitability.

The area of ​​management is the performance source of the property management enterprise, and the difference between the contract area and the area in the pipeline, which represents the growth of property management enterprises.

As of the end of April this year, Longhu Zhichuang Life Management Service was 274 million square meters and the contract area was 386 million square meters. In terms of business operations, there are 62 shopping malls, 134 contracting projects, and a contract operation area of ​​about 12.4 million square meters. Source: Longhu Zhichuang Life Prospectus

Although Longhu Zhichuang's life is not as good as Country Garden services and everything, in the track of the entire business property management and commercial operation services, Longhu Zhichuang Life Sites steadily sitting and putting it.

Relying on Longhu Group, it focuses on "empowering property management and commercial operations with intelligent technology" and through science and technology new service standards.

Under the continuous increase of scientific and technological investment, Longhu Zhichuang Life has established an industry -leading scientific and technological service system to improve the accuracy and humanity of service.

Liu Shui, the person in charge of the research department of the Central Finger Research Institute, pointed out that in the current market environment, the listing of real estate -related enterprises will make investors interested. It must have a distinctive business model and reflect the characteristics of business.

In the Hong Kong stock market, commercial investment and commercial operations have always been a popular asset. With the commercial (Tianjie) Longhu and Wuyue Plaza's new city holding, and the China Resources Land of Vientiane Brands, the price -earnings ratio is much higher than the housing -based real estate companies.

The subsidiaries split out of these companies have more obvious valuation advantages. The dynamic price -earnings ratio of China Resources Vientiane Life is as high as 41 times. The new business model will reverse the stereotypes of real estate companies in the capital market.

For a long time, Longhu has been a representative of the steady operation of the real estate industry. It has adhered to financial discipline and keeps Zhengzhi Zhiyuan. Longhu Group has maintained the "three red lines" green file for six consecutive years.

After the previous round of property management companies ran out, there are not many high -quality real estate chain companies to be listed. Longhu wisdom creates life, everything, and Wanda commercial management is one of the best.

After walking across the industry, the industry returned to rationality, the industry returned to reason, and Longhu's wisdom and creation of life were set.

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