Wudu District, Longnan City: Pepper "Qiao" Minfu

During the Northern Wei Dynasty, the agronomist Jia Siyi recorded "Shu Jiao's Martial Arts, Qin Jiao out of Tianshui" in "Qi Min Yao Shu". In the Tang Dynasty "Yuan He Zhi", there was a record of "Pepper Kaiyuan Piegong". The red oil color of Wudu peppercorns is heavy and the aroma is strong. The big mung bean bites between the teeth, and the tongue tongue tongue is walking, and it is endless.

The unique geographical environment has created the excellent quality of Wudu peppercorns red, heavy oil, large grain, full of spicy fragrance, and hemp. For many years, Wudu has always maintained an industry status of "area first, output first, quality first, and farmers' income to account for the number one."

"More than 20 years ago, the local peppercorns in Wudu rely on mules and horses. From Longnan to Chengdu, Sichuan, they needed three days and three nights on the road. The hawkers boarded the truck and slept with the pepper in the cargo compartment. The inside and outside become "peppercorns".

Today, e -commerce has made "the thousands of water on the space becomes close to the Internet." The development of e -commerce has allowed Wudu peppercorns to get rid of the intermediate link and reach the demand market directly at the place of origin. With good quality, the price has been pulled up. Most of the intermediate profits enter the wallet of pepper farmers. Relying on the "Alibaba Longnan Industrial Belt", the 1688 online store of the 41 peppercorn cooperatives of Wudu District entered the "Industrial Belt" and encouraged the development of online bulk loose goods transactions. "Our peppercorns have good quality, and the market demand is increasing. Now the amount of peppercorns sells through the Internet every year, and we finally have the right to speak in terms of price." Li Zongying, director of Wudu District E -commerce Office, said.

At present, there are more than 1,450 online stores in Wudu District Zanthong E -commerce, with a total sales of more than 1.5 billion yuan, which has realized the in -depth integration of e -commerce and industrial revitalization.

Not only that, Wudu District also focuses on increasing marketing efforts. Through the establishment of the peppercorn association, the construction of characteristic agricultural product trading markets, and conducting live broadcast and cargo activities to comprehensively broaden the sales channels for peppercorns. On July 13 last year, the Sichuan -Chongqing hotpot industry conference and "Long goods entered the Rong" China (Wudu) peppercorns exhibited conference entered the main place of sales for the first time, realizing the precise docking from the place of production to the end market. "In the past, we attracted customers. Now we are two pronged princes, and we will take the initiative to go out. We have a good effect on broadening the sales channels of Wudu peppercorns and improving its brand effect!" Said Kou Rui, head of the Ruida Pepper Professional Cooperative in Wudu District.

Observation, peppercorns, industrial forums, east -west collaborations ... The result of various ways to promote and promote Wudu pepper is more than 20 pepper pepper dealers and large -scale catering companies such as Haidilao, Lao Genma, Chongqing Dezhuang, etc. Supply and marketing relationships, and opened the international market through the International Hot Pot Alliance, about a thousand tons of Wudu pepper pepper to Japan, South Korea, the United States, and Germany.

Guo Hexiang in July in midsummer, looking at the pepper trees in the mountains extended from the foot of the mountain to the top of the mountain, outlined a happy "equivalent".

The Chenpo -Ying family in Yingzhai Village, Guohe Township rely on the harvest of peppercorns, and enriched a family. Last year's Laba Festival, Chen Po Ying was engaged to his son with the income of peppercorns. "In the past few years, peppercorns have been harvested well. I am very happy now and I want to hug my grandson."

After graduating from Yang Lihong, a 30 -year -old Yang Lihong High School, he has been working in other places and returned to his hometown to plant pepper. Through the technical training organized by the government and his own research, Yang Lihong quickly grew into the "rising show" of the village to control the peppercorns. "In 2021, our family harvested 1700 pounds of peppercorns, sold at a price of about 52 yuan per catty, relying on peppercorns and revenue. There is a deposit every year at home. I hope that peppercorns can sell for a better price this year." Yang Lihong said.

Wang Wen Group, Secretary of the Party Committee of Guohe Township, said: "Guohe has grown 27,000 acres of peppercorns in the whole township, of which 22,000 mu of 22,000 mu; the total output of the township in 2021, the per capita output reached 140 pounds, an annual income of nearly 120 million yuan, per capita income per capita income 8400 yuan, becoming the first industry of the masses steadily increasing income. "

Berlin Town is located in the middle of the Beiyu River Basin north of Wudu City, and is in the best urine planting area of ​​peppercorns. "We have a total of 21 administrative villages in the town, of which more than 16,000 acres of peppercorns are planted in 20 villages." Zhang Hongmei, secretary of the Party Committee of Berlin Town, said that the peppercorns industry has become the most widely covered industry in Berlin, the largest benefit of the masses, and the highest recognition.

Yuan Sande, deputy secretary of the party branch of Yuanjiaba Village, Berlin Town, said: "There have been many poor households in our village before. In recent years, everyone has achieved comprehensive poverty alleviation through the development of the peppercorns industry. Now the highway is very convenient. The peppercorns can be shipped to the end markets of Chengdu and Chongqing as soon as possible, which greatly increases the income of the masses. On the road of revitalizing the countryside, we are very confident. "

To cultivate industries, it takes a long time to do it, long -term planning, and often unremittingly. In the next step, Wudu District will closely focus on the construction of the "3+6" agricultural industry system, comprehensively accelerate the renewal steps of peppercorns, strengthen the marketing of peppercorns brand e -commerce, and promote rural revitalization with the high -quality development of peppercorns. (Reporter Hu Benping, a reporter from Rong Media)

Source: Longnan Wudu Release (ID: lnwdfb)

Edit: Wang Xuexiang Responsible: Zhu Wang School Review: Du Yiming

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