Many consumers are transformed into "ice cream guards", and Wuhan's low -priced ice cream is popular

Jimu Journalist Zhou Dan

Photography reporter Wang Yongsheng

Intern Peng Siwen

After the "ice cream assassin" caused heated discussions on the Internet, some traditional and classic old -fashioned cheap ice cream began to be sought after. Among them, the "Snow Lotus" ice cubes with a price of 0.5 yuan have recently been sought after by many netizens, causing a wave of old waves.

Jimu Journalists visited and found that the "Snow Lotus" ice cubes in Wuhan's offline market are not easy to buy. Only a few stores have stocks, and the brand is different. In the online market, the sales of "Snow Lotus" have gradually risen. Since July, sales on the takeaway platform have skyrocketed 199%. In addition, traditional low-priced ice creams such as popsicles and torches have sold 2-3 times in previous years.

A few shops are selling snowdrop ice cubes

On the afternoon of July 7, Jimu Journalists visited Wuhan Yuanyang Cold Beverage wholesale Optics Store, and many offline cold drink wholesale stores such as the wholesale and distribution department of Xinzhang, and the staff said that there was no "Snow Lotus" for sale.

The staff of Xinzhang's cold drink wholesale distribution department told reporters that there are few "Snow Lotus" in the Wuhan market. He said frankly: "I did not expect that the recent" Snow Lotus' has burst into fire online. But the price of 'Xuelian' is too low, worrying that this is just a momentary heat, and even if the goods are purchased, they can not earn any money. "

After finding more than 20 convenience stores and sellers in a row, the reporter has not found offline shops selling "Snow Lotus".

On the 8th, Jimu reporters searched on the takeaway platform and found a few shops selling "Snow Lotus", but the brands are different.

A convenient "Snow Lotus" single package sold by a convenience store in Wuchang Democratic Road is 80 grams, priced at 1 yuan/bag. "Recently, there are a lot of people who come to buy 'Snow Lotus'. Now there are not many goods, there are about dozens of bags left."

At the Hongshan Plaza store of Jiamei Yuexiang Supermarket, the staff introduced that they were specially taken for takeaway. They were 80 grams a bag of Snow Lotus and the price was 0.1 yuan. Each person was limited to one purchase, mainly for drainage.

Snow lotus ice cubes sold by takeaway platforms

The reporter searched on the takeaway platform and found that the Tianfu Convenience Store Jianghan Road Store. The "Snow Lotus" ice cubes are 60 grams and the price is lower. Each bag is 0.01 yuan, and each person is restricted to one. The monthly sales have reached 267. The merchant said that recently the "Snow Lotus" fire, many consumers will bring a pack of consumers after the shelves.

The reporter learned that at present, "Snow Lotus" ice cubes are mostly sold offline in Linyi and surrounding areas in Shandong.

On the takeaway platform, the reporter put the positioning to Linyi and found that "Snow Lotus" is indeed a hot -selling product of many supermarkets. Most of the monthly sales volume of single stores is about hundreds of copies, and the monthly sales with high sales reached 1286+.

Only one company has a Snow Lotus trademark

Why does "Snow Lotus" burst into fire overnight? Why is it concentrated in Linyi?

The reporter sorted out and found that at the end of June, some netizens broke the news that the production workshop of the "Snow Lotus" ice cubes was messy. Unexpectedly, this breaking news was "verbal" by netizens who had eaten "Snow Lotus" ice cubes for many children. In the past few days, on social platforms, the topics of "Xuelian" read hundreds of millions of topics. As of July 8th, the "Snow Lotus Ice" Douyin account only applied for 10 days, and the number of fans exceeded 780,000, exceeding the "Zhong Xue Gao's official flagship store" Douyin account with more than 480,000 fans.

"Snow Lotus Ice" official Douyin account

The reporter saw that the main body of the "Snow Lotus Ice" Douyin account was Yixiao Meng (Linyi) E -commerce Co., Ltd. It responded to the Douyin account that "the purification workshop has been fully produced, the feelings of 5 cents, the safe food, there is no collapse of the house", and the clean and bright photos of the workshop clarify.

Mr. Li, the person in charge of the company's brand, said: "The profit of a bag of Snow Lotus is about 5 cents, which should be the lowest price of ice cream on the market. The profit brings is not enough to develop other products. The ice cream is the main, and the price of 5 cents a pack has lasted for about 13 years. "

With the fermentation of the "Ice Cream Assassin" incident, it is enough to have a high -priced ice cream that is usually more than a dozen pieces. The ice cream with 5 cents of cents hit a lot of consumers. So netizens turned into "ice cream guards" and guarded the "Snow Lotus".

However, Jimu Journalists noticed that netizens from all over the country claimed that the "Snow Lotus" to protect was not the same "Snow Lotus".

"Snow Lotus Ice Cube" official jitter number also issued an announcement while rumoring, saying that many trademarks "Snow Lotus" ice cubes sold in the market are currently produced by scattered workshops. Whether the snowdrop ice cubes can meet the safe food standards, it will be prosecuted with the company that pursues trademark infringement.

The reporter noticed that behind the "Snow Lotus Ice Cube" account of rumor response, it was Shandong Linyi Guzhangzhai Food Co., Ltd. (hereinafter referred to as "Guzhangzhai Food"). At present, the brand "Snow Lotus" ice cubes are rare in the "Snow Lotus" sold in Wuhan.

So, is Gu Yizhai Foods a regular manufacturer of "Snow Lotus"? The "Snow Lotus Ice" Douyin account disclosed the design patent certificate, food production license and trademark registration certificate on June 29. However, because the food production license was more vague, it was unable to identify the specific information. The reporter privately sent the account to inquire, and then received a reply saying that it was "regular enterprise". However, the reporter proposed further interviews, as of the time being for the time being, no response was received.

In addition, search for "Snow Lotus Ice Cubes" on the e -commerce platform. Most of them appear Snow lotus sweet ice produced by Zibo's Linzi Snow Meng Cold Beverage Factory. Most of the 40 bags are more than 90 yuan, which is about 2 yuan. After buying, some consumers said: "It is the taste of childhood, and Sprite's ice cubes." However, whether "Snow Lotus Ice" is a "ice cubes" in memory. The reporter checked a number of netizens commented that although it was "similar packaging and similar taste", some netizens remembered that they used to be "Bilian", some netizens bought "Sprite", some netizens said that it should be "Sprite Bing", Some netizens said that they bought "Xuele Bing" before.

But no matter who is the "ice cubes" in memory, netizens are actually high -priced ice cream with 5 cents.

Below low -priced ice cream below 1.5 yuan ushered in hot sales

Although the identity became a mystery, the "Snow Lotus" was really hot. In addition, other low -cost ice creams have also ushered in hot sales.

"Wufeng Cup, Meiyle, corn sticks ..... These are all local ice cream brands from snacks to large, from price to taste, no more than 40 net red ice cream on the market. ! "Zhang Kai, a citizen of Wuhan City, told reporters that he and many friends around him were keen to" hoard "cheap ice cream.

The reporter visited a number of cold drink wholesale stores that the current low -priced ice cream with better sales was within 1.5 yuan, including old popsicles, small pudding, and Yili mood. The price of old popsicles and small pudding is about 0.8 yuan to 1 yuan each, and the price of Yili is about 1.3 yuan to 1.5 yuan.

The clerk in Wuhan Lelele Supermarket told reporters: "Recently, I listened to the customer's mentioning 'ice cream assassin'. Many customers came to ask if they had 'Xuelian'. After knowing that there was no 'Xuelian', they asked what the cheapest ice cream in the store was. Over the years, the quality of old popsicles, small pudding, and Yili is not good, and the price is affordable, so the sales of these three ice cream have increased a lot recently. "

Old popsicles and other affordable ice cream ushered in hot selling

Ai Wuhan, a shop owner who was doing cold drinks in Taipei Road, Wuhan, began to be ice product wholesale 6 years ago. According to his statistics, the sales volume of the store has increased by 288%over the same period last year.

Ai Wuhan told reporters that the wholesale price of the ice cream was originally preferential. A variety of local ice cream brands have a significant growth rate. In the past month, the sales of Meiyue ice cream in the store increased by 530.33%year -on -year. In the ice cream purchased through the takeaway platform, "don't have" became a high -frequency remarks of consumers in ice cream -related orders.

According to the data of Meituan platform, the top five ice creams are: Yili Bitter Coffee, Qiao Lezi Crisp, Mengniu Green Mood, Ili Pudding Series, and Elica. From the perspective of the overall order price, the proportion of ice cream under 3 yuan is more than 70%. The price ice cream between 3 yuan to 10 yuan has increased as soon as possible, and the order increases by more than 150%year -on -year.

Expert: High -priced and low -cost ice cream have room for survival and development

Professor Wu Xianming at the School of Economics and Management of Wuhan University said that in the past, in many consumer impressions, ice cream has always been cheap, but in recent years, with the continuous development of consumption upgrades, ice cream has also developed in the direction of high -end. The pricing reaches or even breaks through the double digits. Why are there more and more high -priced ice cream and fewer and fewer cheap ice cream? Cost, profit, and demand are several key variables that affect changes in the market.

"Ice cream is a fully competitive market. If consumers do not buy high -priced ice cream, the sales are not smooth. Retails will naturally adjust the product structure and turn to sell more cheap ice cream. Of course This does not mean that low -priced ice cream has no living space. "Wu Xianming analyzed, whether it is high -priced ice cream, high -priced new tea, or other high -priced products, it is a new species spawned by changes in the consumer market, and it is also a consumer vitality. Symptoms. The Chinese consumer market is large enough, and consumer demand is diversified enough. Whether it is "ice cream assassin" or "ice cream guard", whether it is a traditional brand or a new new brand, they should not be opposed and have their own survival. And the space and soil for development.

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